More Americans are opening small online businesses, and many of them are subscribing to Shopify for tools to build their websites, accept online payments and ship and track orders. This boom is fueling Shopify’s growth, but analysts say two factors could slow it down: fewer e-commerce businesses as the pandemic dies down and the failure of many of the nascent small businesses that are subscribers. Meanwhile, Amazon has acquired Shopify rival Selz, an Australia-based company that supports small- and medium-sized e-commerce businesses. Continue reading More First-Time Entrepreneurs Launching Online Businesses

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

CES 2021 concluded last week in the wake of a challenging year marked by political unrest, social upheaval and a global pandemic that continues to impact our personal and professional lives. And much like all that we’re juggling in our current COVID world, the all-digital format of this year’s CES presented a number of unique challenges, most notably how to determine which products and services are most relevant to an M&E audience without the benefit of interacting up close in person. We’re still working our way through information from nearly 2,000 companies and will continue to report our findings on ETCentric. In the coming weeks, ETC will also publish a comprehensive overview of the show with a focus on four dynamic themes, rather than trends: Adaptation, Change, Snapback and Opportunity. In the meanwhile, we provide this snapshot of some of the key products, technologies, trends and announcements. Continue reading CES: Snapshot of All-Digital Show’s Announcements, Trends

In 2020, the year of the COVID-19 pandemic, e-commerce went mainstream, with Amazon and Walmart earning top spots as retail’s biggest successes. According to GroupM, e-commerce will grow by “low-double-digit percentages through the next six years,” even after social distancing rules abate. In addition, new services are being offered. Amazon opened its first Fresh grocery store with smart shopping carts and introduced prescription delivery and a hand-scanning payment option. Walmart introduced Walmart+, its membership program and partnered with Shopify and TikTok. Continue reading E-Commerce Takes Center Stage as Top Retail Trend in 2020

Google is now facing a third antitrust suit. Two months after the Justice Department, joined by 46 state attorneys general, filed suits charging anticompetitive behavior, and only one day after 10 other state attorneys general accused the company of using its dominance to control advertising and overcharge publishers, another suit has landed. This suit, made up of a bipartisan group of 30 AGs, accuses the Big Tech giant of illegally manipulating search results to push competitors out of the way. Continue reading State Attorneys General File Another Lawsuit Against Google

Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming

This year’s Black Friday was a marked contrast to those of previous years, due to the rise in COVID-19 cases and guidelines from the Centers for Disease Control and Prevention to avoid crowds. Brick-and-mortar stores were the losers, with Morgan Stanley analysts estimating a 20 percent drop in sales compared to last year. Instead, according to Adobe Analytics, shoppers spent $9 billion online on Friday, capturing a 21.6 percent increase from the previous year, and the second biggest number ever for online sellers. Meanwhile, consumers shelled out $10.8 billion on Cyber Monday for a new single-day sales record. Continue reading Major Surge in Online Sales for Black Friday, Cyber Monday

After Facebook’s “conversion lift” tool overestimated the effectiveness of advertising campaigns, impacting marketers total spend, the company is offering millions of dollars in credit. The error was undetected for a year beginning August 2019. Some of the advertisers said their confidence in Facebook’s metrics is now shaken, especially at a time of cutting costs and concern over ad spending. Small businesses are also seeing their accounts blocked without explanation and no recourse due to Facebook’s increased reliance on AI and automated filters. Continue reading Facebook Tech Problems Impact Ad Campaigns, Businesses

Amazon is on track to become the world’s largest private employer within two years. The company has added 427,300 more employees between January and October this year, for a total workforce of 1.2+ million around the world. Two years ago, its workforce was less than 650,000 people. The National Retail Federation reported that sales at Amazon, the top e-commerce player, will grow by as much as 30 percent compared with last year’s holiday season. The company has earmarked $500 million for employee holiday bonuses. Continue reading Amazon to Surpass Walmart as Top Global Private Employer

On China’s Singles Day, Alibaba Group reported it earned a record $75.1 billion this year, in part by extending the buying window to eleven days. This year, however, Alibaba, founded by Jack Ma, is under increasing pressure from regulators who suspended the dual IPOs of Alibaba’s Ant Group. Since then, according to Refinitiv data, the company’s shares on the New York market have dropped 16 percent, erasing $137 billion from its market value. Alibaba and JD.com said the U.S. was the top seller of goods to China. Continue reading Alibaba, JD.com Set Record Earnings for China’s Singles Day

After months of anticipation, the European Union, led by competition chief Margrethe Vestager, is finally filing antitrust charges against Amazon, with the belief it has enough hard evidence to charge the Big Tech company. The EU claims that Amazon used data to build copycat products that undermines independent businesses, especially in France and Germany. EU regulators also have an ongoing investigation into Amazon’s alleged practice of favorable treatment for its “Buy Box” and “Prime Label” features. Continue reading European Commission Files Antitrust Charges Against Amazon

Amazon Fresh Stores have a very different look from Whole Foods, which the e-commerce giant purchased in 2017. The Fresh Store, which just opened its second outpost last week in Irvine, California, looks like a small warehouse, with Dash Carts offering integrated touchscreens and cameras. The Fresh Store is designed to be as easy as possible to retrofit in an existing retailer space and the look is spartan and appears to be optimized for robots. Prepared foods are available but there’s no place to sit and eat them. Continue reading Amazon Fresh Stores Aim to Reinvent Shopping Experiences

Walmart is transforming four of its stores into test labs to find the best ways to transition them into online fulfillment centers for e-commerce. Two of the stores are near its Bentonville, Arkansas headquarters, and the locations of the second two will be announced at a later date. Employees at these so-called laboratories will rely on digital tools and try out different strategies to integrate the company’s e-commerce and brick-and-mortar sides. The company’s online sales almost doubled during Q2, which ended July 31. Continue reading Walmart Opens Test Stores to Advance E-Commerce Goals

With its new deal to invest in TikTok (with Oracle), Walmart is taking big steps to create a transformative digital-centric future and a company that can successfully compete with its closest rival, Amazon. One analyst predicted the TikTok deal could “redefine retail” and Cowen retail analyst Oliver Chen called it a “bigger-picture opportunity.” Although it’s not yet clear what Walmart will do with TikTok, it now has another way to engage with consumers not actively shopping online, perhaps gathering data or serving ads. Continue reading Walmart Propels Its Digital Future with Walmart+ and TikTok

As the holiday season looms, Amazon plans to launch 1,000 small delivery hubs throughout the U.S., according to sources. With COVID-19, online orders soared, and Amazon was not capable of meeting its two-day delivery pledge. The company hired 175,000 new workers, which has helped clear the delivery pipeline, but wants to ensure that Amazon Prime subscribers can get as many products as possible on the same day. Its rivals Walmart and Target are able to speed deliveries due to their thousands of well-located stores. Continue reading Amazon’s Small Hub Plan Threatens UPS, U.S. Postal Service