By
Paula ParisiNovember 19, 2024
AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI
By
Rob ScottNovember 11, 2024
Google announced it is rolling out its Gemini AI-powered video presentation app that enables users to easily create video presentations. Vids is a productivity app featured in the company’s suite of Google Workspace products. The new app uses AI model Gemini to automatically insert royalty-free stock video footage, create storyboards and scripts, and generate music and voiceovers. It allows users to add documents, slides, visuals, audio and transitions to the presentation’s timeline. “Personalize your content with Vids recording studio to deliver employee training, share company-wide announcements, meeting updates, and more,” suggests Google. Continue reading Google Offers New AI-Powered Vids App to Workspace Users
By
Paula ParisiNovember 8, 2024
Wonder Animation is the latest tool from Wonder Dynamics, the AI startup founded by actor Tye Sheridan and VFX artist Nikola Todorovic in 2017 that Autodesk purchased in May. Now in beta, Wonder Animation can automatically transpose live-action footage into stylized 3D animation. Creators can shoot using any camera, on any set or location, and easily convert to 3D CGI. Matching the camera position and movement to the characters and environment, Wonder Animation lets you film using any camera system and lenses, edit those shots using Maya, Blender or Unreal, and then reconstruct the result as 3D animation using AI. Continue reading Autodesk’s AI Tool Turns Live-Action Video into 3D Animation
By
Paula ParisiNovember 6, 2024
New York-based AI firm Runway has added 3D video camera controls to Gen-3 Alpha Turbo, giving users the ability to manipulate granular aspects of the scene they are generating using effects whether originating from text prompts, uploaded images or self-created video. Users can zoom in and out on a subject or scene, moving around an AI-generated character or form in 3D as if on a real set or actual location. The new feature, available now, lets creators “choose both the direction and intensity of how you move through your scenes for even more intention in every shot,” Runway explains. Continue reading Runway Adds 3D Video Cam Controls to Gen-3 Alpha Turbo
By
Paula ParisiOctober 25, 2024
Runway is launching Act-One motion capture system that uses video and voice recordings to map human facial expressions onto characters using the company’s latest model, Gen-3 Alpha. Runway calls it “a significant step forward in using generative models for expressive live action and animated content.” Compared to past facial capture techniques — which typically require complex rigging — Act-One is driven directly and only by the performance of an actor, requiring “no extra equipment,” making it more likely to capture and preserve an authentic, nuanced performance, according to the company. Continue reading Runway’s Act-One Facial Capture Could Be a ‘Game Changer’
By
Paula ParisiSeptember 17, 2024
Blackmagic Design announced that its new URSA Cine 17K 65 camera is available for orders from resellers worldwide, starting at $29,995. The cinema camera, which includes a massive 65mm RGBW 17,520 x 8,040 sensor with larger photo-sites for 16 stops of dynamic range, was previewed in April at NAB. Its features include interchangeable PL, LPL and Hasselblad lens mounts and industry standard Lemo and Fischer connections. The base model comes with 8TB of internal storage and also has high-speed networking built-in for media uploads and syncing to Blackmagic Cloud. Continue reading Blackmagic URSA Cine 17K Camera Priced Starting at $30K
By
Paula ParisiSeptember 13, 2024
Los Angeles-based production company Pressman Film is turning to crowdfunding to finance its latest slate. The indie studio behind films including “American Psycho,” “Wall Street” and “The Crow” is targeting $1.5 million in the first tranche, hosted by investment firm Republic. As the movie industry continues to regain its footing following the impact of COVID-19 and the Hollywood strikes, companies continue to seek innovative ways to move forward. “Get in on the ground floor of the filmmaking process, get exclusive insider perks, and share in the returns,” explains Republic’s website. Minimum buy-in is $200. Continue reading Pressman Film Joins Republic on Crowdfunding Capital Raise
By
Paula ParisiSeptember 12, 2024
Canon’s new EOS C80 is a professional full-frame 6K cinema camera designed for filmmakers that require a compact yet full-featured device. It is the company’s first cinema model with an RF mount. It also has a back-illuminated, stacked CMOS image sensor with triple-base ISO, which Canon says delivers “stunning imagery in a wide range of lighting conditions.” Base ISOs of 800, 3200 and 12,800 allow for full dynamic range. New to the EOS C line is 12G-SDI output, while Canon’s latest Dual Pixel CMOS Autofocus — Dual Pixel AF II — has been added. The C80 also lets users choose from different autofocus frame sizes. Continue reading Canon EOS C80 Offers Full-Frame 6K Recording for Pro Video
