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Debra KaufmanJuly 8, 2016
San Francisco-based Pinterest plans to unveil an image-discovery app aimed at jumpstarting a new kind of consumer shopping. The user points his smartphone camera at anything, taps dots over the object for recommendations of similar items, and the app searches 75 billion images for a visual match. Currently, Pinterest, valued at $11 billion, makes its revenue from advertising. With the image-discovery app, Pinterest could transform the company by encouraging consumers to embrace mobile shopping. Continue reading Pinterest Develops Image-Discovery App for Mobile Shopping
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Debra KaufmanJuly 6, 2016
Amazon unveiled two new Android smartphones for its Prime members, the BLU Products R1 HD and 4th generation Lenovo Moto G. Both phones, dubbed Prime Exclusives, are subsidized by Amazon ads: the R1 HD starts at $50 unlocked, $100 and up without the discount; the Moto G starts at $150 unlocked, $200 and up without the discount. With the discount, the Prime Exclusive phones include Amazon apps, services and ads, the latter appearing on the lock screen. The user has to forego the discount to get rid of the ads. Continue reading Amazon Debuts Budget Phones Loaded with Apps and Widgets
Amazon announced that its voice-controlled digital assistant Alexa will have the ability to order “tens of millions” of products. “Alexa — which is built into Amazon’s Wi-Fi-connected Echo and Tap speakers and its Fire TV set-top box — won’t be able to place an order for everything in Amazon’s online store and shopping apps,” reports The Wall Street Journal, but “will have access to all of the products in Amazon’s Prime shipping program.” The company is “adding more products every day into that Prime product wheelhouse,” said an Amazon spokeswoman. “We really want to see how customers are using it and get their feedback on how it can be improved. We’ll continue to figure out expansion as time goes on.” Continue reading Consumers Can Talk with Alexa to Order Products on Amazon
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Debra KaufmanJuly 1, 2016
In the next few months, Pinterest will unveil a way to use the smartphone as a visual search tool. The user goes to search, taps the visual search button, points the camera and Pinterest will “recognize” objects in the camera’s view. The user can then tap any recognized object to get a recommendation for similar ones, and resize the image box to refine the search. Pinterest has always placed a major focus on visual search, and the most recent update now connects that visual search with e-commerce. Continue reading Pinterest Unveils Visual Search Tools to Enable E-Commerce
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ETCentricJune 30, 2016
According to a new Accenture report, 23 percent of consumers claim their financial data has been breached at least once in the past two years. Interestingly, most remain willing to share their data if it means better service. “About 63 percent of respondents are willing to give their bank direct access to personal information,” reports HousingWire. The National Association of Federal Credit Unions recently called on Congress to combat hacking with legislation that would create stricter standards for retail businesses. Accenture surveyed 4,013 bank customers in North America — 70 percent in the U.S. and 30 percent in Canada. Continue reading Consumers Report Financial Data Breaches, Still Trust Banks
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Phil LelyveldJune 22, 2016
Sony dominates U.S. patent filings related to virtual reality, followed by IBM, Samsung, Microsoft and Canon. Magic Leap and Reveo are the leading startups when it comes to published patents related to VR. Microsoft, Sony and Qualcomm have the most published patents related to augmented reality, although they do not necessarily lead in the number of AR inventions. Osterout Group and Magic Leap are the clear leaders in published AR patents. All the companies on these lists have far fewer inventions than patents because multiple patents may be included in a single invention. Continue reading Patents, Investments Point to Significant Future for VR and AR
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Debra KaufmanJune 17, 2016
Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers
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Rob ScottJune 17, 2016
The Recording Academy has announced new amendments to the Grammy Awards process. Among the changes, previously ineligible streaming-only releases will now be considered for recognition. Albums and singles previously had to be available for purchase, but the latest rule changes allow for streaming releases to be nominated. According to the press release, “Works must be released via general distribution, defined as the nationwide release of a recording via brick and mortar, third-party online retailers,and/or applicable digital streaming services.” Continue reading Streaming-Only Recordings Now Eligible for Grammy Awards
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ETCentricJune 13, 2016
In its annual ranking of companies based on revenue, the latest Fortune 500 lists Apple third on the list, followed by Walmart and Exxon Mobil. With $233 billion in revenue, Apple is the top tech company on the Fortune 500. “Apple jumped two slots from last year, and it was also the most profitable company, with $53 billion in profits in 2015,” reports Business Insider. Amazon is listed as number 18, with $107 billion in sales, while Verizon is ranked 13th, HP 20th, Microsoft 25th, IBM 31st and Alphabet 36th. Meanwhile, Facebook jumped 85 spots to number 157, and Netflix moved from 474 to number 379. Continue reading Fortune 500 Lists Apple as the Highest Tech Company in Sales
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Rob ScottJune 10, 2016
According to an annual survey of online shoppers conducted by UPS and comScore (now in its fifth year), consumers indicate for the first time that they made more purchases via the Web than in physical stores. Shoppers say they made 51 percent of purchases online this year, compared to 48 percent last year and 47 percent in 2014. Respondents also indicated an increase in mobile shopping; 44 percent of smartphone users used their device for purchases, compared to 41 percent the previous year. As a result, some department stores are experiencing sales slumps. Continue reading Survey Shows Growth in Online Shopping, Impacting Retailers
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Debra KaufmanJune 6, 2016
Later this month in Denver and Phoenix, Walmart will launch a pilot project, in partnership with Uber and Lyft, to deliver groceries to homes. Other companies that have competed in this area include Instacart, DoorDash, the U.S. Postal Service, Uber and Amazon, all of which vie to establish accounts with retailers and restaurants. Walmart is also testing a delivery service with its warehouse company Sam’s Club in Miami, using startup Deliv, which also handles same-day deliveries for Kohl’s, Macy’s and others. Continue reading Walmart Evolving its Supply Chain with Uber, Lyft and Drones
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Debra KaufmanMay 26, 2016
At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem
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Debra KaufmanMay 23, 2016
On the 15th anniversary of the first Apple retail store, the company unveiled a new design for its 477 physical outlets. In the face of a slump in sales, the redesigned stores are one more way to bring in customers, existing and new, to buy products and bask in the Apple lifestyle. The first to open is in San Francisco’s Union Square. The two-story building features 42-foot-tall glass doors that expose the interior to the street, special displays on photography, music and more room to wander and play with Apple products. Continue reading Apple Redesigns Retail Stores, Opens San Francisco Flagship
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Debra KaufmanMay 17, 2016
The move to new technology has thrown a monkey wrench in a roughly $70 billion TV advertising industry that has endured without much change for decades. Since then, television and advertising executives have been trying to determine what the future will look like among a range of competing and confusing scenarios and how to monetize it. That all comes to bear as we approach this season’s upfronts, and some sources are predicting, perhaps counter-intuitively, that ad rates will spike this year for the first time in awhile. Continue reading Advertising Spend at This Year’s Upfronts Predicted to Spike
Amazon is taking on Google with the launch of its Video Direct ad-supported video service, which allows anyone to upload original or licensed video content, similar to the YouTube model. Amazon account holders will have the options of offering their content for free, to rent or own, via a subscription channel, or exclusively to Amazon Prime members. The move is another step in Amazon’s push into media as the company continues to invest in original programming and exclusive deals with the likes of HBO and Epix, while introducing a month-by-month subscription option to compete with Netflix. Continue reading Amazon Ramps Up its Google Rivalry with New Video Service