According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

While Microsoft continues to develop its Project Spartan browser for Windows 10, the company is reportedly also readying the end of Internet Explorer. The company is expected to shutter the IE brand, but the browser will exist in some versions of Windows. According to a Microsoft spokesperson, “Project Spartan is Microsoft’s next generation browser, built just for Windows 10. We will continue to make Internet Explorer available with Windows 10 for enterprises and other customers who require legacy browser support.” Continue reading Microsoft Building Spartan Browser, Killing Off the IE Brand

A recent study by market research firm J.D. Power revealed that automobile owners are seemingly unsatisfied with the communication systems in their vehicles. Technologies that have been included in cars to assist drivers, such as Bluetooth and voice recognition systems, have become the cause of many car owners’ greatest frustrations. With communication systems becoming more prevalent, J.D. Power is paying close attention to the types of problems drivers are experiencing with technology in their cars. Continue reading J.D. Power: Drivers Want More Car Tech, Frustrated by Problems

A recent study by Hunter Qualitative Research, commissioned by Defy Media, determined that millennials prefer video available via YouTube and other digital venues as compared to traditional television because they find the content to be more relevant and enjoyable. Digital content also feels more real to them. The study, conducted in the fall of 2014, found that consumers 13-24 years of age spend 11.3 hours watching free online video in a typical week. The same group watches a weekly average of 8.3 hours of regularly scheduled TV. Continue reading Younger Consumers Find Digital Video More Relevant Than TV

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

HBO is expected to offer its Web-only subscription service this spring. According to Parks Associates, the move could have an impact on the pay TV business since 17 percent of homes with high-speed Internet indicate plans to subscribe to the OTT service. And while 88 million U.S. households currently have broadband, that percentage potentially represents nearly 15 million subscribers. Following a strong media reaction, Parks followed up by clarifying that the data is a measure of sentiment and placing numbers on potential cord cutters may be premature. Continue reading Parks Research Predicts Early Adopters of HBO Online Service

Facing the growing popularity of phablets, the tablet market experienced its first worldwide decline after multiple quarters of slowing demand. According to Canalys, global tablet shipments fell 12 percent from Q4 2013 to 67 million units in Q4 2014. The end of 2014 also marked the fourth consecutive quarterly loss for Apple’s tablet shipments. In Q4, iPad shipments plunged 18 percent, while Samsung’s tablet shipments fell by 24 percent. Although Amazon and Lenovo had promising seasonal sales, the industry experienced an overall drop in demand. Continue reading Global Tablet Shipments Drop 12 Percent Year-Over-Year in Q4

According to recent figures released by Strategy Analytics, 2014 marked significant milestones for the mobile industry. Global annual shipments reached 1.28 billion devices from OEMs to retailers and carriers for sale, and Android-based smartphones captured 81 percent of the worldwide market, accounting for more than one billion handsets. Android has become the first platform to surpass the one billion mark for shipments. Apple captured 15 percent of the market last year, shipping 193 million units. Continue reading Android Dominated in Global Smartphone Shipments Last Year

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset

Apple’s quarterly profit jumped 38 percent to a record high, thanks in large part to demand for its bigger-screen iPhones. Apple recorded net income of $18 billion for the quarter ending December 27, an increase of nearly $5 billion over the same period the previous year, while earnings per share rose 48 percent. The company launched its iPhone 6 and iPhone 6 Plus in September and sold 74.5 million units during the quarter, earning back market share it had slowly been losing to Samsung over three years. Continue reading Apple Sells Nearly 75 Million iPhones, Posts Record Quarter

Research firm Gartner recently made a number of interesting forecasts related to the Internet of Things, notably that there will be 4.9 billion connected devices in use this year, up 30 percent from 2014. We should expect 25 billion connected things by 2020. The research firm also anticipates that by 2020, connected kitchen appliances will contribute at least 15 percent savings in the food and beverage industry. And Gartner says there will be 250 million connected vehicles with automated driving capabilities within the next five years. Continue reading Gartner Predicts About 25 Billion Connected Devices by 2020

Today marks the last day that Google Glass in its current form will officially be available for $1,500 as part of the Explorer Program. Late last week, the company announced that it would stop selling the smart glasses and the device would no longer be developed by the Google X research division. However, Google Glass is expected to continue as a standalone project with former Apple exec Tony Fadell in charge. Fadell is known for helping to design the iPod and inventing the Nest thermostat. Google purchased Nest last year. Continue reading Today is Final Day to Purchase Google Glass Explorer Edition

Deloitte forecasts that the 83 million 18- to 34-year-old consumers in North America will spend about $62 billion on media consumption in 2015, an average of $750 per person. Roughly 80 percent of millennials are projected to spend an average of $80 per month on pay TV, with another $40 per year for streaming video services such as Netflix or Amazon Prime. The same demographic is likely to spend about $100 on concerts and $25 a year on music downloads and streaming services, according to Deloitte. Continue reading Research Points to Millennials Spending $62 Billion on Media

According to a recent study by SNL Kagan, mobile entertainment revenue is poised to match that of box office totals. Last year in the U.S., revenue generated by mobile games, videos, music and location-based services topped $9.14 billion (and has grown at a combined annual rate of 50 percent the last three years, notes the research). The 2014 total is getting close to the estimated $10.35 billion consumers spent on movie tickets in the U.S. Mobile games led the charge by far, earning more than $5.2 billion last year. Continue reading Research Points to Mobile Revenue Reaching Box Office Totals