Researchers at Germany’s Fraunhofer Institute are working on a new ebook DRM system called SiDiM that would change individual words of a story in an effort to combat piracy. The system would swap out text to essentially create individualized copies of an ebook that could then be tracked by the original owner. A subsidiary of the German book publisher’s association, interested in possible alternatives to the traditional lock-down approach of DRM, has joined Fraunhofer in its testing. Continue reading Researchers Testing Text-Based DRM System for Ebooks

Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

News Corp. is planning a social networking expansion of its Wall Street Journal website, which will transform the site into a platform intended for more than simply delivering news. Lex Fenwick, CEO of Dow Jones, described the company’s plans during an investor day earlier this week. The focal point of the platform is a feature called WSJ Profile, which allows users to post what is essentially a digital resume and features social functions that could compete with LinkedIn. Continue reading News Corp. to Launch Social Network for Wall Street Journal

In a new twist to cord cutting, the trend in which consumers cancel their cable subscriptions in favor of Internet video, surveys indicate that hundreds of thousands of Americans canceled their home Internet service last year. As consumers leverage the growth of free Wi-Fi hot spots and fast new wireless networks via their smartphones and tablets, some are cutting their home Internet cord more so than their pay TV cord. Continue reading Cord Cutters Canceling Internet Service More Than Pay TV

Netflix is launching its much anticipated reboot of Fox comedy “Arrested Development” on Sunday. According to social analytics firm NetBase, the show has already generated more than 170,000 social mentions since April 26 (a month before its return), essentially tripling the early social buzz of Netflix series “House of Cards.” However, it’s worth noting that “Arrested Development” has the benefit of being a critically acclaimed show and cult favorite with a rabid fan base. Continue reading Netflix: Arrested Development Return Generates Social Buzz

Video tech company Unruly Media has released Vine metrics to coincide with the celebration of the mobile video app’s first 100 days. According to the research, five Vine videos are shared on Twitter every second and branded Vines are now four times more likely to be shared by users than branded online videos. Weekends are by far the most popular time to share Vines. To compile its report, Unruly Media collected data from more than 10 million Vines over a one-month period. Continue reading Twitter: Branded Vines Shared More Than Branded Videos

IBM Research now claims the world’s smallest movie with “A Boy and His Atom.” The 60-second movie — certified by the Guinness Book of World Records as the world’s smallest stop-motion film — shows the story of a boy comprised of individual atoms who befriends an atom and interacts with it while playing on a trampoline made of atoms. It illustrates how scientists at IBM’s Almaden Research Lab can precisely move and manipulate individual atoms. Continue reading IBM Releases Smallest Stop-Motion Film in Cinema History

Many were perplexed when Intel revealed it would launch a TV service. But the company, along with other giants such as Apple, Google and Microsoft have wrestled for years with how to become TV providers amidst a market ripe for disruption. And as the pay TV landscape continues to shift, with new emerging social and mobile opportunities, tech companies are well-positioned to step in and exploit. Continue reading Slumping PC Sales: Will TV Service be the Answer for Intel?

The National Digital Public Library has scheduled its official launch for April 18. Students, educators and researchers will have access to a wide variety of research tools, archives, museums and an extensive database of publications. All of these resources will be available for free. However, this is just the first stepping stone for the creators of the digital library. Continue reading National Digital Public Library Slated to Launch This Month

In a room at the back of the Cisco NAB booth (North Hall, A113), and in a few session presentations by UK VP of technology Simon Parnall, Cisco is showing its vision of the next generation of in-home audiovisual experiences. The company has prototyped a system that allows browsers to work among multiple tiled screens, seamlessly joined in any configuration, and built into walls in the home. Continue reading NAB 2013: Cisco Unveils Vision of its Second Screen 2.0

Here is an example of what is sure to make you think differently about broadband connections: an emerging field of LED broadband aims to turn light bulbs into data transmitters by manipulating the rate at which they flicker. German company Fraunhofer is researching these types of optical communications technologies and has discovered a lighting system that delivers up to 3 Gbps. Continue reading Fraunhofer Experiments with LED Broadband Possibilities

As an April Fool’s Day joke, Google posted information about a new service called Google Nose, which supposedly provides consumers with olfactory experiences through their computers. While it may have been a joke, it’s not that far from potential reality. In fact, last December IBM revealed that technologies in development related to human senses were on the cusp of reality and could one day soon reach widespread adoption. Continue reading Google Nose May Have Been a Joke, But the Tech is Not

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

In its latest version of the Android mobile operating system, Google installed a voice recognition system based on a neural network, or a computerized learning system that behaves like the human brain. The voice error rate on Android’s latest Jelly Bean is about 25 percent lower than previous versions of the software, making it far more comfortable for people to use voice commands on their devices. Continue reading Google Improves Voice Recognition with Neural Algorithms