Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools

Blippex is a newcomer search engine that is essentially built by its users. The site takes users’ submissions in order to provide the data for search results. Its results are different from other popular search engines as it is anonymous and does not identify users. In contrast, Google’s search is not anonymous as its business is based on advertising, with much of it personal and targeted to the user. Blippex will have to prove it can rival the competition. Continue reading Blippex Hopes to Challenge Google with New Search Approach

A new report from the Pew Internet & American Life Project, based on interviews conducted by Princeton Survey Research Associates, indicates that 15 percent of American adults ages 18 and older say they are not using the Internet or email. Survey participants cite issues related to relevance, problems with ease-of-use, security, expense and availability as primary reasons. Additionally, another 9 percent of U.S. adults note that they use the Internet, but not while they are at home. Continue reading 15 Percent of American Adults Not Using the Internet or Email