By
Meghan CoyleFebruary 6, 2015
Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’
By
Meghan CoyleJanuary 22, 2015
To attract a new generation of young viewers, children’s television channel Nickelodeon is retooling its strategy to produce shows with the more media-savvy viewer in mind. This latest generation of kids has typically consumed more media on TV and YouTube by the age of 12 than their older brothers and sisters did, so re-runs of older content no longer keep them hooked. Nickelodeon is now filming outdoors, adding multi-episode plotlines, and adding fresh writing and acting talent. Continue reading Nickelodeon Shifts Direction to Draw Today’s Younger Viewers
By
Rob ScottJanuary 20, 2015
Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming
By
Rob ScottDecember 10, 2014
Despite revenue generated by licensing content to streaming services, some analysts and execs are concerned that the growth of subscribers to Netflix and related services may negatively impact traditional TV audiences and related advertising revenue. During the UBS Global Media and Communications Conference on Monday, research was presented that suggests a significant disruption in media consumption, as Netflix subscribers watch less broadcast TV than consumers without the service. Continue reading Research Suggests Streaming is Impacting the Business of TV
By
Meghan CoyleDecember 1, 2014
Sling Media, the company behind multiscreen TV devices including the Slingbox 500 and SlingTV, has added support for YouTube video recommendations in its TV guide. During live TV programming, the user could call up a menu of related YouTube videos on the bottom of the screen. Audible Magic’s audio-fingerprinting technology determines the content of the live TV. The top-trending YouTube videos are also located on a separate tab within the TV guide. Continue reading Slingbox Integrates YouTube Recommendations with Live TV
By
Rob ScottNovember 19, 2014
Nielsen is planning to begin measurement of viewership ratings next month of television shows streamed on subscription online video services such as Netflix and Amazon Prime Instant Video. Nielsen will analyze the audio of programs to identify which shows are being streamed, a new measurement capability that does not require the approval of the streaming services. The data could impact how business is conducted between the services and the studios that license content. Continue reading Nielsen Planning to Measure TV Viewing via Streaming Services
By
Meghan CoyleNovember 17, 2014
Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital
By
Rob ScottNovember 3, 2014
According to Bernstein Research senior analyst Todd Juenger, there has been an unprecedented drop in TV ratings during the summer and fall seasons, which can be attributed to a growing number of viewers opting for streaming services such as Netflix, Amazon and Hulu. Juenger suggests that traditional ad-supported TV viewing has declined over the last year by an average of 13 minutes per day, while Netflix viewers are spending 12 minutes more each day watching video content via the video service. Continue reading Netflix to Blame for Recent Decline in Traditional TV Ratings?
By
Meghan CoyleAugust 14, 2014
Amazon Studios, the production arm of Amazon’s Prime Instant Video service, hopes to challenge Netflix with compelling original series. The studio greenlit several shows to debut later this year, and viewers will get the chance to view pilots for another set of prospective shows in the next few weeks, including a drama by Whit Stillman and a comedy produced by Steven Soderbergh. Amazon takes feedback from viewers into consideration when selecting new shows. Continue reading Amazon Aims to Make Prime Instant Video a Major Competitor
By
Marlena HallerAugust 5, 2014
In an attempt to compete with Amazon, Google is planning to add ratings to its product listing ads in order to make search results more effective. The ratings are to be based on aggregated rating and review data taken from several sources. Google believes merchants that gather these ratings will decide to share the data because it ultimately generates more business. The move should create more relevant search results as more data surrounds the product.
Continue reading Google will Compete with Amazon by Adding Product Ratings
By
Marlena HallerAugust 5, 2014
RightThisMinute, a TV show that focuses solely on online videos, has become the number one syndicated new show in the U.S. The show airs on HLN and local channels, with two million viewers per half-hour episode. Because the show consists only of online videos, rather than hiring writers, the producers and talent search for featured videos. The popularity of the show highlights a shift that makes the second screen — featuring content from YouTube, Hulu and Netflix — our first screen. Continue reading TV Show Highlighting Popular Online Videos Tops Syndication
By
Rob ScottJuly 16, 2014
Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing
By
Rob ScottJuly 10, 2014
While the FIFA World Cup continues to break viewing records around the globe, a new record was set during Germany’s stunning 7-1 victory over Brazil in the semifinals. The match marked the most Twitter activity around a single sports event ever, easily surpassing this year’s Super Bowl. At 24.9 million tweets, February’s Super Bowl between the Seahawks and the Broncos set the previous Twitter record, while Tuesday night’s World Cup semifinal generated 35.6 million tweets during the match. Continue reading FIFA World Cup Sets TV Viewing and Social Media Records
By
Rob ScottJuly 10, 2014
Prompted by TV and advertising clients, Nielsen plans to launch its mobile ratings this fall. However, the company says that factoring mobile phones and tablets into TV measurement will roll out slowly based on relatively low adoption and the common practice of time-shifting. According to Nielsen, live TV viewing has remained constant over the last three years, while time-shifting has increased 30 percent — something to consider since most mobile viewing takes place outside of the same-day ratings window. Continue reading Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First
According to a Piper Jaffray report, Netflix remains ahead of Amazon’s Prime Instant Video in terms of licensing content, offering more top 50 movies and top 75 TV shows in recent years. Amazon has been heavily investing in exclusives and original content to increase its offerings. Meanwhile, Hulu delivers almost three times the number of top-rated shows as Netflix. Of the top 75 TV series from the 2013-2014 season, Hulu Plus has 57 percent, Netflix offers 20 percent and Amazon 9 percent. Continue reading SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix