Next Tuesday, Facebook will begin the global rollout of a new tab in its main app called Facebook Shop, which allows users to browse product catalogs and buy items directly on the social media platform. The new feature, previously in beta with a small group of U.S. users, joins a similar feature launched on Instagram last month. Prior to Facebook Shop, businesses could add catalogs to their Facebook pages, but the new feature is a dedicated marketplace for multiple retailers. Instagram’s Checkout feature will also soon be broadly available. Continue reading Facebook Builds Out Its Shopping Features Across Platforms

In India, Facebook and Reliance Industries Limited, the latter headed by India’s richest man, Mukesh Ambani, have teamed to encourage citizens to go online and join messaging service WhatsApp. India is already the world’s fastest growing Internet market, and the two companies have sent out marketing teams that use entertainment to educate and entice people to upgrade or sign up for the first time, offering cheap phones and rates with the Reliance Jio network as well as Facebook’s popular messaging service. Continue reading Reliance and Facebook Join Forces to Find New Indian Users

The Internet is undergoing an evolution, with an onrush of people forming the ranks of what the tech industry dubs “the next billion” users. These newcomers have a decidedly different profile than those who came before: often barely literate, these people avoid text in favor of voice activation and images as a way to communicate. These first-time Internet users are finally gaining entry with the advent of low-cost smartphones with user-friendly interfaces and inexpensive data. Now, tech companies must adapt. Continue reading Internet Firms Adjust to the Needs of the Next Wave of Users