By
Cassie PatonOctober 28, 2013
Amazon is the largest online retailer, bookstore, and Web hosting company in the world — among other things — and now it’s rushing the production of its newest device, a set-top box intended to compete with online video streaming devices for television such as Roku. But despite its efforts to get the new product out on shelves in time for the holiday shopping season, the device will now likely be delayed past then, missing out on potential holiday sales. Continue reading Amazon Set-Top Box Launch Likely Delayed Past the Holidays
By
Rob ScottOctober 17, 2013
A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android
By
Rob ScottSeptember 26, 2013
Target launched its online video store to the public yesterday, designed to provide parents with family-friendly options for their children. The Target Ticket online storefront goes beyond the standard age-based ratings of other electronic sell-through services by enabling parents to create subaccounts for their children based on various criteria. Target Ticket currently has 30,000 movies and TV shows (for viewers of all ages) available to purchase or rent, download or stream. Continue reading Target Ticket: Online Video Service with the Family in Mind
By
Rob ScottSeptember 25, 2013
Kindle plans to unveil two new versions of its Kindle Fire tablet today, featuring a faster processor and graphics, improved screen quality and a lighter, slimmer design. The Kindle Fire HDX, available with 7-inch or 8.9-inch screens, will undercut the price of competitors including Apple’s popular iPad and, not surprisingly, focus on sales of services such as digital music and e-books. “We want to make money when people use our devices, not when they buy our devices,” said Amazon CEO Jeff Bezos. Continue reading Amazon Pushes its Digital Services with New Kindle Fire HDX
By
Valerie SavranSeptember 10, 2013
We recently reported that Amazon has announced a new program called Kindle Matchbook that allows book enthusiasts to buy electronic versions of books that they have already purchased in print. In many cases, the program will allow customers to pay less than what they typically would for a standalone Kindle book. Customers will pay $2.99, $1.99, $0.99 — or nothing — for an electronic book they have already purchased in print. Continue reading Build Print and Digital Book Libraries with Kindle MatchBook
By
Rob ScottSeptember 5, 2013
Amazon unveiled its latest Kindle e-reader this week, an updated Paperwhite with improved front-screen lighting, greater contrast, more responsive touch panel and faster processor. Software updates will include integration of book recommendation site Goodreads, which the company purchased earlier this year. The new device is available for preorder for $119 — or $139 without ads — and will ship later this month. The $189 3G version will be released on November 5th. The online retailer also announced a program for buying discounted e-books. Continue reading Amazon Updates Kindle E-Reader Line with New Paperwhite
By
Rob ScottAugust 28, 2013
As part of its move into the online shopping space currently dominated by Amazon and eBay, Twitter has hired Nathan Hubbard as the company’s first head of commerce. Hubbard was president of Live Nation Entertainment’s Ticketmaster until earlier this month. Twitter plans to initially enter e-commerce by offering retailers tools for selling goods and services inside tweets. Forrester projects e-commerce will be a $370 billion market in the U.S. by 2017. Continue reading Twitter Hires Commerce Chief, Plans to Offer Shopping Tools
By
Rob ScottAugust 27, 2013
Due to a lack of user demand, Facebook will shutter its physical gifting service that launched less than a year ago. Responding to higher customer preference, the company plans to shift its Gifts program entirely to gift cards and digital goods, since more than 80 percent of gifts sent on Facebook have been digital. The move is also likely due to the complicated delivery operation involving physical goods, including inventory tracking, fulfillment and customer service. Continue reading Gifts Program: Facebook Replaces Physical Goods with Digital
By
Rob ScottJuly 18, 2013
Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads
By
Rob ScottJune 14, 2013
Microsoft and Best Buy announced yesterday that they are teaming up to convert the computing sections of 600 Best Buy locations into new in-store retail shops called Windows Stores. The 1,500-2,200 square feet mini-stores plan to feature an array of Microsoft products including computers, phones and Xbox video game machines. Windows Stores will be distinctly designed featuring prominent Microsoft colors and logos, and plan to start opening this summer. Continue reading Windows Stores: Microsoft and Best Buy Team on Retail Space