Sony has launched XYN, a platform for the creation and display of spatial content. Pronounced “zin,” XYN is an integrated software and hardware solution that “accurately captures real-world objects, human motion, and backgrounds, recreating them in virtual environments for 3D computer graphics production,” according to Sony. In addition to the XYN Motion Studio, at CES 2025 this month the company shared prototypes for a XYN spatial capture solution and a XYN headset equipped with 4K OLED micro displays and video see-through function that Sony says is intended for production purposes. Continue reading CES: Sony Bows Production Tools for Metaverse, Digital Twins

The Canon Americas Lab exhibit at CES this year featured a demonstration of Canon USA’s Volumetric X Motion Capture system that creates videos viewable from any camera angle. The multi-camera system leverages 2D data, 3D volumetric data, and analytical tools for sports and entertainment applications. The basis of the system is the same as the Free Viewpoint video system — Canon’s CES 2023 headliner — which was used in an NBA pilot for Cleveland Cavaliers’ alternative game stream. We checked in with the project’s researchers for updates, including ESPN highlights on Meta’s Xtadium VR app, a new U.S. volumetric studio, and how AI was used in this technology. Continue reading CES: Canon Updates Its Volumetric X Motion Capture System

CES’s Eureka Park is a section of exhibits where startups and early-stage products from all over the world solicit feedback and explore opportunities. From this year’s Italian delegates at Eureka Park, our team found EYE2DRIVE, a semiconductor company that develops CMOS chips for digital imaging inspired by the human eye. Their image sensors use AI to mimic the human eye’s ability to adapt its response to changing environmental light conditions. As a result, quality and color of the captured image remains unaffected. While currently focusing on autonomous navigation applications, the tech has potential for media production as well. Continue reading CES: Image Sensors Adapt to Light Changes Like Human Eye

6P Color, the color science technology company that innovated the multi-primary color system, recently pivoted its focus to provide color management tools for display manufacturers to reproduce colors the way they are intended at the source. The new C-suite leadership brought in four months ago is transitioning the company to this new direction. During CES, the ETC team met with 6P Color CTO Matthew Brantley; Board Member Steven Poster, ASC; and Lead Product Manager Kennen Dietz. They explained their tech could deliver immediate improvements by addressing the shortcoming in current displays of not fully representing the color space of an image source in the displays’ native gamuts. Continue reading CES: 6P Color Pivots to Provide New Color Management Tools

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

When walking through the Japanese exhibits at CES 2025, it was difficult to miss the huge black spherical drone aircraft HAGAMOSphere that was prominently positioned as if demanding the passerby’s respect. And respect it deserved, for this drone prototype was one of this year’s CES Innovation Award recipients recognized for outstanding design and engineering in consumer technology. HAGAMOSphere’s innovation is its distinct ability to move both horizontally and vertically without tilting the aircraft. If the HAGAMOSphere is outfitted with a suitable camera, jerky movements in captured drone footage could potentially be eliminated or mitigated. Continue reading CES: Spherical Drone Design Could Benefit Media Production

In the never-ending smorgasbord of AI hype, “agents” represent practical and worthwhile potential. AI agents are autonomous AI programs that can understand some context and take action in that context. Agents can autonomously perform a task that involves mapping a goal to its context and parameters (even if they’re not explicitly laid out), process data across multiple formats and ontologies to understand the goal and work through the task, call multiple functions across multiple apps, and take some action to achieve the goal. Unfortunately, however, while many are talking about AI agents, few are promoting actual products at CES. Continue reading CES: Show Features a Surprisingly Small Number of AI Agents

The Eureka Park section at CES 2025 in Las Vegas is an exhibition area dedicated to thousands of startups and early-stage products from across the globe. Our reporting team visited the space organized specifically for Japanese startups and discovered a few that are developing innovative technologies that could potentially be applied to 3D computer graphics modeling, XR, and gaming. Among the standouts were Tokyo-based CalTa that developed the digital twin platform Trancity — and Japanese telecom giant NTT Docomo’s exhibit of its ongoing Feel Tech system. Continue reading CES: Japanese Startups Showcase 3D Modeling, XR, Gaming

CES 2025 kicked off appropriately with a high-powered panel on AI’s impact in entertainment. Under the expert moderation of our friend, and former president of the Hollywood Professional Association, Seth Hallen, three of the industry’s most senior leaders spoke candidly about what the technology means to the industry: Samira Panah Bakhtiar (GM of Media and Entertainment, Games, and Sports at Amazon Web Services), Academy Award-winner Ed Ulbrich (Chief Content Officer and President of Production at Metaphysic), and Richard Kerris (GM of Media and Entertainment at Nvidia). Continue reading CES: Industry Leaders Highlight Transformative Potential of AI

Promise is a new entertainment studio launched around the potential of generative AI. The Los Angeles-based startup is developing a multiyear slate of films, TV shows and media in “new formats.” With funding led by Peter Chernin’s North Road Company and Andreessen Horowitz, Promise vows to set “a new standard for high-quality storytelling enabled by AI.” The firm is also working on new tools to optimize the generative workflow. The first product, MUSE, “integrates the latest GenAI technology throughout the creative process in a streamlined, collaborative, and secure production environment.” Continue reading Promise Is an Entertainment Studio Built Around Generative AI

AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI

Google announced it is rolling out its Gemini AI-powered video presentation app that enables users to easily create video presentations. Vids is a productivity app featured in the company’s suite of Google Workspace products. The new app uses AI model Gemini to automatically insert royalty-free stock video footage, create storyboards and scripts, and generate music and voiceovers. It allows users to add documents, slides, visuals, audio and transitions to the presentation’s timeline. “Personalize your content with Vids recording studio to deliver employee training, share company-wide announcements, meeting updates, and more,” suggests Google. Continue reading Google Offers New AI-Powered Vids App to Workspace Users

Wonder Animation is the latest tool from Wonder Dynamics, the AI startup founded by actor Tye Sheridan and VFX artist Nikola Todorovic in 2017 that Autodesk purchased in May. Now in beta, Wonder Animation can automatically transpose live-action footage into stylized 3D animation. Creators can shoot using any camera, on any set or location, and easily convert to 3D CGI. Matching the camera position and movement to the characters and environment, Wonder Animation lets you film using any camera system and lenses, edit those shots using Maya, Blender or Unreal, and then reconstruct the result as 3D animation using AI. Continue reading Autodesk’s AI Tool Turns Live-Action Video into 3D Animation

New York-based AI firm Runway has added 3D video camera controls to Gen-3 Alpha Turbo, giving users the ability to manipulate granular aspects of the scene they are generating using effects whether originating from text prompts, uploaded images or self-created video. Users can zoom in and out on a subject or scene, moving around an AI-generated character or form in 3D as if on a real set or actual location. The new feature, available now, lets creators “choose both the direction and intensity of how you move through your scenes for even more intention in every shot,” Runway explains. Continue reading Runway Adds 3D Video Cam Controls to Gen-3 Alpha Turbo

Runway is launching Act-One motion capture system that uses video and voice recordings to map human facial expressions onto characters using the company’s latest model, Gen-3 Alpha. Runway calls it “a significant step forward in using generative models for expressive live action and animated content.” Compared to past facial capture techniques — which typically require complex rigging — Act-One is driven directly and only by the performance of an actor, requiring “no extra equipment,” making it more likely to capture and preserve an authentic, nuanced performance, according to the company. Continue reading Runway’s Act-One Facial Capture Could Be a ‘Game Changer’