Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming

Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media