When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

The Institute of Electrical and Electronics Engineers (IEEE) suggests that 85 percent of tasks in an average person’s daily life will include game elements by 2020. Gamification is already being integrated into social media, data collection, the healthcare industry and more. Social media sites including Foursquare, Yelp and Facebook are incorporating game and reward features. For example, they encourage users to check into restaurants by rewarding them with badges and titles, such as “mayor” of a restaurant. Continue reading IEEE Predicts That Our Daily Lives Will Be Gamified by 2020

Security firm F-Secure released a 40-page Threat Report this week for the second half of 2013, which shows that Android receives the most malware attacks. Mobile malware on the Android platform increased 18 percent from 2012 to 2013, from 79 percent to 97 percent. Three fourths of the malware detections came from Saudi Arabia (42 percent) and India (33 percent). The United States and Finland are next on the list at 5 percent each, followed by Germany, Great Britain and Hong Kong. Continue reading Threat Report Indicates Mobile Malware Increase for Android

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming

Global tablet sales reached 195.4 million units last year, a 68 percent increase compared to 2012, according to Gartner. While sales of iOS tablets declined to 36 percent of the market in 2013, Android tablets captured the number 1 spot with with 62 percent of the market, thanks to the growth of low-end smaller screen tablets and first time buyers. However, when looking at sales by vendor, Apple still holds the lead, followed by Samsung, Asus, Amazon and Lenovo. Continue reading Worldwide Tablet Sales Up 68 Percent, Android Takes the Lead

After successful launches of the Nexus 4 and 5 smartphones, Google and LG are creating a new smartwatch which will likely debut at the Google I/O conference in June. Google will be responsible for creating the software and logistical aspects of the product launch, while LG will be in charge of manufacturing the product. Wearable technology continues to generate significant buzz; according to Juniper Research the market will be worth $19 billion by 2018. Continue reading Google and LG Partner on New Smartwatch for June Launch

Samsung has become the largest smartphone maker worldwide without having many of its own retail stores. Since its growth has slowed while faced with a variety of cheaper models from rivals, Samsung is looking to expand its retail presence in North America and Europe. In the next few months Samsung is planning to open around 60 stores in Europe, and 90 kiosks in Canada. The company has no independent retail stores in the U.S., but teamed up with Best Buy last year to create 1,400 “store-in-store” kiosks. Continue reading Samsung Expands Retail Presence in Europe and North America

Broadcasters and other media organizations are contemplating a move to an Ethernet-based facility for their live streams for a range of compelling reasons: flexibility, simpler cabling, better economies of scale and an easier move to Ultra HDTV. At an HPA Tech Retreat panel on “Professional Networked Media,” Fox Network Engineering & Operations Vice President Thomas Edwards led a panel of broadcast executives working to make that a reality. Continue reading HPA Tech Retreat: Transitioning to an Ethernet-Based Facility

Connected TV penetration has exceeded the 60 percent mark for broadband households in the U.S., according to new data from The Diffusion Group, indicating that an increasing number of consumers are interested in receiving entertainment services such as Netflix and Pandora. TDG’s January 2014 study found that 63 percent of broadband households have at least one Internet-connected TV, up from 53 percent the same time last year. The numbers reflect smart TVs in addition to devices like game consoles and Internet sticks. Continue reading Report Points to Increase in Internet-Connected TVs in U.S.

According to a new report from Javelin Strategy & Research, most mobile commerce took place via tablets in 2013, due primarily to the doubling of tablet ownership year-over-year. Javelin reports that $59.7 billion in sales were made from mobile devices last year, up from $20.7 billion the year prior. The study shows that $56.6 billion was made through a mobile site or app while $3.1 billion was made via a mobile POS. Tablets were responsible for $28.7 billion in mobile commerce. Continue reading Study: Mobile Retail Sales Soar in 2013, Especially Via Tablets

According to a new report from Forrester Research, the percentage of U.S. households with cable or satellite television is projected to dip from the current 82 percent to 79 percent by 2018. However, Forrester’s Jim Nail suggests that the television industry should not worry about cord-cutters, since those who opt to unsubscribe from cable services do not watch much TV anyway, and are not turning to online options but simply avoiding the cost. Business Insider counters that a decline is difficult to view as a win. Continue reading Should Industry Be Concerned with Decline in TV Households?

In a few years’ time, apps will become one of the most popular tools among consumers around the world for computing. Research group Gartner predicts that by 2017, mobile apps will be downloaded more than 268 billion times and that each individual user will provide data to more than 100 apps daily. This usage is estimated to generate about $77 billion in global revenue. And by 2015, cognizant computing will be key to enabling smart home functions. Continue reading Gartner Predicts Future of Mobile Apps, Cognizant Computing

As the ratings for television news channels decline, broadcasters are looking for new ways to draw an audience. CNN is working toward gaining viewers by airing original films and series like the documentary “Blackfish,” which aired back in October, and “Chicagoland,” a reality TV show that will begin airing next month. Jeff Zucker, the newest president of CNN, took over in January and has been hands-on since, pointing the network in a slightly different direction. Continue reading CNN Turns to Films and Original Series to Help Boost Ratings

NBCUniversal announced the launch of its 63,000-square-foot NBCUniversal Technology Center in Englewood Cliffs, NJ. The $17 million facility will serve as the new center for the company’s core technology team and home for its new Media Labs operation, which plans to work with academic research groups, startups and venture capital firms. The facility’s Technology Show Lab will provide the opportunity for employees and outside partners to collaborate on new products and technology innovation. Continue reading NBCUniversal Opens Tech Center with Focus on Collaboration

Through its new Data Grants program, Twitter is opening its archives to academics who want access to the data — and it’s all free. The data goes back to 2006, and social scientists and researchers can submit applications until March 15th to request access to old tweets. Until now, Twitter has only made this data available to partner companies for a fee starting at $500 a month. Twitter previously worked with Johns Hopkins University to predict where flu outbreaks will hit; this project hopes to make similar research possible. Continue reading Twitter Makes Its Data Available to Academics with New Grant