The traffic app Waze is partnering with Universal Pictures in order to produce a celebrity voice navigation feature. The first celebrity to give directions is comedian and actor Kevin Hart. Waze essentially crowdsources traffic and navigation data, and friends and fellow travelers are able to post updates that provide a real time picture of road conditions. The app gained popularity after it was acquired by Google earlier this year for $1.3 billion. Continue reading Celebrities Now Give Driving Directions via Traffic App Waze

At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business

Owners of the Google-powered Moto X phone had an unexpected cinematic experience waiting for them on the home screen earlier this week when a red sombrero icon appeared. Motorola teamed up with Pixar to create an animated narrative for the mobile device that flaunts the company’s newest platform with high-level technology. And the intention is to not only redefine what it means to create a narrative, but how and where users experience it. Continue reading Moto X Owners Treated to a Pixar Experience on Their Phones

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

DreamWorks Animation is using new technology to make animation significantly easier and more cost effective. At a CIO conference in San Francisco Thursday, chief technology officer Lincoln Wallen introduced new software he developed that uses DreamWorks’ private cloud of high-performance computers and parallel processing to speed up the complex process of computer animation. It allows animators to use a touch screen to make real-time changes — a significant development. Continue reading New DreamWorks Animation Software Taps into Private Cloud

Microsoft introduced two new tablets during a launch event on Monday. The Surface 2, starting at $499, is the company’s follow-up to the Surface RT. It features a higher-resoution 1080p ClearType display and Tegra 4 chip. Microsoft is making a play for the content creation market with its $899-$1799 Surface Pro 2, presenting it as a full-fledged mobile workstation. During the demo, Surface GM Panos Panay teamed it with a RED Dragon Carbon Fiber camera to showcase 6K video capabilities. Continue reading Microsoft Targets Content Creation Market with Surface Pro 2

Lucasfilm is developing real-time motion capture technology used in video game development that it believes it can combine with film production. In the long term, these combined technologies could eliminate the need for much of the post-production process as most of the work can be done in real-time. In addition, the potential exchange of elements in video games and films will allow viewers to tailor their movies while they watch. Continue reading Lucasfilm Combines Video Game Making and Film Production

Twitter is planning to become a paid advertising service for TV networks. In recent months, Twitter has been attempting to lure television and advertisers with a more advanced marketing product called Amplify. Twitter is primarily a free service, and it can already create significant real-time traffic regarding specific TV shows. This traffic is gaining more recognition from companies, such as Nielsen, and competitors like Facebook. Continue reading Social TV: Twitter Launching Paid Ad Products for Networks

Twitter announced this week that it has acquired mobile advertising firm MoPub, which enables mobile application publishers to manage inventory and leverage advertising such as direct ads, house ads, ad network and real-time bidding through the MoPub Marketplace exchange. The deal, worth an estimated $350 million, can be viewed as Twitter’s latest effort to increase revenue prior to its much-anticipated initial public offering, expected sometime next year. Continue reading Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub

Project Spark enables game fans to create their own games. Gamers can create any type of game world they desire, from rugged mountains to scorching deserts to beautifully lush jungles. They can also design opponents, monsters and other characters to inhabit their world. While this may be similar to a “sim” game, it is essentially the Xbox One features, specifically motion tracking and facial recognition, that truly set Project Spark apart as a creative tool. Continue reading Project Spark Lets Users Build Their Own Games Using Kinect

The new OmniCam360 camera system uses a collection of cameras to create multiple angles for live televised events such as soccer matches and music concerts. The system provides viewers with the option to choose their viewing angle, including a 360-degree view of the event. The camera was developed at the Fraunhofer Institute for Telecommunications in Berlin, Germany. Viewers can use a computer, tablet or smart TV in order to select views via their virtual cameras in real-time. Continue reading Consumers Can Select Viewing Angles for Sports and Concerts

Canon has been demonstrating a handheld version of its MREAL Mixed Reality technology at SIGGRAPH this week. According to Canon, the technology merges virtual objects with the real world, at full scale in three dimensions. The company launched its MREAL Mixed Reality headset earlier this year. The handheld version functions similarly to the headset, by enabling the use of markers or sensors to render images in real space. Continue reading SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

Twitter is quickly becoming a normal part of the television experience, in that it is changing how people watch TV. Twitter is allowing audiences to interact with scripted and reality TV shows directly, as well as provide real-time commentary. Viewers of hit shows, such as HBO’s “Game of Thrones,” are looking to Twitter as a popular place for viewer commentary. As television is increasingly shared on Twitter, new business and viewing opportunities arise. Continue reading Twitter Changing How We Watch and Interact with TV Shows

Palo Alto-based Boxfish released a new Android version of its second screen TV guide app last week. The Boxfish app, which first launched on iOS in August 2012, monitors conversations in real time based on nearly 1,000 U.S. channels in order to make TV searchable via key topics. The data that is analyzed by Boxfish could potentially one day power consumers’ DVRs and cable boxes. Since last year’s iOS launch, the company has been working to perfect the identification of topics. Continue reading Boxfish CEO Hopes Second Screen App Will Build Better TV

Twitter has released the Twitter TV Book, a breakdown of tweet-based analytics of second screen viewers in the United Kingdom. The analysis includes details regarding user demographics, devices used, television program genres and tweeting habits. Twitter says about 60 percent of the UK’s 10 million active users tweet while watching television. Continue reading Twitter TV Book Examines Second Screen Tweeting in the UK