Warner Music Group has entered a partnership with Shazam to gain access to unique customer data. This data will allow Warner Music Group to see how often songs are listened to, and help them find breakout artists. Shazam is a popular smartphone app that helps consumers identify songs, and has about 500 million song identification requests per month. Due to this large volume, Shazam’s data gives a strong indication of which songs are popular with the public. Continue reading Warner Music Group Uses Shazam to Identify Breakout Artists