Salesforce suggests “the retail industry is again on the precipice of major disruption” based on consumer adoption of artificial intelligence, which is being used to change shopping habits and inform purchases through things like personalization, browsing suggestions and recommendations based on past habits and visualizations. Other popular use cases include AI-generated marketing assets and customer service agents. Based on a study conducted in May and June of this year involving 2,400 shoppers and 1,125 retail decision makers, Salesforce notes that one in six shoppers, or 17 percent, have already used generative AI for “purchase inspiration.” Continue reading Salesforce: 17 Percent of Shoppers Have Used Generative AI

Spotify is rolling out its new Confidence software development product in private beta. Based on its learnings from more than 10 years of experience experimenting at scale, the company says Confidence aims to make it simple for teams to set up, run and analyze their own user tests so they can quickly perfect and productize ideas. “Whether it’s automatically coordinating simultaneous A/B tests or orchestrating the rollout of an AI recommendation system across mobile, desktop, and web, the platform we built scales experimentation best practices and capabilities,” Spotify explains, adding that it plans to make the technology available soon to all companies. Continue reading Spotify’s Confidence Development Platform Is in Private Beta

Meta Platforms is amping up its AI play, with plans to launch a suite of personality-driven chatbots as soon as next month. The company has been developing the series of artificially intelligent character bots with a goal of using them to boost engagement with its social media brands by making them available to have “humanlike discussions” on platforms including Facebook, Instagram and WhatsApp. Internally dubbed “personas,” the chatbots simulate characters ranging from historical figures like Abraham Lincoln to a surfer dude that dispenses travel advice. Continue reading Meta Plans Personality-Driven Chatbots to Boost Engagement

Snapchat is rolling out a new feature for its premium Snapchat+ platform that enables users who send Snaps to My AI let the artificial intelligence know what they’re up to “receive a unique generative Snap back that keeps the conversation going” via My AI Snaps. The feature was previewed at the Snap Partner Summit in April as part of a larger push on AI updates, including the ability to invite the My AI chatbot to participate in group chats with friends and the ability to get AI Lens suggestions and place recommendations. In addition, the My AI chatbot — made free to all users this year — was updated to reply to users’ Snaps with a text-based response. Continue reading Snapchat+ Introduces ‘My AI Snaps’ for Chatbot Snap Backs

TikTok is floating a trial balloon of its own AI chatbot, named Tako, now testing in select markets. Tako invites users to ask questions about TikTok videos and is also designed to help with discovery and recommendations. Tako’s public testing was first reported by Israeli app intelligence firm Watchful. TikTok subsequently confirmed testing in the Philippines and said Tako tests were live in some other global markets, but said the chatbot is not yet deployed in the United States. Unlike Microsoft’s Bing Chat, Google’s Bard and Snap’s My AI, Tako seems hyperfocused on TikTok content. Continue reading TikTok Embraces AI with Tako Chatbot, Now in Limited Tests

Meta Platforms has published a new AI technology, the Segment Anything Model (SAM) that the company claims can identify objects it hasn’t seen before. Acting on a text prompt, SAM will highlight items in a photo or video, picking out all the cats, for instance, or flowers. It can also execute other functions, such as generating a 3D construct using a single 2D image or extrapolating from things viewed in a mixed reality headset. Segment Anything can work in concert with other models, potentially minimizing the need for voluminous data sets for training. Continue reading New Meta AI Can Detect Objects It Has Not Been Trained On

Chat app Discord is expanding the use of artificial intelligence on its platform, including the addition of OpenAI technology to its chatbot and moderation features. Discord says it has 150 million users across 19 million interest groups, called “servers,” that dialogue using text, audio and video chat. Discord’s Midjourney text-to-image generation group is its largest community, with in excess of 13 million members. “Harnessed properly, AI can fundamentally enhance and empower genuine human connection,” Discord CEO Jason Citron said at a press event last week, heralding “the most exciting moments in technology emerging.” Continue reading Discord Integrates OpenAI Tech, Updates AI-Driven Features

