Warner Bros. Discovery is putting artificial intelligence to work creating ads that showcase products people see on their favorite TV shows. One of two new ad-based services, Shop with Max, uses machine learning to fuel shoppable content, identifying items within films and TV shows and pairing them with advertiser catalogs. A QR code takes viewers to a second screen where they can learn more about products and even purchase them. Another solution, called Moments, aligns brands with thematic content in 40 identified areas, including cooking, real estate, gaming and science. Continue reading WBD Taps KERV AI to Integrate In-Stream Advertising on Max

YouTube has added new features to its apps for mobile, Web and TV, including expanded controls for playback speeds, badges, a miniplayer redesign, and the ability to create collaborative playlists. The company is also debuting an authenticity tool. By affixing a “captured with a camera” label, creators can indicate their work is shot with an actual camera, with unaltered visual and audio. Among the general platform improvements that YouTube implements annually, users can now share playlists via link or QR code, and create custom thumbnails for those lists, either by uploading an image or generating one with AI. Continue reading YouTube Expands Features and Adds an Authentication Tool

Netflix is celebrating the one-year anniversary of its ad-supported tier by giving binge viewers every fourth consecutive episode ad-free. It is also making downloads available on its ad-supported plan, claiming to be the first streamer to do so in an advertising environment. While the binge perk won’t be available until 2024, downloads for both TV series and films are said to start immediately. Netflix said that in year one its bargain-priced tier with ad support has hit 15 million global monthly active users, touting its partnership with Microsoft as helping “to shape the future of advertising.” Continue reading Netflix Boosts Features After Year One of Ad-Supported Tier

The Biden administration has unveiled a new labeling system for smart devices. The U.S. Cyber Trust Mark identifies consumer electronics and appliances that meet security standards and are less vulnerable to cyberattacks. Companies including Amazon, Google, LG, Qualcomm, Samsung and retailer Best Buy participated in announcing the voluntary program. The Connectivity Standards Alliance (CSA), purveyor of the Matter smart home standard, has also pledged support. The program is scheduled to roll out in 2024. Devices bearing the U.S. Cyber Trust Mark will have met security standards established by the National Institute of Standards and Technology (NIST). Continue reading White House Announces Smart Device Cybersecurity Labeling

Video streaming tech company Roku has partnered with e-commerce platform Shopify to offer television viewers the ability to purchase products using their TV remotes. When a Roku Action Ad appears featuring a Shopify merchant, viewers can press OK on their Roku remote to get more information about the product and click to purchase directly from their TV. Consumers will be able to check out using Roku Pay. Roku explains Action Ads as “advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.” Continue reading Roku Lets Customers Make Shopify Purchases with Remote

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’

Samsung Electronics announced its new $60 SmartThings Station, which the company describes as “an easy-to-use, affordable smart home hub and fast charging pad.” The product is designed to provide consumers with “simple control and interoperability of multiple connected devices.” SmartThings Station is one of numerous solutions touted at CES that are compatible with a growing collection of smart home products, including those that are labeled as Matter devices. The Matter home automation standard, which helps connect devices built with the Thread low-power mesh networking protocol, had a significant presence at CES. Continue reading CES: Samsung Introduces an Easy-to-Use Smart Home Hub

LG Electronics has launched a non-fungible token platform, LG Art Lab, available in the U.S. on the company’s smart TVs running webOS 5.0 or later. Accessible from the home screen, the LG Art Lab lets users buy, sell and enjoy digital artwork transacting as NFTs. Based on the enterprise-grade public Hedera network, the LG Art Lab uses onscreen QR codes and works via Wallypto, LG’s new cryptocurrency wallet for smartphones. The platform includes a discovery feature, LG Art Lab Drops, which profiles artists, previews upcoming works and includes a real-time Live Drops countdown clock to keep purchases on track. Continue reading LG Electronics Offers NFT Art Marketplace via Its Smart TVs

After a year of limited availability, Amazon is officially launching its Luna cloud streaming subscription game service in the U.S. with new channels and integration with Prime and Twitch. Amazon Prime Gaming already offers a quantity of downloadable monthly games. Luna+ expands those offerings and adds three new a la carte channels — for Twitch, Jackbox Games and arcade favorites. “Play high-quality and immersive games, without lengthy game downloads, hardware upgrades, or game updates,” Amazon announced. Amazon debuted Luna in September 2020, offering it on an invitation-only basis as it tested the service. Continue reading Amazon Luna Streaming Game Service Launches with Twitch

Amazon Style, an IRL clothing store, will open in Los Angeles later this year. The 30,000-square-foot retail establishment, located in Glendale’s upscale Americana at Brand open-air mall, will feature high-tech dressing rooms from which shoppers can electronically summon items as Amazon attempts to address the “pressure points” of traditional clothes shopping. Amazon has been experimenting with physical retail since 2015 when it opened a bookstore in Seattle. In 2017 it purchased the Whole Foods grocery chain for $13.7 billion, and has since then experimented with various formats, including “grab-and-go” convenience stores. Continue reading Amazon Style Retail Clothing Store to Launch in Los Angeles

From fast food to sporting goods, companies are harvesting and hoarding consumer data at a record pace in an attempt to maintain ad targeting at a time when government and Big Tech are erecting privacy firewalls. In the past, brands could rely on their platform partners to supply much of the data necessary for focused advertising. All that changed this year when Apple rolled out a new policy restricting how customers could be tracked on its devices. Google is said to be readying a similar revamp for Chrome. Meanwhile, California and Europe have passed new consumer privacy laws.  Continue reading Brands Adapt as Privacy Concerns Chill Advertising Business

University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges

Amazon’s planned department stores will leverage technology to boost clothing sales. The company is testing concepts such as having customers use their phones to scan QR codes of apparel they’re interested in so employees can place the items in a dressing room. Customers could then request alternative items using a touchscreen that may prompt with additional suggestions based on their taste. Amazon is considering opening department stores next year, primarily as a way to sell clothing from Amazon’s private labels as well as select third-party brands that sell on Amazon.com. Continue reading Amazon Plans High-Tech Department Store Dressing Rooms

Amazon plans to open two “Just Walk Out” Whole Foods stores in 2022, in Washington D.C. and Sherman Oaks, California, leveraging the same technology used in its Amazon Go and Amazon Fresh stores. The company also offers the technology for sale to other retailers. This marks the first time that Amazon is using its cashierless technology at the 500-store Whole Foods, which it bought in 2017. Shoppers enter and leave the store by scanning a QR code in Amazon or Whole Foods apps and motion sensors track their shopping choices. Continue reading Amazon to Open Cashierless Whole Foods Stores Next Year