While social networks such as Facebook and Twitter prefer to describe themselves as content distribution platforms rather than content publishing platforms, denying any involvement in the editorial reshaping of what users see (despite their editorial ability to remove content from their sites), a recent study conducted by the Pew Research Center reveals that Facebook and Twitter users across multiple demographics in the United States are increasingly turning to the two services to access external news. Continue reading Pew Research: Facebook, Twitter Are Preferred News Sources

Data from two research firms reveal sharp declines in worldwide PC sales in the second quarter of 2015. According to Gartner, PC shipments fell 9.5 percent, year on year, to 68.4 million units. IDC reports an 11.8 percent drop to 66.1 million shipments during the quarter. The reports do not include tablets in their tallies. The world’s top PC vendor is still Lenovo, which enjoys a 20.3 percent share, notes IDC, followed by HP at 18.5 percent and Dell at 14.55 percent. Most hard hit by the decline are smaller PC manufacturers. Continue reading Global PC Sales Experience Sharp Q2 Decline, Excluding Apple

Researchers in Tokyo have developed a way to print electrodes directly onto material, featuring highly conductive elastic ink that could be used to measure heart rates and report vital statistics. If researchers can make the technology robust and washable, then stretchable, sensor-loaded clothing could become a future trend in commercial wearables. Sportswear, for example, is one area that could benefit. Google’s Project Jacquard, NTT DoCoMo and chemical company Toray Industries are among those developing smart fabric technology. Continue reading Next Wearables Could Use Smart Fabric with Conductive Ink

Binge-watching television shows is becoming a less shameful activity, according to a March survey of TiVo users. While 53 percent of respondents in 2013 characterized the activity in a negative light, only 30 percent of recent respondents felt the same. “People who are binge-viewing are feeling better about themselves,” said Jonathan Steuer, chief research officer for TiVo. Interestingly, 92 percent of respondents indicated that they have engaged in binge-viewing at some point, and 32 percent said they often wait to watch an entire season at once. Continue reading Survey: Stigma Associated with TV Binge Viewing is Declining

According to a recent study, the number of consumers in North America who are cutting the pay TV cord in favor of OTT streaming video services is growing. TiVo subsidiary Digitalsmiths reports that 8.2 percent of survey respondents were no longer paying TV subscriptions as of 2014, a 1.3 percent increase over the previous year. Interestingly, an impressive 45.2 percent indicated that they downsized their cable or satellite TV bundles during the same period in the wake of paying for services such as Netflix, Hulu or Amazon Instant Video (a trend referred to as “cord shaving”). Continue reading Research Points to Increase in Cord Cutting and Cord Shaving

According to IDC, 72.1 million wearable devices will be shipped this year. The global forecast represents an increase of 173.3 percent over 2014. Shipments are expected to experience a 42.6 percent compound annual growth rate the next several years, reaching 155.7 million units in 2019. The demand for sub-$100 wearables from vendors such as Fitbit and Xiaomi that do not require third party apps has been particularly strong. “We expect smart wearables, those capable of running third party apps, to take the lead in 2016,” said analyst Jitesh Ubrani. Continue reading IDC Projects Wearables Market to Grow 173 Percent This Year

Research firms Rentrak and ListenFirst Media are collaborating on a new data set designed to help advertisers identify TV shows that generate consistent viewing and high social engagement. While these programs may not always have the highest ratings, they may have some of the most impassioned fans and may be a better target for advertisers. The research combines Rentrak’s viewership data from set-top boxes with ListenFirst’s data collected from blogs, social media platforms and other sources. The companies presented the research at an Advertising Research Foundation event in New York. Continue reading Rentrak and ListenFirst Want to Measure TV Show Stickiness

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

Consumers typically use only a small percentage of available apps each month, but their time spent with these apps is dramatically increasing. According to Nielsen, the time spent engaged with these apps has increased 63 percent over the past two years. In Q4 2012, consumers spent a little more than 23 hours per month with apps, while that figure jumped to 37 hours and 28 minutes in Q4 2014. Meanwhile, the number of apps used has only marginally increased: 23.3 apps per month in 2011, 26.5 apps in 2012 and 26.8 apps in 2013. Continue reading Nielsen: Consumers Spending More Time Engaged with Apps

The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens

IDC announced this week that wearable devices have experienced eight consecutive quarters of solid growth. According to the new report released Wednesday, 11.4 million wearables shipped worldwide during the first quarter, up from 3.8 million shipped during Q1 last year. IDC credits lower prices and a greater variety of wearables, such as smartwatches and activity trackers, for the increase in global sales. Fitbit led the charge last quarter by shipping nearly 4 million devices, followed by Xiaomi, Garmin, Samsung and Jawbone. Continue reading Researcher Announces Impressive First Quarter for Wearables

Customer satisfaction with cable TV, Internet and phone service providers has fallen to a seven-year low, according to a study from the American Customer Satisfaction Index. When surveyed about satisfaction involving 43 industries, consumer response placed television and Internet companies tied for last place. Recent merger talks have placed TV and Internet providers under particular scrutiny, while disappointing customer service and rising prices have taken on a different dynamic in an era of streaming options such as Netflix, Amazon and Hulu. Continue reading Study: Declining Customer Satisfaction with TV, Internet Service

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

According to Juniper Research, global subscriber numbers for streaming video services such as Netflix and Amazon Prime Instant Video are expected to climb from 92.1 million in 2014 to 333.2 million by 2019. Juniper predicts that adoption will be driven by connected TVs, streaming devices like Google’s Chromecast and Amazon’s Fire TV Stick, as well as connected game consoles and set-top boxes. Newer streaming devices like affordable media sticks will continue to make watching OTT services easily accessible on living room screens. Continue reading Report Predicts Surge in Subscriber Numbers for OTT Services

The supply of new Internet Protocol addresses has almost run out, which means that companies will likely need to invest a significant amount of money to pay for pricier addresses and system upgrades. IP addresses are similar to telephone numbers that specify where data is going when it is transferred over the Internet. Companies may now have to spend millions of dollars switching to Internet Protocol version 6 (IPv6) to get more addresses for their various online operations. Continue reading North America to Run Out of Internet Addresses This Summer