The Walt Disney Company is hosting a centennial bash on ByteDance-owned social video platform TikTok featuring custom content touching 48 of the studio’s iconic brands. Fans will be able to watch videos from across the Disney library, as well as create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” that will allow them to win unique profile frames. “We’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination,” TikTok said of the celebratory “interactive experience.” Continue reading Disney Celebrates 100 Years with Launch of TikTok Content

TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut