Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

DARPA’s Mobile Hotspots program is converting retired RQ-7 Army drones into wireless hotspots to provide Wi-Fi to soldiers in remote areas. The drones will be able to transfer data at one gigabyte per second — about the same connectivity of a 4G smartphone — to give troops the same communication capabilities, including access to tactical operation centers and mission data, that others in more central conflict zones have. DARPA is retrofitting the drones with small Wi-Fi antennas. Continue reading DARPA Converts Army Surveillance Drones into Mobile Hotspots

Stanford engineers have created the next step in interactive gaming — a video game controller that can sense a player’s emotions. The handheld game controller can monitor a player’s brain activity to decipher when a user is extremely engaged or bored, which could trigger zombies or another element of the game to be thrown at them to catch their attention. Gregory Kovacs, a professor of electrical engineering at Stanford, created a prototype controller in his lab in collaboration with Texas Instruments. Continue reading Engineers Developing Emotion-Based Video Game Controller

According to a new study by the Council for Research Excellence, conversations on social media have less influence than traditional factors, such as TV commercials for new shows or laziness in changing channels, in prompting audiences to watch a new show. In addition, only 16.1 percent of survey respondents say they use social media while watching prime time television, and less than half those participants typically use social networks to discuss the show they are watching. Continue reading Viewers Rarely Start a New TV Show Because of Social Media

While developers consider a number of industries for which Google Glass may have useful applications, some are considering the headset’s potential use in the news business. Professor Robert Hernandez of USC’s Annenberg School for Communication and Journalism is offering a course this fall on Glass Journalism. “The class will consist of teams (Journalist, Designer, Developer) working together to research and develop different types of news apps designed specifically for the Glass platform,” reads a Tumblr post about the course. Continue reading USC Planning to Offer Journalism Course Using Google Glass

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

The first Saturday morning session of SMPTE’s Technology Summit On Cinema at NAB focused on factors that could impact the UHD TV rollout, including research on what humans are able to see and observe. During a panel titled “Understanding the Human Vision System,” Dr. Jenny Read of Newcastle University Institute of Neuroscience set the stage by discussing four parameters of vision: spatial resolution, temporal resolution, dynamic range, and color perception. Related studies from Dolby, EBU and EPFL were presented. Continue reading SMPTE Tech Summit: Understanding the Human Vision System

According to a new survey from Harris Interactive, a significant number of consumers are being more careful with online activities in the year since Edward Snowden revealed information about NSA phone and Internet surveillance. Among the poll’s findings, Harris learned that 33 percent of those 18 to 34 said they were doing less online shopping, 29 percent of people in the same age group said they had reduced online banking activity, and 24 percent of overall respondents explained they were “less inclined to use email.”

Continue reading Poll Suggests Consumers More Cautious Online Post Snowden

The MLB, NHL and NBA recently teamed up with Time Inc. to launch 120 Sports, an online hub that provides sports video content across a variety of platforms. This announcement followed the launch of NFL Now, a similar digital network that promises football fans the ultimate viewing experience. Both networks are examples of how American sports teams are attempting to keep up with technology, while providing fans with quality viewing experiences on multiple platforms. Continue reading Online Hub Offers Sports Coverage Across Different Platforms

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

New research by Parks Associates suggests that 4K televisions will trace a similar trajectory in terms of price and consumer adoption that played out with HDTVs over the last 15 years. However, the study’s findings point to a slightly quicker progression for 4K. While HDTVs took about 15 years to achieve a certain level of affordability and ubiquity, Parks predicts that 4K will reach mass market prices within two to three years and exceed 80 percent penetration of households in 10-12 years. Continue reading Study Predicts 4K Adoption Will Be Faster Than That of HDTV

Digital omnivore is a term that refers to consumers who own a trio of CE devices — specifically tablets, smartphones and laptops. Deloitte’s eighth “Digital Democracy Survey” found that over 37 percent of U.S. consumers are now digital omnivores, a 42 percent increase over the previous year. The growth is driven by a 33 percent increase in tablet adoption and an 18 percent increase in smartphone ownership. Women currently account for 45 percent of the digital omnivores group. Continue reading Deloitte: Digital Omnivores Crave More Content Across Devices

A new report from Gartner forecasts that combined global shipments of PCs, tablets, ultramobiles and mobile phones will reach 2.5 billion units in 2014, a 6.9 percent jump from the previous year (device shipments increased 4.8 percent in 2013). Gartner also predicts that the drop in sales of traditional PCs will continue to impact overall growth of devices, and the trend of substituting tablets for PCs will decline. As device saturation reaches a new high, pressure on margins is expected to lead to declining prices and emphasis on new features. Continue reading Gartner Report Forecasts Increase in Global Device Shipments

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

According to a new report from research firm SNL Kagan, the U.S. pay-TV industry registered a decline in subscriptions during 2013. While the loss of 251,000 subscribers among cable, satellite and telco TV providers was quite small (just 0.02 percent of 110.2 million total pay-TV households), it raises concerns that cord-cutting may have a greater impact in the future. The report notes that younger American consumers are less likely to have pay TV than their parents. Continue reading Pay TV Registers Decline for First Time Over Full-Year Period