AMC, the nation’s second largest movie theater chain, has decided to swap many of its traditional theater seats with reclining models at 1,800 of its 5,000 locations. This switch will remove up to two-thirds of an auditorium’s seating capacity. In the next five years, AMC plans to spend around $600 million to make the renovations, which cost between $350,000 and $500,000 per auditorium. The swap will occur only in locations that need to attract more customers. Continue reading AMC Banks on Quality Over Quantity with New Reclining Seats