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ETCentricNovember 6, 2020
The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television
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Debra KaufmanNovember 4, 2020
Google announced it has developed URL2Video, an AI-enabled system that automatically converts webpages into short videos by extracting text and images. The system also harvests design styles such as colors, fonts, graphics and layouts from HTML sources and organizes all the elements into a sequence of shots that looks and feels similar to the original webpage. Google is targeting businesses with websites for their products and services, enabling them to easily create marketing videos out of existing resources. Continue reading New AI-Based Google System Converts Webpages to Video
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Debra KaufmanNovember 2, 2020
On October 29, the Television Academy celebrated the honorees of the 72nd Engineering Emmy Awards, live-streaming the ceremony from its website for the first time. The awards were announced on October 8, and the event was hosted by CBS “Criminal Minds” star Kirsten Vangsness for the fifth consecutive year. The Engineering Emmys are awarded to individuals, companies or organizations for technical developments that improve or invent things that “greatly impacts the production, recording, transmission or reception of TV.” Continue reading Television Academy Live-Streams Engineering Emmy Awards
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Debra KaufmanOctober 20, 2020
In virtual production, filmmakers marry actors and digital environments in real time. Now, in the United Kingdom, video game developer Rebellion Developments has completed what it says is the first “all virtual” film, the five-minute “Percival,” which was broadcast on Rebellion’s YouTube channel. The company built a studio to create more such virtual productions out of its library of intellectual property. Rebellion said “Percival” was shot entirely in front of large flat screen displays connected to PCs running Unreal Engine. Continue reading Virtual Production Is on Track to Replace More Costly Tools
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Yves BergquistOctober 19, 2020
We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media
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Debra KaufmanSeptember 23, 2020
Hollywood unions and the Alliance of Motion Picture and Television Producers inked new safety protocols to enable the return of film and TV productions after six months of inactivity due to COVID-19. The Directors Guild of America, the International Alliance of Theatrical Stage Employees, the International Brotherhood of Teamsters, the Basic Crafts unions and the Screen Actors Guild-American Federation of Television and Radio Artists inked the deal after months of negotiation. On June 12th, the unions adopted the “Safe Way Forward” protocols. Continue reading Unions and Studios Agree to New Rules for Safe Productions
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Debra KaufmanSeptember 21, 2020
The Hollywood Professional Association (HPA) Awards Committee revealed winners of its 2020 HPA Awards for Engineering Excellence, to be given out in a virtual ceremony on November 19. This year will mark the 15th anniversary of the HPA Awards, founded to “recognize creative artistry and innovation in the professional media content industry.” This year’s awards will honor EIZO’s Prominence CG3146 31.1-inch HDR reference monitor; Eluvio Content Fabric for managing and distributing large form content; the Moxion Immediates platform; and Carl Zeiss SBE: eXtended Data (XD) lens metadata technology. Continue reading HPA Announces 2020 Engineering Excellence Awards Winners
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Rob ScottSeptember 10, 2020
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Rob ScottAugust 31, 2020
NAB Show, with sponsor Grass Valley, will offer online sessions September 2 that address topics related to “Production in a Pandemic.” In partnership with the Entertainment Technology Center @ USC, the day’s first session — “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability” (10:00 am PT) — will feature a panel of industry experts discussing the methods used to produce the short film “Ripple Effect.” The project focused on how Previz, Techviz and Safetyviz can help limit crew and cast to create a safer work environment. Continue reading NAB Panel to Address Virtual Production of ETC Film Project
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Debra KaufmanAugust 24, 2020
The Academy Software Foundation (ASWF) debuted OpenColorIO version 2 (OCIO v2) for developers to integrate into their applications. OCIO is an industry standard for consistent color management across VFX and animation pipelines that has been used on hundreds of feature film productions. One major enhancement is native implementation of ACES, replacing the requirement for finite LUT files with precise algorithms. In addition, new foundation members include Unity Technologies, Conductor Technologies and SMPTE. Continue reading Academy Software Foundation Unveils Updated OpenColorIO
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ETCentricAugust 21, 2020
Data center and colocation provider Equinix is inviting companies to test-drive the NVIDIA DGX A100 system at its International Business Exchange (IBX) data center in Los Angeles (the company currently has more than 200 IBX centers in 52 markets). This site is currently the only place in the world where companies can take advantage of the DGX A100 to test drive their AI equipment. According to the Equinix testbed landing page, “The test drive solution brings together industry-leading AI hardware from NVIDIA and NetApp alongside best-in-class software technology from Core Scientific, all directly connected on Platform Equinix.” Continue reading Equinix Invites Companies to Test-Drive AI System at LA IBX
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ETCentricAugust 21, 2020
As enterprises infuse their business with the power of AI, many are challenged with how to support experimentation and innovation within an IT platform that is manageable and delivers the right resources and performance from prototype to production. Data scientists want a simple, productive workflow that supports rapid iteration, and IT teams want an enterprise-grade platform that scales cost-effectively. AI Platform-as-a-Service (PaaS) brings these worlds together with the simplicity of cloud and the performance of dedicated infrastructure, now available as a robust, cost-effective and scalable managed service. On August 25 at 8:00 am PST, experts from Equinix, NetApp, NVIDIA and Core Scientific will discuss the benefits of AI PaaS offerings for the enterprise. Registration is available online. Continue reading Webinar: Experts Discuss Accelerating AI PaaS for Enterprise
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Debra KaufmanJuly 22, 2020
Visual effects company Weta Digital — founded by Peter Jackson, Richard Taylor and Jamie Selkirk — joined forces with production facility Avalon Studios and live event, production and broadcast specialist Streamliner Productions to develop an LED-stage virtual production service based in Wellington, New Zealand. That country has done a good job of controlling COVID-19, making it an appealing destination for new TV and film productions. Similar to ILM’s StageCraft platform, Weta Digital’s system is based on Epic Games’ real-time Unreal Engine. Continue reading Weta Digital Opens Virtual Production Service in New Zealand
The Entertainment Technology Center (ETC@USC) VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. ETC’s specification, which aims to standardize the process for media production, is available online for anyone to use. Continue reading ETC Publishes Specification for Naming VFX Image Sequences
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Debra KaufmanJune 9, 2020
California governor Gavin Newsom’s office said that film and television shoots can begin again as soon as June 12. According to the California Department of Public Health, however, the county public health officers must first approve where the film, TV and music productions will take place. Further, everyone on the production must adhere to a detailed guide on how to reduce the risk of COVID-19 transmissions, including the end of craft services’ buffets and strict cleaning measures such as wiping down handheld props after every use. Continue reading California Okays Production for June 12, But Hurdles Remain