The use of ad-blocking software is increasing to the point that some advertisers say it could be perilous to the Internet’s economic model. And it’s about to get worse for them. Whereas, now, ad-blocking software is limited to desktop computers, Apple iOS 9 will extend ad-blocking to mobile phones as well. But there could be a solution, say some experts. Advertisers are going to have to create simpler, less intrusive ads to survive. The other option — begging for customers to disable ad-blocking — hasn’t seen much success. Continue reading Advertisers Face an Increase in Ad-Blocking, Search for Fixes

While online video continues to grow, one challenge has involved effective revenue models. YouTube is addressing that hurdle with its decision to launch paid subscriptions for individual channels on its video platform. It is the Google-owned company’s “latest attempt to lure content producers, eyeballs, and advertiser dollars away from traditional TV, according to multiple people familiar with the plans,” writes Ad Age. Continue reading YouTube to Test Paid Subscription Channels on Limited Scale