Google’s paid search ads will soon help make online purchases even easier. According to Omid Kordestani, chief business officer at Google, the company is getting ready to introduce a “buy button” to accompany products featured in its shopping ads. “There’s going to be a buy button. It’s going to be imminent,” he said at the recent Code Conference. The buttons are expected to initially appear exclusively on mobile searches alongside the platform’s paid search ads. They are not expected to appear with the nonsponsored results of “organic” Google searches. Continue reading Google Confirms it Will Include Buy Buttons in Paid Search Ads

San Francisco-based social bookmarking site Pinterest announced yesterday that it plans to introduce e-commerce to its platform with “Buyable Pins,” which could go a long way to justify the company’s $11 billion valuation. Pinterest, popular with users for discovering and sharing real world things through a digital scrapbook approach featuring “pinned” items, will allow interested sellers to add “buy” buttons to items they post. The product’s early retail partners include Cole Haan, Ethan Allen, Macy’s, Kate Spade and others. Continue reading Pinterest Adds E-Commerce to Discovery with New Buy Button

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Another Amazon Prime competitor has entered the mix. San Jose-based eBay is experimenting with a program that offers its customers free, fast shipping and returns for about $20 per year. The e-commerce company does not control shipping, so it has to work with sellers that agree to send items the same day they are ordered. In return, eBay gives those sellers discounts on selling fees and subsidies to help with the cost of shipping. The shipping program, eBay+, is only available in Germany for now. Continue reading E-Commerce Giant eBay Starts Shipping Program in Germany

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Walmart plans to launch a new loyalty program that will offer online customers unlimited free shipping for $50 per year. The program is half the cost of Amazon Prime, but does not include some of Prime’s popular perks such as streaming movies and TV shows, photo storage, and e-books. Walmart’s new service is part of a larger competition between retailers and e-commerce marketplaces for loyal customers. Walmart did not specify which markets will be part of the initial launch. Continue reading Walmart to Test New Shipping Service Similar to Amazon Prime

As Internet browsing via mobile devices continues to become the norm, tech companies are scrambling to add new functionality to the scaled-down mobile versions of their sites. In the coming weeks, Google plans to introduce buy buttons to its mobile search-result pages. The buttons will direct users to other Google product pages where purchases can be made (products will be sold by retailers). The move is seen by many as an effort by Google to create an online marketplace to take on leaders such as Amazon and eBay. Continue reading Google Buy Buttons Could Offer Alternative to Amazon and eBay

Ron Johnson, a former retail exec with Apple and J.C. Penney, has launched a Web-only startup to offer a new twist on online retail. Menlo Park-based Enjoy Technology will begin offering high-end consumer electronics in select locations today via its website, GoEnjoy.com. The site will sell smartphones, laptops, tablets, drones, and more — in addition to offering free delivery and in-home setup service. Johnson expects that the in-home service will give Enjoy an advantage over established rivals such as Amazon and eBay. Continue reading GoEnjoy.com: Startup Brings a Personal Touch to Online Retail

Beginning next quarter, JetBlue passengers on select aircraft will be able to stream movies, TV shows and music on seat-back display screens and personal devices through their Amazon Prime accounts at no additional charge. According to JetBlue, passengers who are not Prime members will have the option of registering inflight for a 30-day free trial to watch videos immediately. Passengers will also be able to rent or purchase content. The new service will be transmitted via JetBlue’s Fly-Fi inflight broadband. Continue reading JetBlue to Offer More Inflight Entertainment via Amazon Prime

Audi will soon begin testing a new service in Germany that will allow consumers to order Amazon goods and have them delivered to the trunk of their cars through DHL’s messenger service. For the service to work, messengers will need to track a customer’s vehicle via GPS and have access to the trunk using a temporary authorization pass. This new model offers a solution to a common issue that arises with most delivery services — attempting to make home deliveries when there is no one present. Continue reading Audi Teams with Amazon and DHL for Point of Trunk Delivery

Jet, the e-commerce startup that plans to compete with Amazon on price rather than delivery time, recently made a beta version of its site available to the first 10,000 customers of the nearly 360,000 it has reportedly signed on for early access. Where other e-commerce companies are aiming to make online shopping more convenient through means of expedited shipments, Jet hopes to help customers save hundreds per year by offering lower prices on all its goods. Continue reading Jet Has Ambitious Plan to Take on Amazon with Lower Prices

Amazon recently filed another request with the Federal Aviation Administration in which it advocated for a change in the regulations that are preventing the company from launching its drone-based delivery system called Prime Air. In its most recent proposal, Amazon claims to have addressed some of the safety concerns the FAA has had with drones for commercial usage. Among those claims, Amazon said its drones would rely on sensors and computers to safely travel on their designated routes. Continue reading Amazon Assures FAA That Prime Air Drones Safe for Deliveries

Amazon launched its hotel-booking service this week, Amazon Destinations, that will initially feature about 150 hotels, inns and B&Bs located in the Northeast, Southern California and Pacific Northwest. While the listings include a few branded hotels, the focus will remain on smaller, independent properties and operators for now. The company began hotel bookings in 2012, primarily offering discounts to address excess inventory. The new service will allow owners more flexibility regarding rates beyond package deals and discounts. Continue reading Amazon Destinations Looks to Compete in Online Travel Market

Apple Watch may have surpassed global pre-orders of 2.3 million units last week, according to unofficial figures from KGI Securities analyst Ming-Chi Kuo. The most popular model is the Apple Watch Sport says Kuo, who has an impressive record of predicting sales of Apple devices. If the figures are accurate, they almost double the 1.25-1.5 million in sales projected for the first weekend. Meanwhile, Apple is introducing workshops called ‘Apple Watch Basics’ at its Apple Store locations to show consumers how to use the new wearable. Continue reading Initial Projections Suggest Apple Watch is Beating Expectations