Yahoo’s personalized reading app for tablets, called Livestand, is expected to launch this week.
“More than Flipboard and Zite, Livestand looks and feels like AOL’s Editions app for iPad,” reports ReadWriteWeb. “It functions as a personalized, magazine-like publication with dynamic content and sleek, often video-based advertisements.”
Propeller, the code name for Google’s challenge to Flipboard, is expected to integrate with Google+ and include several media partners. AllThingsD describes the app as “an HTML5 reader for the Apple iPad and Android.”
Yahoo and Google may be arriving on the scene a bit late to compete with the immensely popular Flipboard. However, the two companies may have an advantage with the development of cross-platform support, potentially gaining an audience among smartphone users.
Despite the cross-platform advantage, ReadWriteWeb points out that, “applications like Flipboard, Zite and Pulse have proven very popular among consumers. To compete, the big players will need to offer something truly unique to readers, publishers and advertisers alike.”
Google is working on a social and news reader designed to rival Flipboard, according to numerous sources close to the project. Dubbed “Propeller,” the “souped-up version of similar reader apps” will reportedly allow users to navigate multiple social media feeds through a polished interface.
“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Robert Scoble on his Google + social feed. “My source says that the versions he’s seen so far are mind-blowing good.”
Flipboard is currently the most prominent company offering this type of service, and even turned down an offer from Google last year to buy the company. (Flipboard is available only for the iPad, although an iPhone version is in development.) Similar apps include AOL’s Editions, Yahoo’s Livestand, Zite and Pulse. Facebook is also creating social versions of publications that enable personalized, reformatted content when users access a pub’s page through Facebook.
“All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies,” reports Kara Swisher in All Things D.