Sony’s $700 PlayStation 5 Pro promises improved graphics and gameplay. The midcycle upgrade, releasing next month, aims to keep the console competitive with — or better than — ever-evolving game PCs. Sony says the new model supports 8K gaming, an upgrade to the native 4K available with the PS5. For those gamers interested in a disc drive for the PS5 Pro, an $80 model is available. Sony Interactive Entertainment’s popular “Gran Turismo 7” racing simulation game is poised to be the first 8K title for the PS5 Pro. Sony says the GPU on the PS5 Pro has 67 percent more compute and 28 percent faster memory, for rendering that is 45 percent faster than its predecessor. Continue reading New Sony PS5 Pro Supports 8K and Improves 4K Ray Tracing

Adobe is bringing more Firefly AI features to its popular Photoshop and Illustrator design platforms. The upgrade is a significant step forward for Adobe since the 2023 debut of Firefly, and sees Photoshop finally getting in-app ability to generate AI images, and also a new Generative Shape Fill that is still in beta, allowing designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Improvements to Illustrator include the Dimension Tool, Retype, Style Reference, its own Contextual Taskbar, Retype and two new beta tools, Text to Pattern and Mockup. Continue reading Adobe Adds New Firefly AI Features to Illustrator, Photoshop

Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

Nvidia is introducing a new AI feature for its RTX GPUs called RTX Video HDR that upgrades standard video into high dynamic range color space for customers that have an HDR10-compatible monitor running on Windows with HDR enabled. Announced at CES, the technology is now available for download through Nvidia’s January Studio Driver update. “PC game modders now have a powerful new set of tools to use with the release of the Nvidia RTX Remix open beta,” which combines “full ray tracing, Nvidia DLSS and Nvidia Reflex” with “generative AI texture tools so modders can remaster games more efficiently,” according to the company. Continue reading Nvidia GeForce GPUs Using AI to Boost SDR Content to HDR

This fall, gamers will be able to enjoy more realistic play thanks to the latest Nvidia AI neural rendering techniques in DLSS 3.5 with Ray Reconstruction. Unlike the boost Nvidia provided with DLSS 3’s Frame Generation add-on, DLSS 3.5 boosts ray tracing across the RTX GPU lineup. Nvidia’s new DLSS 3.5 release isn’t only for gamers. Ray Reconstruction is also coming to third-party 3D creator tools like Chaos Vantage and D5 Render as well as the Nvidia Omniverse line of products, providing more accurate previews, among other advantages. Continue reading Gaming Gets Boost with Nvidia DLSS 3.5 AI Neural Rendering

VMware and Nvidia have joined forces on “VMware Private AI Foundation with Nvidia,” a fully-integrated solution designed to bring generative AI training and deployment to enterprise clients running on VMware’s hybrid cloud infrastructure. The full-stack product will provide software, compute power and everything needed to fine-tune large language models using proprietary data. “Together with Nvidia, we’ll empower enterprises to run their generative AI workloads adjacent to their data with confidence while addressing their corporate data privacy, security and control concerns,” said VMware CEO Raghu Raghuram. Continue reading VMware and Nvidia Are Bringing Generative AI to Enterprises

Intel announced the consumer GPU brand Arc last year, which the company now says will begin delivering in Q4. The Arc A770 Limited Edition desktop gaming card will be available October 12, starting at $329, “the sweet spot of desktop graphics,” according to CEO Pat Gelsinger, who said the GPU “delivers 65 percent better peak performance versus competition on ray tracing.” Intel says other new GPU models, including the Arc Pro A30M for mobile unveiled last month at SIGGRAPH, will also come to market by the end of the year. The new GPUs feature built-in ray tracing hardware, machine learning capabilities and industry-first AV1 hardware encoding acceleration. Continue reading New GPUs Showcased at Intel’s Innovation Developer Event

