Maria Ferreras, Netflix VP of business development for EMEA (Europe, Middle East and Africa), explained that Netflix will not discontinue its broadcast partnerships in which it takes global rights outside a production’s territory of origin. Speaking at the IBC Conference in Amsterdam, Ferreras pointed to a production in partnership with the United Kingdom’s Channel 4 as an example. U.K. producers have been concerned that Netflix would cease these partnerships as it gets deeper into local production. The company also reiterated it would not run ads on its streaming service. Continue reading Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

Visible World, a New York specialist in interactive advertising, is testing a smart TV app that alerts viewers when a certain program is about to air, even if they are doing something else such as playing a video game or streaming a movie. TV networks are finding it more difficult to get the word out about their shows, but this app may help to solve that issue. The app may also prove helpful for TV networks in determining how effective their promotions are to TV viewers. Continue reading New Smart TV App Will Remind Viewers When Shows Will Air