Bipartisan support is growing in the Senate for changes to Section 230, the part of the Communications Decency Act that grants federal immunity to social media platforms and other tech giants for content users post on their sites. At a combative Senate Judiciary Committee hearing Wednesday, lawmakers from both parties called for gutting major provisions of the legal liability shield, on which Big Tech has come to rely. Senators accused tech firms of putting profits over user safety and slammed the U.S. Supreme Court, which appeared to approach the matter with caution last month in Gonzalez v. Google. Continue reading Senate Message to Big Tech Is Expect Reform to Section 230

Spotify is adding new features that will allow for more social expression and help users discover new music, among other things. The audio streaming giant service is adding a video feed designed to recommend songs, podcasts and audiobooks via short clips, like those found on TikTok, YouTube Shorts and Instagram. “Previews,” as they’re called, allow users to swipe through content recommendations. Generated either via algorithm or configured by an artist or podcaster, the short videos are meant to encourage a deep dive into something new or saving for later.
Continue reading Spotify Launches New Video Feed to Keep Listeners Listening

Snapchat is launching My AI, a new chatbot running a customized version of the latest GPT technology from OpenAI. Available as an experimental feature to subscribers with a $3.99 per month Snapchat+ account, My AI rolls out starting this week, offering everything from birthday gift recommendations to weekend recreational plans, recipes and auto-generated poetry and prose. “As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything,” Snapchat cautions, explaining that “all conversations with My AI will be stored and may be reviewed to improve the product experience.” Continue reading Snapchat’s New AI Chatbot Is Powered by OpenAI GPT Tech

Meta Platforms is introducing a subscription bundle called Meta Verified that allows Facebook and Instagram users to authenticate their online identities. “We want to make it easier for people, especially creators, to establish a presence so they can focus on building their communities,” the company said in introducing the feature, which costs $11.99 a month for PC and Android users and $14.99 per month on Apple devices. “We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable,” with the rest of the world to follow, Meta said. The news follows a similar move by Twitter with its subscription features. Continue reading Meta Verified Subscriptions Coming for Facebook, Instagram

TikTok toured journalists through its new Transparency and Accountability Center last week. Located in Culver City, the facility features monitors displaying infographics that show how TikTok’s recommendation engine and content moderation affect the short-form videos that are the basis of its viral app. Computer workstations running a “code simulator” were made available so visitors could explore firsthand how the app’s algorithms influence video propagation. TikTok COO Vanessa Pappas told attendees that the new center, in development since 2020, aims to give lawmakers and others a more personal experience than the virtual tours previously offered. Continue reading TikTok Ups Transparency Efforts as Government Heat Builds

Instagram co-founders Kevin Systrom and Mike Krieger are back with a personalized news feed called Artifact that that uses artificial intelligence to pattern users’ interests and the friends that most likely want to discuss them with you. The new app — whose name combines articles, facts and artificial intelligence — opened a public waiting list this week and is available on iOS and Android. The Verge calls it “TikTok for text,” adding that “you might also call it Google Reader reborn as a mobile app or maybe even a surprise attack on Twitter.” Continue reading Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

Amazon is introducing Inspire, a feature that lets customers shop from a custom feed of videos and photos. Drawing comparisons to TikTok, Inspire is currently available to select U.S. users, with plans for a national rollout in the coming months. Inspire takes Amazon further into social shopping territory, where competitors Meta Platforms and Alphabet have followed TikTok and its parent ByteDance into the short-video shopping format. While the U.S. and Europe have failed to duplicate the astounding volume of China’s social shopping, Amazon — with a customer base in the hundreds of millions — could jump-start it. Continue reading Amazon Pushes into Social Shopping with Its Inspire Feature

A first of its kind U.S. proposal to protect children online cleared the California Legislature Tuesday and was sent to the desk of Governor Gavin Newsom. The California Age-Appropriate Design Code Act will require social media platforms to implement guardrails for users under 18. The new rules will curb risks — such as allowing strangers to message children — and require changes to recommendation algorithms and ad targeting where minors are concerned. The bill was drafted following Facebook whistleblower Frances Haugen’s 2021 congressional testimony about the negative effects of social media on children’s mental health. Continue reading California’s Online Child Safety Bill Could Set New Standards