Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Google has acquired Green Throttle Games’ Atlas controller and Arena app-maker in a move that could point to new gaming features for its long rumored set-top box. Green Throttle’s Bluetooth Atlas controller and Android Arena app essentially allow users to transform tablets or smartphones into game consoles. As part of the deal, two of the three co-founders, Matt Crowley and Karl Townsend, will be joining Google. The third co-founder, Charles Huang (“Guitar Hero”) is reportedly keeping the rights to the Green Throttle business. Continue reading Google Buys Green Throttle’s Atlas Controller and Arena App