Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Continue reading Apple Debuts MacBook Pros with M2 Pro and M2 Max Chips

Apple says its new M1 Ultra chip will give Nvidia’s RTX 3090 — currently the fastest processor on the market — a run for its money. Introduced last week as the power inside the new Mac Studio desktop, the M1 Ultra has a unique architecture, dubbed UltraFusion, which connects two M1 Max chips for an SoC with 114 billion transistors, the most ever in a personal computer chip, according to the company. “M1 Ultra is another game-changer for Apple silicon that once again will shock the PC industry,” said Apple senior vice president of hardware technologies Johny Srouji. Continue reading Apple’s M1 Ultra Is Power and Performance ‘Game Changer’

Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Blackmagic Design has introduced the Blackmagic URSA Broadcast camera, aimed at studio programming and live production. The new camera shoots HD and Ultra HD resolution, sports an interchangeable lens mount and is priced at just under $3,500. The URSA Broadcast, available for sale now, has a B4 lens mount that works with existing HD broadcast lenses, which can be switched to allow PL, F or EF lenses. Footage can be recorded with SD or CFast media, both relatively inexpensive, with two slots for each format. Continue reading Blackmagic Design Debuts Ultra HD URSA Broadcast Camera

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player