“Computing is advancing at incredible speeds. Acceleration is propelling this rocket, and it’s fuel is AI,” Nvidia founder and CEO Jensen Huang said in his 2022 GTC conference keynote, announcing two new AI services: the Nvidia NeMo large language model service, which helps customize LLMs, and the Nvidia BioNeMo LLM service, aimed at bio researchers. Nvidia also unveiled its GeForce RTX 40 Series GPUs, shipping Q4. Powered by the company’s new architecture, Ada Lovelace, the two new models — GeForce RTX 4090 and GeForce RTX 4080 — offer better ray tracing performance and AI-based neural graphics. Continue reading Nvidia Introduces AI-Powered GPUs and Cloud LLM Services

Snap announced a multi-year partnership with Live Nation that centers on its augmented reality initiative. Fans attending select Live Nation concerts will be able to access custom AR experiences created on the Snap AR developer platform “with help from Snap’s creative studio Arcadia.” At the Snap Partner Summit the company also unveiled new tools for AR shopping and a Director Mode for creators. A Lens Cloud feature lets clients store AR content on Snap servers for dynamic multi-user distribution. Also unveiled, the new Pixy “flying camera” that makes selfies a breeze. Continue reading Snap Reveals Director Mode, Drone Camera, Live Nation Deal

GeForce NOW’s six-month $100 tier that let’s players game using the equivalent of an RTX 3080 rig has officially been proclaimed “a big deal” by tech media, due to the fact that the top-rated $700 graphics card is virtually unavailable for legions of would-be purchasers (described as camping out at stores and resorting to truck heists to obtain them). After Google’s Stadia service was shuttered in February, some questioned whether cloud gaming had a viable future. First movers in the game space seem to feel GeForce NOW has provided a quality option. Continue reading Nvidia Brings Power Gaming to the Cloud with GeForce NOW

Following a series of leaks, Microsoft has now confirmed the existence of another new game console, the Xbox Series S, which it dubs the smallest Xbox ever (60 percent smaller than the Series X). The company said the “slim, white console” will debut “soon,” provide “next-gen performance” and be priced at $299. Reports suggest that Series S and Series X will be available for purchase on November 10 and hint that many Series S features are similar to those of Series X, but with less disc drive and less powerful CPU and GPU. Microsoft stated that the Xbox Series X “will be four times more powerful than its predecessor, the Xbox One X.” Continue reading Microsoft Confirms the Debut of $299 Xbox Series S Console

The Academy Software Foundation (ASWF), developed by the Academy of Motion Pictures Arts and Sciences and the Linux Foundation to provide a neutral forum for open source software developers, announced that its sixth hosted project is Open Shading Language (OSL), originally developed by Sony Pictures Imageworks. OSL, which was honored with an Academy Scientific and Technical Award in 2017, is now the de facto standard shading language for VFX and animation. ASWF also stated that AMD and DockYard have joined as new members. Continue reading ASWF Announces Its Next Project: Open Shading Language

Microsoft is debuting DirectX 12 Ultimate, giving developers access to the hardware features on the Xbox Series X and PC. As its next-gen DirectX gaming APIs for Xbox and Windows, DirectX 12 Ultimate enables several methods for improving performance and visuals and brings together Microsoft’s latest development and hardware features while retaining backward compatibility with older consoles and GPUs. Among the improvements are new capabilities for ray tracing, variable rate shading and sampler feedback. Continue reading Microsoft Reveals DirectX 12 Ultimate For Game Developers

Sony previously stated that the upcoming PlayStation 5 will support 8K resolution gaming and features a custom AMD Ryzen chip and ray tracing. Now, lead systems architect Mark Cerny shared more details about the PS5’s solid-state drive, 3D audio capabilities and backward compatibility. The PS5 processor will support 3D audio and requires no external hardware. PS5 also offers an environmentally friendly feature by allowing players to “suspend gameplay with much lower power consumption than PS4.” Continue reading Sony Reveals More Specifications on Upcoming PlayStation 5

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal with Imagination for Ray-Tracing Chip Tech