Juniper Research predicts that sales of wearable connected devices, including smart watches and glasses, will hit $19 billion by 2018, up from the $1.4 billion the industry is expected to generate this year. While issues concerning privacy are emerging, wearable devices are expected to become more popular as a result of advances in wireless connectivity and mobile computing. Juniper also cites consumer demand and the rise of related subscription services as key factors. Continue reading Sales of Wearable Devices to Reach $19 Billion by 2018

An article in MIT Technology Review this week looks at the history and trends involving content distribution and suggests that Hollywood should consider adopting methods that are similar to those related to media piracy. While efforts to combat piracy continue, some question the perceived impact of file-sharing and other techniques, suggesting the film industry might be better served by adopting new ways to distribute its content and gain potential exposure. Continue reading Should the Film Industry Embrace Piracy-Related Technologies?

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

Facebook and Pinterest are the clear standouts when it comes to referral traffic from social networks. While Facebook leads the pack, accounting for more than 10 percent of traffic to publishers in September, Pinterest holds second place, driving more traffic than Twitter, LinkedIn and Reddit combined. According to data from social plugin service Shareaholic, collected from 200,000 publishers, Pinterest drove 3.68 percent of traffic to publishers in September, about three times as much as third-ranked Twitter. Continue reading Social: Facebook, Pinterest Drive Most Traffic to Publishers

A new website is building a dataset to help determine whether consumers are increasingly turning to piracy when movies are not made available legally via streaming, digital rental or digital purchase. The site — PiracyData.org — lists the top 10 most pirated movies on BitTorrent as reported by TorrentFreak each week, and researches the Can I Stream It? service to determine whether each title is available legally. The authors suggest that shorter windows would help counter piracy. Continue reading Do Movie Fans Turn to Piracy Due to a Lack of Legal Options?

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

Kantar Media announced its plans to launch a TV audience measurement service based on data it will collect from more than one million set-top boxes. The syndicated Kantar Media Audience Advisor service, which will compete with industry leader Nielsen and other data firms such as Rentrak, intends to provide insights into viewer behavior, including program engagement and commercial ratings. Initial clients will include GroupM and Saatchi & Saatchi. Continue reading Kantar Media to Measure TV Audiences from Set-Top Boxes

A group of researchers from the University of Pennsylvania conducted a study through which they carefully analyzed the Facebook statuses of 75,000 volunteers. The volunteers all took a personality questionnaire and made their Facebook posts available to researchers who searched for linguistic patterns. In analyzing the Facebook posts, researchers were able to determine a surprising amount of information about each individual. Continue reading Study of Facebook Language Leads to Groundbreaking Results

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

A new report from the Pew Internet & American Life Project, based on interviews conducted by Princeton Survey Research Associates, indicates that 15 percent of American adults ages 18 and older say they are not using the Internet or email. Survey participants cite issues related to relevance, problems with ease-of-use, security, expense and availability as primary reasons. Additionally, another 9 percent of U.S. adults note that they use the Internet, but not while they are at home. Continue reading 15 Percent of American Adults Not Using the Internet or Email

Readers no longer have the ability to comment on Popular Science articles. The magazine announced it has banned all online comments, suggesting that negative comments can be detrimental to the understanding of science. The ban has stirred a controversial debate about the ramifications of online comments, and has prompted discussion about how online comments impact people’s comprehension of and appreciation for science. Continue reading Popular Science Magazine Decides to Ban All User Comments

Facebook will start sharing its wealth of user data with the major TV networks in an effort to compete with Twitter’s move into measuring social TV. Data that the company offers will be limited and stripped of users’ personal identifiers. Facebook hopes to provide data on users’ viewing habits and what they share regarding television shows. The company plans to increase its user base and boost ad revenue, and prove it is a useful service to TV broadcasters. Continue reading Facebook Shares Social User Data with Major TV Networks

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles

A team of engineers at Stanford University has built the first functioning computer that uses carbon nanotubes rather than the standard silicon. The new material for building transistors could dramatically impact the way computers work in the future. While others have discussed the possibility of carbon nanotubes for years, Stanford’s team is the first to put them to practical use. The material could launch a new generation of devices that run faster and use less energy. Continue reading Stanford Scientists Build Computer Using Carbon Nanotubes

A new study released yesterday by PricewaterhouseCoopers indicates that 44 percent of today’s consumers would prefer an a la carte system, while 73 percent note they would prefer a la carte or at least more customization of current packages. Notably, a mere 14 percent of consumers are satisfied with the status quo. However, since only 38 percent said they would be willing to pay more than $3 monthly per channel, it does not seem likely that TV providers would stray from bundling. Continue reading Cable Customers Want Change, But Seem Unwilling to Pay