Publisher Archives - Page 17 of 17

BitTorrent Targets Music Scene with P2P Publishing Platform

By Rob Scott
September 27, 2013

BitTorrent is teaming with DIY service provider Topspin Media, Web video production company The Collective, emerging music magazine The FADER, and digital distribution specialist Cinedigm to launch its publishing platform, BitTorrent Bundles. The company is hoping that its P2P-based direct publishing platform will appeal to musical artists and other creatives and has convinced performers including Madonna to distribute free content through its software. Continue reading BitTorrent Targets Music Scene with P2P Publishing Platform

Advertising for Good: Google AdSense Helps Fuel the Web

By Rob Scott
June 19, 2013

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

QR Codes Proliferating: Are You Ready to Become a Human Hyperlink?

By Karla Robinson
September 26, 2011

Quick Response (QR) codes are beginning to resonate with a variety of users. Retailers, publishers, art institutions, musicians, government organizations and charities are all using QR codes to direct customers to a variety of online opportunities (contests, information, party invites and more).
The QR codes are square, checkered symbols that can be scanned with smartphones by downloading free scanner apps.
Starbucks used QR codes for a scavenger hunt, the Red Cross used them to direct people to a relief donation page, ABC included codes in magazine ads for the new series “Pan Am” and now every 2013 vehicle in dealer showrooms will be required by the Department of Transportation and the Environmental Protection Agency to have QR-coded fuel economy labels.
A company called Skanz now sells silicone braceletes with QR codes so anyone can scan your wrist and access a Web page with your contact information, social media links, and more. You can create different “Skanzsites” for professional and personal use and if you don’t want to wear a bracelet, you can instead buy iPhone4 cases with codes on them or QR decals.