Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

Google-backed AI startup Runway has released Gen-2, an early entry among commercially available text-to-video models. Previously waitlisted in limited release, the commercial availability is impactful, since text-to-video is predicted as the next big bump in artificial intelligence, following the explosion of AI use generating text and images. While Runway’s solution may not be ready to serve as a professional video tool, this is the next step in development of tech expected to impact media and entertainment. Filmmaker Joe Russo recently predicted that within the next two years, AI may have the ability to create feature films. Continue reading Runway Makes Next Advance in Consumer Text-to-Video AI

Roll, a new app for web and iOS, puts an AI spin on timeworn video capture and editing techniques, delivering virtual bokeh, motion graphics and multicam shots, as well as sliders, cranes, dollies and jibs. As the latest consumer artificial intelligence entry, Roll professes to empower anyone to create professional-quality remote video quickly using just an iPhone and Roll’s proprietary software. The Roll app is free to use, with the whole platform offered as a free trial with a paid subscription option. Roll lets users record broadcast-quality remote video calls, add generative AI special effects, and publish quickly. Continue reading Roll Uses Generative AI to Simulate Jibs, Dollies, Much More

Hollywood talent discovery platform HUSSLUP debuted its desktop app this week, staking its claim as the LinkedIn of the entertainment community. With backing from Comcast NBCUniversal’s LIFT Labs accelerator and various venture funds, the job search and networking hub aims to help young professionals who want to break into the world of production for film, television and games. The company launched as a mobile app in December, when it announced a $2.5 million seed round and 4,000 job-seeking members. HUSSLUP has separate logins for creative professionals and entertainment companies, offering functionality catering to each. Continue reading HUSSLUP Aims to Become Entertainment Industry’s LinkedIn

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

The Academy of Motion Picture Arts and Sciences has formed a Production and Technology Branch to include about 400 individuals previously classified as members-at-large. The branch “represents members working in key technical and production positions in all phases of filmmaking, from pre- to post-production,” AMPAS says, listing chief technology officers, senior department heads in tech and creative services, and preservation and restoration specialists as among the inductees. In addition, credited production roles — including stunt coordinators, script supervisors, choreographers, music supervisors, colorists, line producers and associate producers — will be part of the branch. Continue reading AMPAS Diversifies with a Production and Technology Branch

Netflix has decided to focus on fewer, but higher quality, originals, and has restructured its film group to accommodate the change. Fifteen-year Netflix veteran Lisa Nishimura, who oversaw low-budget features and original documentaries is exiting, along with film group VP Ian Bricke, who logged more than 10 years at the company. Live-action films will now be the purview of a trio of execs: Kira Goldberg, Ori Marmur and Niija Kuykendall. Goldberg and Marmur, who joined Netflix in 2021, were tasked with developing high-end commercial projects. Kuykendall, who joined later that year from Warner Bros., was assigned mid-budget films. Continue reading Netflix Restructures Film Units, Cuts Back on Original Content

Digital filmmaking tools have become increasingly accessible, and now Wonder Dynamics wants to make photorealistic CG characters available for any budget. The software firm says its product enables users to drag and drop computer-generated characters into live-action scenes as if they were custom generated. The company’s web-based editor, Wonder Studio, is billed as a full-blown tool, not a toy, and aims to help ease artists’ workload. The three-year-old startup has raised $12.5 million to date. Co-founders Nikola Todorovic, a writer-director, and actor Tye Sheridan, who starred in Steven Spielberg’s “Ready Player One,” say it’s the tool they’ve craved. Continue reading Wonder Dynamics Leverages AI for Web-Based CGI Platform

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

The rise of virtual production stages has elevated the importance of finding a solution to echoing and sound distortion on the set. A company called Kardome that has created a sound isolation technology and “Spatial Hearing” solution for automobile cabins may have a solution applicable to the virtual stage. At CES, the company was demonstrating targeted speech and voice tech that brings clarity to speech recognition devices. According to Kardome, its “AI-driven Spatial Hearing and noise reduction technology facilitate a seamless voice recognition experience in any acoustic environment, from the quiet to the chaotic.” Continue reading CES: Kardome Audio Solution Could Serve Virtual Production

At CES this year, Canon and Sony both showcased multi-camera capture technologies with an eye towards attracting a younger generation of viewers. Canon’s Free Viewpoint video system (using an AI-powered ring of high-resolution cameras in a stadium or arena) and Sony’s combined tools from its Hawk-Eye vision processing company and recently-acquired AI-based data visualization firm Beyond Sports can create low-latency virtual reproductions of live sports. The capture from multiple angles enables the virtual reproduction to offer interaction that a simple video stream does not, though each technology is distinct in what it offers. Continue reading CES: Canon and Sony Tools Provide a Virtual Take on Sports

Panasonic has unveiled two new hybrid full-frame mirrorless cameras — the Lumix S5II and S5IIX — that use a new autofocus system that will potentially make them competitive with similar offerings from Canon, Nikon and Sony. Coming in the spring and winter, these updated models feature a new 24.2-megapixel sensor with 779 phase-detect AF and 315 contrast points. The new chip also has Dual Native ISO with an ISO range of 100-51200 (50-204800 expanded). The models are powered by Panasonic’s new L2 Engine, said to process at twice the speed of its predecessor, improving overall performance and reducing rolling shutter distortion. Continue reading CES: Panasonic’s First Hybrid Autofocus Mirrorless Cameras

The protests and riots in response to China’s restrictive COVID-19 policies have resulted in Apple accelerating plans to relocate a chunk of production in that country, according to news reports claiming that “turmoil” in a Zhengzhou area called iPhone City helped prompt the change. At peak output, the zone produced roughly 85 percent of the iPhone Pro lineup, according to The Wall Street Journal, which says the factory “was convulsed in late November by violent protests.” China has long been the primary manufacturing location for Apple products. Vietnam and India are reportedly high on Apple’s list of alternate sites. Continue reading Apple Fast-Tracks Plan to Move Some Production from China

The streaming wars are spurring a content surge that is driving a demand for production space. The latest beneficiary of that is Television Center, a six-acre Art Deco complex on Romaine Street in Hollywood. The former home of the Technicolor Hollywood film lab is being remade as Echelon at Television Center in a $600-million makeover courtesy of Bardas Investment Group and Bain Capital Real Estate. Plans are underway for a complex of offices and a 620,000-square-foot studio with four soundstages and underground parking for more than 1,000 cars, spanning two city blocks. This is one of several production facilities in the planning stages. Continue reading Streaming Drives Massive Hollywood Soundstage Expansion