NBCU Exec Discusses TV Everywhere and Second Screens
By emeadows
March 14, 2013
March 14, 2013
NBCUniversal executive VP Lauren Zalaznick spoke at South by Southwest on Tuesday about big picture issues the television industry faces in meeting the evolving tastes and needs of today’s wired consumers. During the Q&A with former CEO of CBS Interactive Quincy Smith, Zalaznick spoke about TV Everywhere authentication services and the second-screen — two digital areas currently in her strategy sights. Continue reading NBCU Exec Discusses TV Everywhere and Second Screens