YouTube, which recently launched YouTube Red, a $9.99/month subscription service, now aims to obtain streaming rights to TV series and movies. According to unnamed sources, YouTube executives are leveraging the relationships of parent company Alphabet’s Google Play to set up meetings with Hollywood studios and production companies. The company has already committed to creating original content, starring its own celebrities such as PewDiePie. By obtaining streaming rights, YouTube will turn up the heat on rivals Netflix, Amazon and Hulu. Continue reading YouTube Pursues TV/Movie Streaming Rights to Rival Netflix

Netflix has let its deal with pay-TV channel Epix lapse, as it moves away from non-exclusive content to more exclusive content and original programming. Into that void, the smaller Hulu has inked a deal with Epix to stream its content beginning in October. Epix, owned by MGM, Lionsgate and Paramount Pictures, has the rights to numerous high profile films including “Hunger Games: Catching Fire” and “Transformer: Age of Extinction.” Epix also signed a deal in 2012 with Amazon Prime Instant Video. Continue reading Netflix Allows Its Epix Cable Deal to Run Out, Hulu Jumps In

Nielsen is rolling out a program to track views of almost 1,000 shows on Netflix, Amazon’s Prime Instant Video and Hulu, relying on the same 25,000 U.S. households used to track traditional TV ratings. The idea is that, by having access to that data, large media companies such as Comcast NBCUniversal can hammer out better content licensing deals, especially with Netflix. Currently, Nielsen provides data only to studios that own the programs and pay for the information, but it plans to syndicate the data in the future. Continue reading Nielsen to Track Viewership Across Netflix, Amazon and Hulu

Videos on Facebook garner 4 billion views a day — 75 percent on smartphones — and the company is increasing its efforts to turn views into profits. Its newly unveiled strategy is to share ad revenue with video creators, both to attract better content and more ads. Facebook will keep 45 percent of the revenue, similar to YouTube’s revenue model, but the two differ in a significant way: Facebook will divide the creators’ 55 percent share of ad revenue among all the videos that appear adjacent to the ad, based on how long users watch each video. Continue reading Facebook Plans to Push More Videos and Share Ad Revenue

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

A survey by RBC Capital Markets found that consumers are not willing to pay any more than they already do to stream a movie on opening weekend. Eighty-seven percent of consumers will not pay more than $10 to stream a movie on the same day it is released in theaters. That’s bad news for Hollywood studios that are trying to make more money with same-day video-on-demand releases. Most of the survey respondents also said that a VOD release would have no effect on their choice to go to theaters. Continue reading Survey Says Viewers Won’t Pay More Than $10 to Stream Movie

Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos