Facebook raised the requirements for inserting advertisements in videos posted on its site and is tweaking its News Feed algorithm to favor pages whose videos draw regular viewers. In doing so, Facebook is buoying the value of longer videos and strengthening its Watch service, but both moves are also potentially frustrating for video publishers already concerned with poor financial returns. Producers’ short videos perform well in the News Feed and longer form videos will require them to expend more resources. Continue reading Facebook Adjusts Video Strategy to Favor Long-Form Content

Despite the increasing number of digital streaming services currently available, including Amazon, Hulu and Netflix, about 85 percent of U.S. households continue to subscribe to traditional cable television. However, The Diffusion Group suggests the tide is turning; the market analyst predicts that by 2030 as many as 40 percent of Americans will have cut the cord. TDG Research also expects the percentage of households subscribing to pay TV will drop to 60 percent during the same period. TDG suggests that by 2030, about 30 million households will be “without an MVPD service of any kind.” Continue reading TDG: 40 Percent of U.S. Households Will Cut the Cord by 2030

In May, research project Google Brain debuted its AutoML artificial intelligence system that can generate its own AIs. Now, Google has unveiled an AutoML project to automate the design of machine learning models using so-called reinforcement learning. In this system, AutoML is a controller neural network that develops a “child” AI network for a specific task. The near-term goal is that AutoML would be able to create a child that outperforms human versions. Down the line, AutoML could improve vision for autonomous vehicles and AI robots. Continue reading Google Intends to Advance Machine Learning With its AutoML

For the first time, advertisers have invested more in digital ads than they did in traditional television spots. Magna, the research arm of IPG Mediabrands, reports that 2017 digital ad spending ($209 billion) represents 41 percent of the global market, while spending for TV ($178 billion) represents 35 percent. Magna predicts digital ads will reach 50 percent by 2020. According to Recode, “big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” Magna expects digital spending to increase 13 percent next year, “while TV ads will grow 2.5 percent… thanks in part to one-off events like the Olympics and the U.S. mid-term elections.” Continue reading Worldwide Ad Spending for Digital Beats TV for the First Time

Adobe’s research team is working on a visual effects tool, codenamed Cloak, for easy and economical removal of rigs, power lines and other unwanted parts of an image. The tool is similar to Photoshop’s content-aware fill feature that lets the user select and delete unwanted elements in the image, with “intelligent” software filling in the missing background behind them. Doing the same thing with video, however, is more challenging, which is why Cloak is still in an experimental stage, with no release date slated. Continue reading Adobe Experiments With Easy Object Removal Tool for Video

Ericsson’s eighth annual ConsumerLab TV and Media study finds that massive television growth and a shift in platforms will bring linear and VOD viewing to nearly equal levels in three years, while 50 percent of viewing will occur via mobile screens (smartphones, tablets and laptops). About half of the mobile viewing is expected to take place via smartphones. The jump in mobile viewing marks an 85 percent increase since 2010. Ericsson ConsumerLab forecasts continued growth of on-demand viewing through 2020, at which point 1 in 3 consumers will also be VR users. Continue reading Ericsson Predicts Half of TV Viewing Will Be Mobile by 2020

According to researchers, the WPA2 protocol for Wi-Fi connectivity contains a significant weakness that makes it vulnerable to attackers. A hacker within range of connected devices would reportedly be able to exploit this weakness to hijack passwords, emails and other “encrypted” data, or even place ransomware into a website the user is visiting. The research, which has been ongoing for weeks, reveals that the WPA2 core vulnerability could affect operating systems and devices including Android, Linux, OpenBSD, MediaTek, Linksys, macOS and Windows. Continue reading WPA2 Wi-Fi Flaw Revealed, Android & Linux Most Vulnerable

According to new data from eMarketer, the average U.S. adult is expected to spend two more minutes each day consuming media than the average time per day last year, up two hours from a decade ago. The researcher estimates that adult consumers will average 12 hours and 1 minute per day with major media this year. This increase, not surprisingly, reflects a continued shift in consumer behavior toward multitasking, thanks in large part to mobile tech. The average American still spends the most time watching television (nearly four hours per day), while mobile continues its ascent (currently at three hours and 17 minutes per day). Continue reading Americans Spend Half of Their Media Day Consuming Digital

We’ve seen a wide range of recent forecasts regarding cord cutting and the impact on traditional pay TV. According to a new survey from RBC Capital Markets, only 55 percent of respondents said they would continue their pay-TV subscriptions. While 2016 saw a loss of 2 million subscribers, a future increase exceeding 5 million per year “does not seem impossible,” wrote RBC analyst Steven Cahall. “The RBC survey found that 21 percent of current cable, satellite or telco TV customers were considering switching to a lower-cost virtual pay-TV service,” reports Variety, “like Hulu with Live TV, Sling TV or DirecTV Now.” Continue reading Pay TV Losses Could Jump to 5 Million Households per Year

Last week, IBM and the Massachusetts Institute of Technology announced a 10-year, $240 million partnership to establish the MIT-IBM Watson AI Lab in Cambridge, Massachusetts. The long-term initiative is expected to bring together industry experts, professors and students to research areas such as cybersecurity, healthcare, machine learning and quantum computing. Researchers will work at MIT and the nearby Watson Health and Security facilities. The lab will be co-chaired by IBM Research VP Dario Gil and MIT School of Engineering dean Anantha Chandrakasan. Continue reading IBM and MIT Team Up for Artificial Intelligence Research Lab

According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News

Despite an overall slowdown in U.S. productivity, tech companies currently lead the charge in overall spending on research and development, a key factor in measuring productivity of an economy. According to data about companies in the S&P 500 collected by analytic software firm FactSet, Amazon spends more on R&D than any other company in the U.S., followed by Alphabet, Intel, Microsoft and Apple. Other tech companies on the Top 20 list include Oracle, Cisco, Facebook, IBM and Qualcomm. Continue reading Amazon Now Spends More on R&D Than Other Companies

According to a new study from measurement firm Nielsen, the lack of brand loyalty among 18- to 34-year-olds is reflected in their consumption of digital services such as communication apps and streaming music. Perhaps not surprisingly, Nielsen found that the demographic consumes a great deal of digital media but tends to use multiple services across categories, rather than focus on one service for a specific segment. For example, while only 39 percent of consumers over 35 use two or more apps to stream music, almost 60 percent of millennials will commonly do so on a regular basis. Continue reading Millennials Regularly Use Variety of Apps for Digital Services

Nielsen will expand its Digital Content Ratings to credit video distributed via Facebook, Hulu and YouTube. According to Jessica Hogue, SVP of product leadership at Nielsen, “These are three of the biggest and most meaningful platforms for media companies and advertisers.” The move “will allow TV network and digital publishers to capture incremental viewing of video on the three digital outlets,” reports Variety, and extends the measurement firm’s push into new media viewership. “Nielsen’s announcement comes as more digital companies are placing new emphasis and added resources on creating video content, rather than pieces of simple text.” Continue reading Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

According to a new eMarketer study, Roku is now the leading connected-TV device in the U.S. Roku has more users than Amazon Fire TV, Apple TV and Google Chromecast. The research firm estimates that 38.9 million U.S. consumers will use their Roku devices at least once per month this year. Chromecast will follow at 36.9 million users, Amazon Fire TV at 35.8 million, and Apple TV at 21.3 million. Roku is the only one of the four leading brands that is not connected to an affiliated content service and, as a result, has signed agreements with numerous partners. Continue reading New Research Places Roku at Top of Connected-TV Market