How Design Affects the Brain: What is Attractive and Why?
February 20, 2013
Great design and attractive products please the human brain, according to brain scan studies revealing that the mere sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. That means human beings instinctively reach towards attractive things, even if they don’t fully understand why while they’re doing it. Continue reading How Design Affects the Brain: What is Attractive and Why?