Google has reportedly suspended its Project Ara initiative to build a modular smartphone with interchangeable components. The goal was to develop a phone that consumers could customize with cameras, speakers, batteries and other parts in an effort to prolong lifespan and reduce electronic waste. “The move marks an about-face for the tech company, which announced a host of partners for Project Ara at its developer conference in May and said it would ship a developer edition of the product this autumn,” according to Reuters. “Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones.” Continue reading Google Shutters its Project Ara Plans to Build Modular Phones

Is Google’s Ara modular smartphone the next revolution in mobile devices, or a cynical ploy to refresh the company’s brand as an innovator? It depends who you listen to. Google’s modular Ara, which began in the company’s ATAP skunkworks program, is on the verge of shipping a developer kit, with a consumer version slated for 2017. The modular device allows users to add or replace a wide-angle or telephoto camera module, a larger battery or E Ink displays; modules can be developed by third parties. Continue reading Google Readies to Ship Developer Kit for Modular Ara Device

Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models

Google’s Advanced Technology and Projects group (ATAP) has some notable new technologies in development, including a tablet with 3D scanning, a modular phone and digital storytelling. The tablet will feature Project Tango 3D technology to make games and images come to life. LG is planning to manufacture the tablets to debut in 2015. The digital storytelling content will be available on all Android phones later this year, but the modular phone will not hit the market for some time. Continue reading Google: Project Tango Tablet with 3D Camera in Development