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Marketing Exec Defends the Crucial Role of Social Media

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March 22, 2013

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

Online Buzz Has No Measurable Impact on Short-Term Sales

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March 21, 2013

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

Google Improves Voice Recognition with Neural Algorithms

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February 20, 2013

In its latest version of the Android mobile operating system, Google installed a voice recognition system based on a neural network, or a computerized learning system that behaves like the human brain. The voice error rate on Android’s latest Jelly Bean is about 25 percent lower than previous versions of the software, making it far more comfortable for people to use voice commands on their devices. Continue reading Google Improves Voice Recognition with Neural Algorithms

How Design Affects the Brain: What is Attractive and Why?

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February 20, 2013

Great design and attractive products please the human brain, according to brain scan studies revealing that the mere sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. That means human beings instinctively reach towards attractive things, even if they don’t fully understand why while they’re doing it. Continue reading How Design Affects the Brain: What is Attractive and Why?

Researchers: DNA Could Serve as Long-Term Storage Option

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January 28, 2013

Will DNA one day replace the hard drive? Researchers at the European Bioinformatics Institute continue to make strides in the field of DNA storage, using the biomolecule to successfully encode common computer files such as MP3s, text files and JPEGs on DNA. Recent successes suggest DNA may become a primary storage medium within the next few decades. Continue reading Researchers: DNA Could Serve as Long-Term Storage Option

Research Team Develops LCD Display That Fits on Contact Lens

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December 11, 2012
  • Researchers at the Ghent University Centre of Microsystems Technology in Belgium have developed a new contact lens that displays letters and symbols on its lens.
  • “Prior to this point, researchers have only been able to create a LED lens that displays a single pixel,” notes Digital Trends.
  • “However, the technology behind this new development offers the ability to display a large range of pixel sizes as well as a significant volume of pixels on a LCD display.”
  • “Normally, flexible displays using liquid crystal cells are not designed to be formed into a new shape, especially not a spherical one,” explains Professor Herbert De Smet, head researcher on the project. “By using new kinds of conductive polymers and integrating them into a smooth spherical cell, we were able to fabricate a new LCD-based contact lens display.“
  • Conceptually, the lens tech could be used to display scrolling text messages or emails sent to a smartphone, even GPS driving directions. The technology could also enable adaptive lenses that lighten or darken, similar to glasses that feature light-transitioning material.
  • Medical applications might include limiting light access after eye trauma or allowing more light to a damaged eye during the healing process following surgery.

Secret Google Lab Where the Future is Imagined and Robots Run Free

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November 15, 2011
  • A top-secret lab called Google X is tackling a list of 100 “shoot-for-the-stars” ideas, including an elevator to outer space, a refrigerator connected to the Internet that orders groceries as they run out, and robots that serve a variety of tasks.
  • A Google worker familiar with the project likened it to how the CIA is mysteriously run. “In interviews, a dozen people discussed the list; some work at the lab or elsewhere at Google, and some have been briefed on the project,” reports The New York Times. “But none would speak for attribution because Google is so secretive about the effort that many employees do not even know the lab exists.”
  • Most of the ideas are only conceptual at this point, but others may eventually see the light of day. One idea that may reach the public involves driverless cars. It would not only provide a new business for Google, but promote the company’s navigation or information technology for cars as well as location-based ads.
  • Additional ideas in development include ways of connecting objects to the Internet, such as a garden planter that could be watered remotely, a coffee pot set to brew from another location, or a light bulb that could communicate wirelessly with Android devices.

Study: 300 Percent Growth in Mobile App Downloads Expected for 2011

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November 14, 2011
  • Mobile analytics firm Flurry has released new estimates based on iOS and Android app-enabled devices.
  • According to the report, 25 billion apps will be downloaded in 2011, marking 300 percent growth from last year’s six billion.
  • Five billion Apple and Android apps are expected to be downloaded in December alone, based on the surge typically associated with mobile shopping and people on break looking for entertainment.
  • Revenue from the U.S. market will reach $2.5 billion, compared with 2010’s $1 billion.
  • The increase in app catalogs has helped the increase. iOS offers about 500,000 apps and Android is around 350,000.
  • ReadWriteWeb also points out that only 43 percent of U.S. consumers currently have smartphones, but the number is expected to reach 50 percent by Q3 2012, which will also fuel app downloads.

Viewing Trends: DVR and VOD on the Rise in U.S. Households

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November 9, 2011
  • Leichtman Research Group reports 44 percent of U.S. households with TVs have a DVR, up from 8 percent in 2005.
  • LRG also found that one-third of DVR households have more than one DVR, and 73 percent of digital cable subscribers have used VOD.
  • “On-demand TV viewing in the forms of DVR and VOD, as well as Netflix streaming, have significantly increased in terms of usage and popularity over the past few years,” said Bruce Leichtman. “Yet these on-demand TV platforms remain largely complementary to traditional TV services and viewing, with about 90 percent of all TV viewing in the U.S. still being via live TV.”
  • Additional LRG findings (on a scale of 1 to 10, with 10 being excellent): 80 percent of DVR owners rate the service 8 to 10, 62 percent of cable VOD users rate the service 8 to 10, 63 percent of Netflix subscribers rate the Watch Instantly feature 8 to 10, 20 percent of Netflix subscribers use Watch Instantly daily.

