Autodesk and Google have partnered to offer Maya compute services on the Google Cloud Platform, which developed Google Cloud Platform ZYNC Render, an integrated cloud-based storage and rendering solution for the VFX industry. “We’ve been in discussions with Autodesk for quite some time,” said Google product manager Todd Prives. “It’s been a collaborative effort to bring Maya to Google.” With the ZYNC service for Autodesk Maya 2016 software, users will be able to render 3D scenes on the Google Cloud Platform. Continue reading Autodesk and Google Cloud Platform Bring Maya to the Cloud

Korean grad students are developing an Environmental Modeling Scanner that takes an interesting approach to detailed scanning of complex and crowded environments. Their hardware/software capture volumetric architectural and décor details and, in post-processing, extract people and any other moving or unwanted elements from the model. The approach creates a model by scanning an environment, the result of which can be combined with other capture sessions. They are demonstrating their solution at the NAB Show’s VR Zone in the North Hall of the Las Vegas Convention Center. Continue reading Researchers Demo Environmental Modeling Scanner at NAB

When Ang Lee was asked about his opinion of VR, at the conclusion of a panel at the NAB Show focused on the technical aspects of making “Billy Lynn’s Long Halftime Walk,” he demurred that he was still very focused on making his way through the highly experimental process of creating a movie that combines 3D stereoscopy with 4K and 120 fps. The result, as seen in an 11-minute clip, is so immersive that some viewers compared it to VR. Lee didn’t dismiss VR, and believes it might eventually encompass theatrical experiences. Continue reading NAB: Immersive Films Present Possibilities, Face Challenges

Filmmaker Ang Lee gave a keynote talk at NAB 2016 with editor Tim Squyres and production system supervisor Ben Gervais about the path to creating his upcoming feature “Billy Lynn’s Long Halftime Walk,” which was shot in 3D, 4K, at 120 frames per second. An 11-minute clip from the film ran all afternoon, drawing long lines and buzz. No theater can currently show the movie the way it was shot, but Lee says his curiosity and passion for storytelling led him to explore these formats, which create a compelling immersive experience. Continue reading Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

ETC@USC has launched “The Suitcase Bingo Game” app in conjunction with the NAB Cloud Innovation Conference to encourage NAB participants to explore the latest in cloud production solutions. The app is available for both Android and iOS devices. The technologies were used in production of “The Suitcase,” the second short film to be produced through the Entertainment Technology Center and USC’s School of Cinematic Arts to test prove next generation workflow, use of the innovative C4 Framework, metadata, high dynamic range and 360 camera capture. Continue reading ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

Video creators have been complaining for months that their content is being stolen and re-uploaded elsewhere on Facebook, a practice called freebooting. Now Facebook has released Rights Manager, a tool that video producers and companies can use to keep track of their content and prevent it from being re-uploaded without permission. The tool lets them create a reference library of their video content and a dashboard to keep track of the matches, which they can either permit or report based on criteria they set. Continue reading Facebook Rolls Out Rights Manager to Curb Video Freebooting

NAB and the Entertainment Technology Center at USC are coproducing two major conference programs at the NAB Show next week in Las Vegas: a Virtual Reality Summit on Wednesday, April 20, from 1:00-5:00 pm and the Cloud Innovation Conference, a 2-day gathering of industry leaders on Tuesday, April 19 and Wednesday, April 20. Both events are at the Las Vegas Convention Center. The Cloud Innovation Conference (CIC) covers the current status and future direction of the media cloud, providing professionals with essential knowledge. The half-day Virtual Reality Summit features hands-on practitioners who will discuss the technical and business aspects of producing content in this emerging marketplace. For more information about this year’s conference, visit the links above or the NAB Show website. Continue reading ETC Organizes NAB Cloud Innovation and VR Conferences

The 30th edition of the Game Developers Conference (GDC) set a record for event attendance, with more than 27,000 game industry professionals at last week’s conference in San Francisco’s Moscone Center. One of the major draws this year was the debut of the Virtual Reality Developers Conference (VRDC), an event dedicated to the creation of new video games, entertainment and technology around virtual and augmented reality (AR), which was held alongside GDC 2016. VRDC brought greater focus to the nascent field of virtual reality development. Continue reading GDC 2016 Tops Attendance Record, Celebrates Past & Future

On March 21, the NBCUniversal-owned cable network E! debuted a daily live talk show — “Live From E!” — on Facebook Live. The show, which runs 15 to 20 minutes each weekday at 12:30 pm Eastern time, is shot with an Apple iPhone 6s Plus smartphone, and is also available on eonline.com and the E! Online app. The show represents a success for Facebook, which has been pitching TV networks, media companies, sports leagues (including the NFL) and celebrities to bring premium live content to its streaming service. Continue reading New Daily Talk Show from E! Now Livestreaming on Facebook

Nokia just debuted OZO, its $60,000 virtual reality camera and the first hardware product the company has made since it sold its mobile phone business to Microsoft in 2014. OZO was productized by Dolby Laboratories veteran Ramzi Haidamus, hired by Nokia in July 2014 to figure out the future of its hardware division. When Haidamus saw an early prototype of the virtual reality camera, he says, he was sold on the idea of developing it. He declined to say how many OZOs Nokia has sold thus far. Continue reading Nokia Reimagines Hardware with OZO Virtual Reality Camera

European pay-TV company Sky launched Sky VR Studio to create immersive video content for VR platforms. The first content will involve sports and, later, entertainment and news. Majority-owned by 21st Century Fox, Sky, which was an early investor in VR startup Jaunt, has 21 million subscribers. Sky’s VR content will first be ported to third party platforms such as Facebook 360, Oculus and YouTube 360, for users with Oculus Rift and Samsung Gear VR. Its ultimate goal is to develop its own VR app and host and stream VR content. Continue reading Sky Opens VR Studio to Produce Virtual Reality Video Content

AMC Networks is the latest Hollywood company to adopt digital watermarking to protect its shows — chief among them “The Walking Dead” — from digital piracy, especially before the episodes air on TV. AMC has said it plans to use Civolution’s NexGuard to embed watermarks on a list of its original shows, also including “Better Call Saul” and “Humans.” The watermarking would take place at its New York production/distribution facilities, where the technology will be implemented as software plug-ins for its transcoders. Continue reading AMC Employs Digital Watermarking to Pinpoint and Halt Piracy

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

A Power Session at this week’s HPA Tech Retreat, organized by Disney post production executive Annie Chang, focused on every nook and cranny of high dynamic range and its application in production, post and even displays. The topic is of such interest to Hollywood engineers and technologists that it drew many of the industry’s top experts to speak on their experiences. The Power Session got a start with a short but important HDR primer presented by OneRiver Media owner Marco Solorio, who defined what HDR is and is not. Continue reading HPA Tech Retreat: Production Experts Talk High Dynamic Range

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR