By
Paula ParisiSeptember 21, 2022
OpenAI has begun allowing users of its DALL-E 2 image-generating system to work with facial image uploads. The program previously allowed only computer-generated faces in an effort to prevent deepfakes and misuse, but OpenAI says improvements to its safety system succeeded in “minimizing the potential of harm” from things like explicit, political or violent content. OpenAI will continue to prohibit use of unauthorized photos and will seek to protect right of publicity, though it remains to be seen how effective that will be. In the past, customers have complained the company was overzealous in its policing. Continue reading OpenAI Expands DALL-E 2 Functionality with Facial Uploads
By
Paula ParisiJuly 15, 2022
Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’
By
Paula ParisiJuly 12, 2022
Netflix has updated details for approved camera systems as part of its content delivery requirements. “While capturing at a higher resolution is certainly important to image quality, we know it’s not everything,” Netflix camera systems specialist Kris Prygrocki shared, emphasizing that other attributes include dynamic range, color accuracy, noise performance, sensor readout speed, compression, chrome subsampling and bit depth. Other considerations are post-production software support for the recorded file format, proper color management and metadata options, Prygrocki said. Netflix has had camera standards since 2019. Continue reading Netflix Explains Its Camera Requirements and Best Practices
By
Paula ParisiJuly 1, 2022
Insta360 and Leica have teamed to launch a new camera capable of recording 6K 360-degree video and 21MP 360-degree still images. The Insta360 ONE RS 1-inch 360 Edition, which features dual 1-inch sensors, “allows creators to shoot in industry-leading image quality with a tool that’s small enough to carry anywhere they go,” according to Leica. “The 1-Inch 360 Edition represents Insta360’s continued mission to make ONE RS the most comprehensive and versatile camera on the market,” explains Insta360 founder JK Liu, emphasizing “impressive performance even in low light.” Continue reading Camera by Insta360 and Leica Records 6K 360-Degree Video
By
ETCentricJune 23, 2022
HALOSTAGE is presenting an open forum and series of tech demonstrations over five days at The Henson Soundstage on The Jim Henson Company Lot in Los Angeles. The free event, slated for June 27-July 1, will feature virtual production LED stages with curved cinematic boards designed for in-camera visual effects (ICVFX). HALOSTAGE will offer in-depth presentations and hands-on shooting for all production departments. For studios and producers, demos will illustrate how mobile stages enable flexible setups and help eliminate investment risks. For the detailed program and to register, visit the HALOSTAGE event site. You can also check out the HALOSTAGE Invite PDF. Continue reading Forum to Demo Next-Gen Virtual Production Stage for ICVFX
Production in the cloud, virtual workflows and remote work solutions were hot topics at the 2022 NAB Show in Las Vegas last month. Erik Weaver, director of adaptive production at the Entertainment Technology Center@USC, discussed new tools and techniques implemented during the production of ETC’s “Fathead,” a short film that experimented with in-camera real-time VFX and LED stages. Weaver joined “Fathead” virtual production producer Tom Thudiyanplackal, the short’s post-production supervisor James Blevins, and the global lead for Film/TV production partners at Amazon Web Services (AWS) Jack Wenzinger for a compelling NAB panel discussion, “ICVFX and the Cloud.” Continue reading ‘Fathead’ Team Explores Virtual Production During NAB Panel
By
Paula ParisiMay 24, 2022
During Apple’s Q2 conference call a few weeks ago, CEO Tim Cook admitted China’s new COVID-19 lockdowns would result in supply chain disruptions causing as much as $8 billion in lost sales this year. Although Cook tried to emphasize Apple’s supply chain as “truly global,” with manufacturing in the U.S. and elsewhere, the company’s reliance on China could be problematic, and reports are surfacing that sources at the company are saying Apple is now on the hunt for production locations outside China, with India and Vietnam, where Apple already has small manufacturing operations, mentioned as candidates. Continue reading Apple Said to Be Exploring Production Options Outside China
By
Paula ParisiApril 21, 2022
Netflix has confirmed it is considering an ad-supported tier. The news follows speculation at SXSW, and coincides with a quarterly subscriber loss, the company’s first in more than a decade. As a result, “revenue growth has slowed considerably,” reads its Q1 shareholder letter, attributing the lag to “relatively high household penetration” that includes a “large number of households sharing accounts.” Combined with a COVID-induced streaming bubble followed by exploding competition and costs, the landscape has changed, and Netflix is contemplating how to change with it. Continue reading Netflix Considers Advertising Model as Subscribers Dip in Q1
By
ETCentricFebruary 18, 2022
