According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

Microsoft is introducing a company-funded incubator program in China for outside developers to build projects based on its popular Kinect technology, hoping to fuel innovation beyond gaming and into industries like healthcare and retail. Last year in Seattle, Microsoft gave select startups $20,000 each to create software, of which it requires no ownership stakes or intellectual property rights and has no veto power. Continue reading Microsoft Pays Startups to Create Software Using Kinect

Google’s purchase this month of Channel Intelligence, a data management platform for retailer inventory, suggests that Google has plans to become the dominant player in global e-commerce. In the U.S. alone, that market is already worth $186 billion. The $125 million deal will not only impact Google’s ad business, but underscores the company’s strategy to work its way into the retail market, starting with e-commerce websites. Continue reading Google Takes Next Step to Dominate Retail with Acquisition

Back in 1990, Walmart suprassed Kmart in sales. In 1992, it passed up Sears. By 2011, it had higher worldwide sales than the combined total sales of the next six biggest retailers: Kroger, Target, Walgreens, Costco, Home Depot and CVS. That same year, Amazon was 15^th on the list of top retailers. This year, it’ll likely end up in the 7^th spot, just a few billion behind Target. But is Google stealing online retail from Amazon? Continue reading Amazon Growing, But Will Need to Fend Off Google in Retail

According to 9to5Google, an “extremely reliable source” has confirmed that Google plans to build standalone retail stores in the U.S., with major metropolitan area flagship outlets opening in time for the holidays by the end of this year. The goal is to get new Google Nexus, Chrome and other upcoming products into the hands of customers, similar to the approach taken by competitors Apple and Microsoft. Continue reading Will Google Look to Compete with its Own Retail Stores?

Best Buy announced it will institute a new policy change starting on March 3 that the company says will kill “showrooming” in its stores for good. The change is a permanent version of the temporary price-matching initiative Best Buy announced during the 2012 holiday rush. Whenever a customer asks for it, the retailer plans to match prices offered by local retail stores and major online competitors. Continue reading Best Buy Hopes Low Price Guarantee Will End Showrooming

Apple CEO Tim Cook gave the keynote address at the Goldman Sachs Technology and Internet conference on Tuesday and indicated that the Apple ecosystem is still growing. He explained that Apple has now paid out $8 billion to developers, up $1 billion from earlier this year. Cook also discussed the company’s continued focus on retail, competition in the smartphone sector, the need for tablets of varied sizes and the importance of software and services. Continue reading Tim Cook on Expansion of Retail and the Apple Ecosystem

Jim Silver, editor in chief of timetoplaymag.com, estimates that more than 90 percent of the “so-called app toys that were trotted out last year sold poorly,” reports the Wall Street Journal. But toy companies are still trying to make it work, begging the question: “why have a hybrid, combining some aspect of a tablet with an actual physical toy or game, when a tablet alone will do?” Continue reading Sales of Physical Toys Impacted by Rise of Tablets and Apps

Ten years from now, how different will the retail experience be? Fast Company takes a look at “the recent history of how we purchase and consume air travel” as a potential model for the future. While customers used to be able to buy all-in-one sort of deals, the airline industry is now “pressured by skyrocketing fuel prices and roiling global competition,” leading to added fees and decreased services. Continue reading Is the Airline Industry a Model for the Future of Retail?

Netscape creator Marc Andreessen, who has invested in successful ventures such as Pinterest and Foursquare, recently discussed his views on the future of commerce. The tech investor believes traditional retail stores will die off, while e-commerce stores will be the only way people shop in the future. He expects a big shift in the next three to four years, a different view from those who suggest innovation in e-commerce is slowing. Continue reading Netscape Founder Predicts the Death of Traditional Retail

The U.S. Patent & Trademark Office granted Amazon a broad patent that covers a “secondary market for digital objects,” according to The Hollywood Reporter. “According to the text of the patent, which Amazon first applied for in May 2009, digital objects not only include e-books, but also ‘audio, video, computer applications, etc.’ that are purchased from an original vendor.” Will a new market for used digital content have legal implications? Continue reading Legal: Amazon Granted Patent Regarding Used Digital Content

Amazon will release its own virtual currency, Amazon Coins, in May. Each coin will be worth a penny and will allow Kindle Fire customers to purchase apps, games and in-game items. Amazon will maintain its 30 percent revenue draw on all purchases made with Amazon Coins. While Amazon plans a small initial launch, some speculate customers could one day use Amazon Coins to purchase e-books, digital music and other products. Continue reading Will Amazon Virtual Currency Reach Beyond Apps and Games?

Entrepreneur Yoarv Lorch’s newest enterprise hopes to disrupt what he views as an antiquated system of book sales. Total Boox offers book payments by the page, rather than paying for the entire book up front. Lorch argues people often purchase a book on a whim and then realize they do not like it after a few pages. When books had to deal with publishing and distribution costs the advanced payment method made sense, but may not in the world of e-books. Continue reading Total Boox Offers New Pay-As-You-Go E-Book Reading Service

Amazon has begun to shift from directly selling products to customers due to its success with third party sales. The practice of fulfilling third party sales will continue to grow, and could become the entirety of Amazon’s business plan eventually. Third party sales now account for 39 percent of Amazon’s sales, and massive distribution centers show Amazon’s continued transition. Continue reading Will Amazon Make Complete Transition to Third Party Sales?

Marc Freed-Finnegan and Jonathan Wall left the Google Wallet team in 2012 to launch their own startup. Many thought the two would develop a rival mobile wallet, but the duo’s new venture is heading in a different direction. Called Index, the startup “is essentially offering to turn every store into the same sleek, technology-driven experience of an Apple store, where you get that one-two punch of efficient, yet tailored service,” explains Wired. Continue reading Index: Startup Aims to Personalize Your Shopping Experience