Governor Gavin Newsom signed SB 362, also known as the Delete Act, into law on Tuesday, giving California consumers the ability to demand all data brokers delete their personal information with a single request. The Delete Act expands privacy controls for state residents, giving the California Privacy Protection Agency more power to regulate data brokers, who will face strict penalties for failing to comply. The new law, authored by state Senator Josh Becker, makes California the first U.S. state to create a convenient deletion mechanism for consumers who don’t want their personal information held or sold by data brokers. Continue reading Newsom Makes California ‘Delete Act’ Data Protections Law

In the next few months, Pinterest will unveil a way to use the smartphone as a visual search tool. The user goes to search, taps the visual search button, points the camera and Pinterest will “recognize” objects in the camera’s view. The user can then tap any recognized object to get a recommendation for similar ones, and resize the image box to refine the search. Pinterest has always placed a major focus on visual search, and the most recent update now connects that visual search with e-commerce. Continue reading Pinterest Unveils Visual Search Tools to Enable E-Commerce

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming