At January’s 2014 International CES in Las Vegas, the ETC reporting team will be looking at how vendors are positioning 4K UHD TVs, including what features they consider compelling, and how they are building out the full consumer experience with an ecosystem of products and services. Features we’ll be watching for include resolution and pixel count, extended dynamic range, wider color gamut, a “director’s intent” setting, the latest in 3D, advances in audio, and more. Continue reading CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

Microsoft introduced two new tablets during a launch event on Monday. The Surface 2, starting at $499, is the company’s follow-up to the Surface RT. It features a higher-resoution 1080p ClearType display and Tegra 4 chip. Microsoft is making a play for the content creation market with its $899-$1799 Surface Pro 2, presenting it as a full-fledged mobile workstation. During the demo, Surface GM Panos Panay teamed it with a RED Dragon Carbon Fiber camera to showcase 6K video capabilities. Continue reading Microsoft Targets Content Creation Market with Surface Pro 2

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

While 4K Ultra High Definition TV has yet to make it into the living room, the industry is moving forward with new cameras, evolving standards and early television production. Sony Pictures Television, for example, is producing select pilots with digital cinema cameras, while 3Net is forging ahead with its Total D strategy that includes producing versions of programs in both 2D and 3D at multiple resolutions. Initial tests for broadcasting sports in 4K are just around the corner. Continue reading NAB 2013: TV Industry Moves Toward 4K Ultra HD Format

Condition One, the augmented reality app backed by Mark Cuban that lets users view videos from a 180-degree field of vision, just released its version 2.0 and Business Insider is “more impressed than ever.” The company, led by Academy Award nominated storyteller Danfung Dennis, launched an updated version that is “filled with cool new ways to watch video, particularly full high-def videos filmed with GoPro or RED epic cameras,” according to the article. Continue reading Condition One Releases Version 2.0 App for Interactive Video

Toshiba showed that it is serious about 4K with a range of Ultra HDTVs, including the L9300 series that will be available in 58-, 65- and 84-inch LED models. To demonstrate what native 4K would look like on its displays, the company showed 4K content shot with a RED Epic camera and played from the soon-to-be-released, $1,450 REDRAY 4K Cinema Player. Continue reading CES 2013: Toshiba Teams With RED For 4K Ultra HD Demo

When people reference the number of pixels on movie cameras, they are not literally saying the number of pixels, but rather the type of camera, explains Panavision senior VP of Advanced Digital Imaging John Galt. For example, 4K means the camera has 4096 red, 4096 green and 4096 blue photo sites. But Galt suggests that not all cameras are marketed accurately and distinguishes between “marketing” pixels and actual pixels. Continue reading Panavision Exec Discusses Truth About 2K and 4K