Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

The Academy of Television Arts & Sciences has announced that Yahoo! will serve as its official digital partner for streaming live from the red carpet and behind-the-scenes during the Primetime Emmy Awards. This marks the first digital partner for the Academy outside of the broadcast networks. When the Emmy’s air on CBS on September 22, Yahoo! will deliver live streaming action from the red carpet, head backstage during the program, and offer exclusive content following the broadcast. Continue reading ATAS Names Yahoo Official Digital Partner for Emmy Awards