2012 Forecast: What Should We Expect of Streaming, Cable and TV?

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November 8, 2011
  • Television’s future remains murky as content providers and cable companies get ready for battle, and streaming services continue to gain momentum.
  • “But change is going to come, and amid news that Google is interested in entering the cable TV business and continued rumors that Apple will be releasing its own branded television set, we also have to wonder what’s going to happen with streaming services like Hulu and Netflix,” reports Digital Trends.
  • The article suggests it is the cable companies that have the most to worry about (those that control the last model). “Forget applications having a say in all this: The real war is going to be fought between cable networks and the content providers that want to move on to a new format.”
  • “Farther off, I think [YouTube] will challenge Hulu first. Netflix is more like a library. Google is a beast and you have to keep an eye on those guys,” TalkPoint CEO Nick Balletta says. “They have the muscle and cash to weather the storm.”
  • Balletta believes adoption of connected TVs will take root by late 2012, and before then we’ll see significant fragmentation before we can truly cut the cord.

Study Reveals One in Five Willing to Friend Strangers on Facebook

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November 4, 2011
  • In a study conducted by the University of British Columbia Vancouver, 102 bots controlled fake Facebook accounts to send friend requests at random, showing that one in five people were willing to accept requests from strangers.
  • “If that complete stranger had a mutual friend in common, the success rate went up to about 60 percent,” reports Ars Technica.
  • Once friends, the bots had access to a large amount of personal information: “…for people directly friended by the bots, availability of e-mail went from 2.4 percent (unfriended) to 71.8 (friended) and postal addresses from 0.9 percent to 19.0 percent.” The bots also gained information about the users’ friends.
  • The study raises interesting points regarding Facebook’s efforts to create privacy and control. “The site has been criticized for making it too hard to secure personal data, and be too liberal with its default policies,” suggest the article. “In response to these criticisms, it has made the privacy and security system easier to use and with more sensible defaults. But these controls are irrelevant if people are willing to add random bots, and hence give away access to their ‘friends-only’ private information.”

Pew Research Asks: Are Consumers Really Using Their Apps?

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November 4, 2011
  • The Pew Internet Research Center found that about one-third of adults (18+ with tablets and/or app-enabled phones) use 3 to 5 apps at least once a week.
  • The new study examines the percentage of consumers who use their downloaded apps on a regular basis and suggests there is a significant range of adoption varying amongst different age groups.
  • Pew discovered that only 17 percent of phone users and 7 percent of tablet owners indicate they choose not to use apps at all.
  • “The share of adult cell phone owners who have downloaded an app nearly doubled in the past two years,” reports Lost Remote, “rising from 22 percent in September 2009 to 38 percent in August 2011.”
  • The most popularly downloaded apps were those that provided updates on news, weather, sports or stocks; helped communication with friends/family; and enabled learning about something users found personally interesting.
  • “And 43 percent say they’re using apps to watch TV and movies, which is likely dominated by Netflix and Hulu,” indicates the article.

Viber Media: Prototypical Case Study for NoSQL and Cloud Computing

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November 2, 2011
  • Viber Media is a provider of iPhone and Android apps that enable free text and talk capabilities over 3G and Wi-Fi networks. GigaOM points out that the apps are “built upon a foundation of the MongoDB NoSQL database running atop the Amazon Web Services cloud.”
  • According to a MongoDB press release issued this week: “Viber enables users to talk and text for free with other Viber users without having to sign up, create a separate account, or log in. Once the app is launched, the user simply enters his or her cell number and is automatically part of the community.”
  • “MongoDB manages the intercommunity data exchange that enables users to call and text one another,” adds the press release. “Each time a Viber user connects a cell phone to the network, MongoDB receives call-related information.”
  • Viber’s 130 nodes handle a reported “11 million minutes of calls daily by Viber’s 18 million active users.” GigaOM suggests Viber can be viewed as the “prototypical case study for both NoSQL and cloud computing.”

Computing: Researchers Predict Faster-Than-Ever Transformation

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November 2, 2011
  • IBM researchers are developing SyNAPSE, a new generation chip that can learn from experience, create its own hypothesis and remember. In a simple exercise, it learned to play Pong badly at first, but was unbeatable weeks later.
  • “As chips such as the one from SyNAPSE become smarter and smaller, it will be possible to embed them in everyday objects,” reports Businessweek. “That portends a future in which the interaction between computer and user is far more natural and ubiquitous.”
  • As previously reported on ETCentric, Microsoft is working on Holodesk, a 3D user interface that allows one to interact with 3D objects using an Xbox Kinect and an optical transparent display.
  • Intel’s 2020 CPU hopes to communicate with algorithms and other machines as well as “understand what it means to be human.”
  • “Computing is undergoing the most remarkable transformation since the invention of the PC,” said Intel CEO Paul Otellini. “The innovation of the next decade is going to outstrip the innovation of the past three combined.”

Forty-One Percent of Enterprises Block Access for Employee-Owned Macs

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October 28, 2011
  • Ars Technica reports: “Forty-one percent of enterprises do not allow employee-owned Macs access to any company resources, even Web-based e-mail, according to the results of a new Forrester survey of IT executives at North American and European companies.”
  • Some companies will offer a stipend to employees to buy Macs if they prefer, but the enterprise seems to stay away because of higher prices and ingrained IT Microsoft traditions.
  • Forrester suggests that productivity is linked with the freedom to choose personal computers. Many employees prefer the “uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds,” according to Forrester analyst David Johnson.
  • Problems arise with the need for Mac-specific management software and file sharing, but Johnson points out tech departments that stand in the way “will eventually get run over.”

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