ETC@USC’s Archive Working Group, a committee within its Adaptive and Virtual Production project, is releasing its most recent white paper, “Practical Cloud Archive,” an ongoing exploration of digital asset preservation challenges, proposing “a number of avenues to introduce cloud storage and cloud technology as part of an overall archive solution, without compromising the basic tenets of preservation.” Led by co-chair, Denis Leconte, VP of technology at Iron Mountain Entertainment Services, the paper is the next step toward the continuing process to study “more precise experimental data on cloud storage characteristics in terms of durability as measured using the fixity process” as discussed in the previous white paper, “Guideline for the Preservation of Digital Audio-Visual Assets in the Cloud.” Continue reading ETC White Paper Proposes Archive Solutions and Next Steps
By
Rob ScottJanuary 27, 2022
The Disney+ streaming video service, which launched in November 2019 and is already available in 64 countries, plans to launch in 42 additional countries and 11 new territories sometime this summer. The announcement did not include exact release dates or regional pricing, but the scope of the expansion should help the platform jumpstart subscriber growth to better compete with other streaming services such as Netflix and HBO Max. The expansion plans should also steer Disney toward its previously predicted target of 230 million subscribers before the end of 2024. Disney+ already had 118 million global subscribers by the end of last year. Continue reading Disney+ Service to Debut in 42 More Countries This Summer
By
Rob ScottJanuary 14, 2022
While drone announcements failed to generate the same buzz during CES 2022 as in previous years, several new products should be of interest to consumers and professionals, especially those in photography, video and movie production. In addition to demonstrations of hydrogen fuel cell tech promising increased flying time and new underwater micro-ROVs touting a range of enterprise applications, CES included affordable feature-rich drones such as Autel Robotics’ Dragonfish with built-in 4K video and 50X optical zoom; Skydio’s self-flying drone, geared toward cinematographers; and Sony’s Airpeak S1, the smallest drone to support a full-size mirrorless Alpha camera. Continue reading CES: Updated Drone Tech Offers Possibilities for Production
By
Paula ParisiNovember 11, 2021
Unity has agreed to acquire the technology division of filmmaker Peter Jackson’s Weta Digital for a price reported at $1.625 billion. The San Francisco-based creator of the popular 3D game platform says the Academy Award-winning VFX firm will “continue as a standalone entity” renamed WetaFX, which Unity predicts will become its largest customer in the media and entertainment space, delivering tools Unity says will “unlock the full potential of the metaverse.” Weta and Unity have already been deeply involved over the years, collaborating on a host of tools used for films, games and immersive experiences. Continue reading Unity to Acquire Tech Division of Peter Jackson’s Weta Digital
By
Paula ParisiOctober 18, 2021
Artificial intelligence and machine learning are poised to revolutionize the dubbing process for media content, optimizing it for a more natural effect as part of an emerging movement called “auto-dubbing.” AI has impacted the way U.S. audiences are experiencing the Netflix breakout “Squid Game” and other foreign content, as well as helping U.S. programming play better abroad. Its impact is in its nascency. Soon, replacing rubber-lip syndrome with AI-enhanced visuals that enable language translation at the click of a button may become the industry norm. Continue reading AI-Powered Auto-Dubbing May Soon Become Industry Norm
By
George GerbaOctober 1, 2021
The entertainment industry has traditionally piggybacked on primary development in other sectors to fuel our own innovative adoption of practical and compelling technologies. History shows that we consistently benefit from numerous advances across industries for reuse or adaption in our key areas ranging from internal communication all the way to distribution of content. As we start compiling our wish lists for emerging standout technologies to be featured at CES 2022 (returning to Las Vegas January 5-8), we anticipate that an expanded computational sophistication of consumer devices will be in the cards. Continue reading Thinking About CES: Increasing Computational Sophistication
By
ETCentricSeptember 22, 2021
Global data center leader Equinix and the Entertainment Technology Center at USC will present a series of discussions that address virtual production and cloud workflows across various media and broadcast industries. The free webinar is slated for September 23 and will feature thought leaders from AWS, Epic Games, Equinix, ETC@USC, Google, Lux Machina, Mo-Sys Engineering, Paramount Pictures, PGA Tour Productions, Quintar, Silverdraft, and T&P Productions. Visit the webinar page online for more information and to register for what promises to be a compelling event. Continue reading Equinix and ETC Present ‘Virtual Production at Cloud Speed’