By
Paula ParisiAugust 22, 2024
Sony Electronics is releasing two new 4K handheld camcorders. The NXCAM HXR-NX800 is aimed at consumer workflows, while the XDCAM PXW-Z200 is built for professional applications. Both models utilize artificial intelligence recognition capabilities, high-precision autofocus, 20x optical zoom, a variable neutral-density filter and assignable lens ring. The camcorders also feature Sony’s newest BIONZ XR image processors. “The cameras are suited to individuals and small teams” in the informational broadcast and educational fields, with a market debut planned for September. The HXR-NX800 will retail for $3,300 and the PXW-Z200 for $4,000. Continue reading Sony Intros New 4K Camcorders with AI Subject Recognition
By
Paula ParisiAugust 13, 2024
Streaming giant Netflix is partnering with CBS Sports to produce its two Christmas Day football games — the streamer’s first NFL excursion in its three-year deal. The one-year CBS agreement is for production services only, and does not cover on-air talent. Netflix is still exploring its talent options. CBS Sports announcers Tony Romo and Jim Nantz are reportedly under consideration, although Netflix is said to also be pondering a move that would allow it to create an on-camera team that would allow it to put its own stamp on the talent and the games. Paramount Global’s CBS will receive a production fee and promotional spots in the streamed games. Continue reading CBS Sports to Produce Two Christmas NFL Games for Netflix
By
Paula ParisiJuly 29, 2024
Stability AI has unveiled an experimental new model, Stable Video 4D, which generates photorealistic 3D video. Building on what it created with Stable Video Diffusion, released in November, this latest model can take moving image data of an object and iterate it from multiple angles — generating up to eight different perspectives. Stable Video 4D can generate five frames across eight views in about 40 seconds using a single inference, according to the company, which says the model has “future applications in game development, video editing, and virtual reality.” Users begin by uploading a single video and specifying desired 3D camera poses. Continue reading Stable Video 4D Adds Time Dimension to Generative Imagery
By
Rob ScottJuly 17, 2024
The Entertainment Technology Center@USC has released the fourth and final installment of its case study, “Fathead: Virtual Production & Beyond.” Chapter 4 of the four-part white paper is titled “Key Contributors: Process Pipelines,” which summarizes key findings of the production and recommended best practices moving forward. “Fathead” — directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production — was shot at Amazon Stage 15 in Culver City as an experiment in virtual production, in-camera VFX and collaborative, cloud-based workflows. Continue reading ETC Releases Final Section of Virtual Production White Paper
By
Paula ParisiJuly 15, 2024
Suno, the AI text-to-music startup that along with AI music generator Udio is currently being sued by the Recording Industry Association of America, has launched its long-awaited mobile app. Likened to a pocket-sized virtual music studio, it is available for free (with ads) to iOS users in the U.S. Suno says a global rollout is coming soon, as is a mobile app for Android. “Whether you’re a shower singer or a charting artist, we break barriers between you and the song you dream of making. No instrument needed, just imagination,” touts Suno’s landing page on Apple’s App Store. Continue reading Suno’s AI Music Generator Is Now Available for iOS Devices
By
Paula ParisiJuly 11, 2024
Generative video creation and editing platform Captions has raised $60 million in Series C funding. Founded in 2021 by former Microsoft engineer Gaurav Misra and Goldman Sachs alum Dwight Churchill, the company’s technologies — Lipdub, AI Edit and the 3D avatar app AI Creator — have amassed more than 10 million downloads for mobile, the firm says. The C round brings its total raise to $100 million for a stated market valuation of $500 million. With the new funding, Captions plans to expand its presence in New York City, which is “emerging as the epicenter for AI research,” according to Misra. Continue reading Captions: Generative Video Startup Raises $60 Million in NYC
By
Paula ParisiJuly 10, 2024
YouTube has released an eraser tool update that makes it easy to remove copyrighted music from videos without disturbing the remaining audio, like dialogue and sound effects. The Erase Song update uses an AI algorithm to detect and remove the offending material, making it more accurate than what had previously been available, as well as easier. Creators whose material has Content ID claims can now excise the objectionable material without having to manually edit and upload a new video, thereby avoiding potential restrictions on where the video is viewable or whether it can be monetized. Continue reading YouTube AI Song Eraser Easily Removes Copyright Material