American consumers set a new online shopping record for Black Friday, spending $9.8 billion on November 24, a record for the famous sales day and a 5.7 percent increase over 2022, according to Adobe Analytics. Thanksgiving Day online sales were also strong, rising 5.5 percent to $5.6 billion, per Adobe, which predicts that Cyber Monday numbers will blow past both those days, projecting U.S. consumer spending of between $12 billion and $12.4 billion for another new record. A notable trend during the holiday shopping weekend was increased reliance on “buy now, pay later” deals. Continue reading Black Friday Sets Sales and Mobile Shopping Records in U.S.

Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms

Swedish fintech company Klarna, whose online payments platform claims to work with 500,000 merchants worldwide, is debuting an AI-powered shopping lens. As with in-app lens tools from Google and Amazon, the Klarna lens lets shoppers snap pictures of items or styles then use its app to find out where to buy using a “search and compare” filter. Klarna claims its camera feature can visually identify over 10 million items and match them with more than 50 million store offers. “Klarna uses AI to translate the image into a search term,” turning it into “a shoppable item,” the company explains. Continue reading Klarna AI Image Search Takes Aim at the E-Commerce Space

“Robots are great specialists, but poor generalists,” according to Google DeepMind, which says models are typically trained for individual tasks, and changing a single variable can mean starting again from scratch. Now the London-based Alphabet subsidiary thinks it’s come up with a way to combine knowledge across robotics for a general purpose machine helper. In conjunction with 33 academic labs, Google DeepMind has pooled data from 22 different robot types to create the Open X-Embodiment dataset. Simultaneously, the group releases the RT-1-X robotics transformer (RT) model derived from RT-1. Continue reading DeepMind and Academics Advance General Purpose Robots

Walmart has doubled the size of its Marketplace platform in the past 18 months, with about 100,000 active sellers. Now, the company — which receives seller applications at the rate of about 20,000 per month, about 10 percent of which get approved — feels it is within striking distance of Amazon. Some say Walmart has been emulating the moves of the Seattle-based e-retail giant, including now adding sponsored video ad units in time for the holiday shopping season. The Walmart+ online brand has been emphasizing convenience, membership, free delivery and even a Paramount+ Essential plan, similar to Amazon’s approach of offering Prime Video. Continue reading Walmart Extends E-Commerce Push, Adds Sponsored Videos

Amazon has developed a new virtual fan experience that includes shopping and interactive tours to tie-in with popular Prime Video series and films. The first such immersive experience is designed for fans of the Prime Video series “Gen V,” and includes a virtual tour of the show’s fictional Godolkin University, which trains aspiring superheroes, complete with a campus store brimming with actual merchandise that fans can purchase from Amazon. The programming extensions aim to offer “culturally rich environments for customers to discover, learn, experience, and consume more of their favorite stories” while shopping. Continue reading Amazon Launches Immersive Online Shopping on Prime Video

Walmart is putting generative AI in the hands of roughly 50,000 non-store U.S. employees who will have access to My Assistant, an LLM trained on information. From speeding the drafting process to serving as a creative partner and summarizing documents, “My Assistant has the potential to change how our associates work and solve problems,” Walmart said, emphasizing the launch goes beyond productivity gains. “We believe the key to unlocking transformation lies in the creativity and innovation of our associates. Ideally, this technology will free them from monotonous, repetitive tasks, allowing more time and focus for improving the customer/member experience.”  Continue reading Walmart Is ‘Empowering’ 50,000 U.S. Associates with GenAI

The Federal Communications Commission has issued a formal Notice of Proposed Rulemaking (NPRM) for the U.S. Cyber Trust Mark labeling program for smart devices announced in July with the Biden administration. The voluntary program to provide certification for baseline cybersecurity standards is designed to help consumers make informed purchase decisions regarding Internet of Things (IoT) products. The FCC, which proposes to own the new Cyber Trust trademark and administer it in conjunction with third parties, is now officially soliciting comments from industries and the public on the scope of the proposed program. Continue reading FCC Advances ‘U.S. Cyber Trust Mark’ to Foster IoT Security

Salesforce suggests “the retail industry is again on the precipice of major disruption” based on consumer adoption of artificial intelligence, which is being used to change shopping habits and inform purchases through things like personalization, browsing suggestions and recommendations based on past habits and visualizations. Other popular use cases include AI-generated marketing assets and customer service agents. Based on a study conducted in May and June of this year involving 2,400 shoppers and 1,125 retail decision makers, Salesforce notes that one in six shoppers, or 17 percent, have already used generative AI for “purchase inspiration.” Continue reading Salesforce: 17 Percent of Shoppers Have Used Generative AI

Amazon says it achieved its “fastest Prime speeds ever” for deliveries across the 60 largest U.S. metro areas in Q2, when more than half its member orders arrived “the same or next day.” The benchmark announcement precedes this week’s earnings statement and was couched as fulfillment and transportation investments that have paid off. Amazon says it will in two years double the number of same-day delivery sites. So far in 2023 it has “delivered more than 1.8 billion units to U.S. Prime members the same or next day,” almost four times the shipments delivered at that rate during the same period in in 2019. Continue reading Amazon Boosts Efforts to Ship its Prime Deliveries in One Day

TikTok is testing an in-app shopping feature in the UK called Trendy Beat. The products offered for sale are primarily things that have appeared in trending videos, like tools to remove pet hair from clothing or ear wax extractors. The items are shipped from China by Seitu, a Singapore-based subsidiary of TikTok parent ByteDance, according to recent reports. Trendy Beat offers a range of items manufactured and promoted by TikTok for which ByteDance keeps all proceeds. Its preexisting e-commerce pipeline, TikTok Shop, allows third-party vendors to sell merchandise in exchange for a commission to ByteDance. Continue reading Trendy Beat: TikTok Testing White Label In-App Online Store

Apple is reportedly planning at least 15 new retail stores in the Asia-Pacific market, as well as five more outlets in Europe and the Middle East, and four additional locations in North America. Initial reports indicate the expansion is expected to run through 2027 and will also include refurbishing or relocating existing stores in the U.S., Europe and Asia. Overall, the company is exploring 53 new, remodeled or relocated stores over the next four years. Revitalization of the 22-year-old retail operation arrives in the wake of Apple contending with the COVID-19 pandemic downturn and labor unrest at some of its locations. Continue reading Apple Is Planning Expansion and Updates to Retail Presence

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

Roku introduced new ad products this week at the IAB NewFronts, touting opportunities to advertise on Roku’s home screen and within original content. That also includes its screensaver — dubbed Roku City — which McDonald’s is taking over for a summer promo. Roku also said it will be using contextual AI to automatically insert ads at appropriate moments in Roku Channel programming. In a twist on programmatic, Roku will train artificial intelligence on its advertisers’ marketing campaigns and messaging goals then have it scour the library for “iconic plot moments” that offer a good fit, inserting ads in real time. Continue reading Roku Rolls Out New Ad Products and Contextual AI Insertions