Wired comments on the demise of the Flip camcorder and questions what could have been done to possibly revive Cisco’s $590 million investment in the no-frills digital video camera (Cisco purchased Flip-maker Pure Digital in March 2009). Wired reports that in the wake of company earnings falling 18 percent in the second quarter of 2011, Cisco will pull the plug on Flip.

In related news, The Wall Street Journal reports Cisco CEO John Chambers has announced a strategic shift at the company that will involve stepping away from consumer-targeted brands and returning to a focus on corporate customers and service providers.

Flip cameras were all the rage in their heyday and spawned a number of similar products from the likes of Kodak and Sony geared toward consumers who wanted to shoot simple video and easily upload clips to the Internet. An unanticipated result of the camera’s portability and durability included uses such as capturing extreme sports footage and gathering b-roll for broadcast news. Affordable mounts for helmets and motorcycles soon emerged, as well as waterproof casings for recording underwater footage, increasing the line’s popularity. So what happened?

Wired suggests that once iPhones and Android phones started offering improved camera capabilities, including HD video recording, the Flip cameras started down a path of redundancy. Second, came the shift to real-time social networking — and without an Internet connection, Flip had trouble competing with other connected portable devices. Consumers began to expect immediacy in terms of media interaction and the ability to post their own content on-the-go.

A Wi-Fi or 3G connection may have been the first step in keeping the Flip alive, but in today’s market it would probably also need a touchscreen with apps to compete.

Related Story: David Pogue offers a different take on the camera line — “The Tragic Death of the Flip” (4/14/11)

UPDATE: Related press release — “Cisco Announces Streamlined Operating Model” (5/5/11)