After months of anticipation, Jet.com, the online marketplace that hopes to challenge Amazon and eBay, has opened to the public. The members-only site offers tremendous discounts to its customers, under-cutting both retail and Amazon prices. Since a trial run began in March, however, the company has seen nothing but red ink. But the clamor hasn’t died down, and more investors are eager to add more capital to the Hoboken, New Jersey-based company, and its valuation climbs even as its revenues dip below the black line. Continue reading Online Marketplace Jet.com, Valued at $300M, Opens to Public

Facebook has taken a leap into commerce by building out shops within Facebook Pages, allowing businesses with a Facebook Page a chance to sell directly to consumers. Although the new move into commerce is in its testing phase, some shops already sport a “buy” button, which keeps the consumer on the page from product browsing to purchase. The “buy” button was introduced last year, but Facebook’s new aim is to make the shopping experience more robust and integrated. Facebook currently does not take a percentage of sales. Continue reading Facebook Steps Into Commerce, Building Shops Within Pages

Amazon reports that Prime Day sales exceeded those on Black Friday 2014, the biggest Black Friday to date. Although many consumers mocked Prime Day online and in tweets, the sales event succeeded at drawing in more new members to the Amazon Prime subscription service that day than any other day in Amazon history, prompting Amazon to declare Prime Day an annual event. Walmart, which held its own online sales event to compete with Amazon, also declared a day of record-breaking online traffic and sales. Continue reading Amazon Declares Prime Day Success in Sales, New Members

India-based InMobi launched a new advertising technology this week called Miip (pronounced Meep), which features an animated monkey that follows users through apps and provides useful suggestions for products. The recommendations typically involve items that users may be interested in purchasing, and are suggested through a text bubble. Over time, InMobi hopes that users will become more inclined to click on a pop-up or even provide feedback if the monkey makes useful suggestions. Continue reading InMobi Launches Miip, a New Interactive Advertising Technology

A group of authors, their representatives and booksellers have banded together to ask the U.S. Department of Justice to investigate Amazon for antitrust violations. The move by authors and booksellers comes on the heels of an ugly contract dispute, during which Amazon made it difficult to buy books from publisher Hachette. Five years ago, Amazon secretly asked regulators to examine the practices of leading publishers, a move that ultimately gave the e-commerce company more influence. Continue reading Authors and Booksellers Accuse Amazon of Antitrust Violations

Target recently joined forces with Local Projects, the New York design studio that worked on the interactive installations of the 9/11 Museum, to build a new retail space and test lab in San Francisco that leverages interactive storytelling to help illustrate how smart products work. Open House is arranged as a 3,500-square-foot model home filled with the latest Internet-connected gadgets, from Drop’s smart thermometers and scales in the kitchen to Withings’ wireless blood pressure monitors and Sonos speakers in the bedroom. Continue reading Target Display Educates Shoppers About the Connected Home

MasterCard plans to test a new program this fall that will experiment with using facial scans to approve online purchases. Consumers will photograph themselves with their smartphones at checkout, an approach MasterCard believes will be easier than remembering passwords. The company also believes it will help combat fraud. While SecureCode was used in 3 billion transactions last year, passwords can still be forgotten, intercepted or stolen. As a result, a number of companies have been turning to biometrics as a solution. Continue reading MasterCard to Test Using Facial Scans for Purchase Approvals

A federal appeals court has upheld an earlier ruling that determined Apple conspired with publishers to raise digital book prices. The U.S. Court of Appeals for the Second Circuit voted 2-to-1 in agreement of Judge Denise Cote’s 2013 decision when the case originally played out in the U.S. District Court in Manhattan. Apple and five publishers had been accused by the Justice Department of conspiring to increase prices above Amazon’s standard for new e-books through an ‘agency pricing’ model. The publishers settled prior to the trial, but Apple opted to fight the accusation. Continue reading Appeals Court Agrees That Apple Conspired on E-Book Pricing

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

In shipping news, retailers and tech companies continue to compete for consumers’ attention by offering fast and affordable delivery options. While Amazon, Google and others continue their plans for drone delivery — and companies continue to experiment with one- and two-hour delivery in major cities — recent news has surfaced that Apple is teaming with Postmates to offer same-day delivery of Apple Store items, Walmart is developing a new three-day shipping service, and Amazon is introducing free shipping on thousands of smaller goods. Continue reading Free Shipping and Speedy Delivery a New Focus for Companies

Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads

San Francisco-based social bookmarking site Pinterest announced yesterday that it plans to introduce e-commerce to its platform with “Buyable Pins,” which could go a long way to justify the company’s $11 billion valuation. Pinterest, popular with users for discovering and sharing real world things through a digital scrapbook approach featuring “pinned” items, will allow interested sellers to add “buy” buttons to items they post. The product’s early retail partners include Cole Haan, Ethan Allen, Macy’s, Kate Spade and others. Continue reading Pinterest Adds E-Commerce to Discovery with New Buy Button

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Another Amazon Prime competitor has entered the mix. San Jose-based eBay is experimenting with a program that offers its customers free, fast shipping and returns for about $20 per year. The e-commerce company does not control shipping, so it has to work with sellers that agree to send items the same day they are ordered. In return, eBay gives those sellers discounts on selling fees and subsidies to help with the cost of shipping. The shipping program, eBay+, is only available in Germany for now. Continue reading E-Commerce Giant eBay Starts Shipping Program in Germany