By
Meghan CoyleDecember 24, 2015
This holiday shopping season comes at an opportune time for the gaming industry — the latest “Fallout” and “Call of Duty” games have hit the shelves and the newest consoles have hit their stride in terms of price and availability. However, video game sales are down and GameStop and Electronic Arts recently reported disappointing earnings. The dismal numbers may be due to an increased number of game downloads, which are not usually counted in these reports. Continue reading Video Game Downloads Becoming More Popular This Year
By
Debra KaufmanNovember 24, 2015
In October, Hulu reached No. 8 on the worldwide iOS Top Revenue chart and No. 10 on the worldwide Top Revenue chart for iOS and Android combined, a gain achieved after it made several moves to attract more subscribers. Among them, Hulu struck a deal with Epix when Netflix declined to renew its deal. It also debuted a commercial-free paid tier, the “No Commercials” plan, in September, priced at $11.99 per month. Pleased with the growth, chief executive Mike Hopkins says the company plans on producing original content. Continue reading Hulu Gains Subscribers and Revenue, Plans Original Content
By
Rob ScottSeptember 22, 2015
As hotels in the U.S. continue to offer faster Internet connections, an increasing number of guests are more inclined to stream video content via popular services such as Netflix, Amazon and Hulu than opt for in-house video-on-demand. As a result, hotels are beginning to experience a significant decline in VOD use. Some have recently cut their adult-themed VOD content, and may eventually do the same with other on-demand offerings. However, this may not be the end of video-on-demand in hotels if providers make their services more competitive. Continue reading Streaming Services Send Hotel Room VOD to Chopping Block
By
Debra KaufmanAugust 24, 2015
Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads
By
Debra KaufmanAugust 4, 2015
The bulk of advertisers’ dollars still end up on television, but digital advertising is playing catch-up. Most recently, Facebook revealed quarterly revenue numbers that jumped 39 percent, nearly three-fourths of which comes from advertising on mobile devices. Users are spending an increasing amount of time on Facebook and Facebook-owned properties such as Instagram and Messenger. That coincides with advertisers’ interest in digital advertising’s ability to more narrowly target specific demographics. Continue reading Facebook, Google Capture Major Share of Advertising Dollars
By
Mary StreechJuly 15, 2015
Despite selling less than 20 percent of smartphones in terms of unit sales, Apple recorded 92 percent of the total operating income of smartphone sales for Q1, up from 65 percent last year. Apple and Samsung lead the industry while other phone makers broke even or lost money, according to Canaccord Genuity research. Apple has recorded such a significant lead because of higher prices per unit. This has forced rival brands, that mostly run on the Android operating system, to compete by cutting prices. Continue reading Apple Takes a Dramatic Lead in Smartphone Industry’s Profits
By
Debra KaufmanJuly 14, 2015
SoundCloud, which has mixed music and community for eight years, now boasts 150 million registered users who have uploaded over 100 million tracks and clips. Such artists as Prince, Snoop Dogg, Beyoncé and Drake have used the platform to release special tracks, remixes and promos. But as SoundCloud transitions from a free service with unlicensed content to one that licenses content and shares revenue, it teeters between two different creative models and the potential of a major breakthrough or bust. Continue reading SoundCloud Signs Warner, Grows Mix of Music and Social Media
An app called Legit is launching as a universal guide for finding movies and TV shows across streaming and other services. It is presently focusing on content available via Amazon, Hulu, iTunes, Netflix, YouTube and in theaters. Apps that track where shows can be found on various services already exist, but Legit’s distinguishing feature is that it provides more personal and relevant recommendations by comparing a user’s tastes with those of his/her Facebook friends, based on how they’ve rated different content. Continue reading Legit Creates Personalized Watchlist for Movies and TV Shows
By
Debra KaufmanJuly 3, 2015
A week before Apple was set to unveil its streaming music service, Google came out with a free, albeit limited, version of Play Music, which began as a $9.99-a-month subscription service in 2013. Google is offering the service to lure more listeners to its subscription version, which loses potential customers when they are asked to input credit card information. Whether this strategy pays off is unclear, and some industry analysts wonder if Google is cannibalizing its own services or amping up its music creds in a competitive streaming music environment. Continue reading Google Amps Up Competition with Free Version of Play Music
By
Rob ScottJune 23, 2015
Apple Music, the highly-anticipated $10 per month streaming music service, is launching this month with a free three-month trial for music fans. Last week, Apple’s Robert Kondrk said that the company was planning to pay 71.5 percent of subscription revenue to all music owners. However, Kondrk also noted that Apple would not be paying owners during the three-month trial period. Following criticism by Taylor Swift and others, Apple changed its plans. Apple’s Eddy Cue quickly explained via Twitter that Apple would make sure that artists are paid. Continue reading Apple Music to Pay Royalties During New Service Trial Period
By
Rob ScottJune 12, 2015
Twitter announced that CEO Dick Costolo plans to leave the company at the end of the month. Co-founder and former CEO Jack Dorsey will serve as interim CEO starting July 1 until a successor is found. Twitter shares jumped eight percent following the announcement. Since the company went public in 2013, Twitter has experienced numerous challenges, including an effective means of attracting new users and developing revenue streams based on advertising. Some are speculating that Twitter is ripe for acquisition, with Google listed as one of the interested parties. Continue reading Besieged Twitter CEO Dick Costolo to Step Down This Month
PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television
Apple charges app publishers 30 percent of subscription amounts initiated through apps, the same percentage it collects for in-app revenue. Some companies have been working around the charge by not enabling subscriptions through their mobile iOS app or charging consumers more. However, the company is reportedly considering a change to the agreement, but only for subscriptions that are delivered via Apple devices rather than the App Store. Such a revision suggests that only services offered through Apple TV would likely be exempt from the 30 percent fee. Continue reading Apple Considering Change to iTunes Charge for App Partners
Periscope, Twitter’s new mobile live streaming app (and Meerkat competitor), is starting to draw the attention of advertisers and programmers. The app, which Twitter purchased this year for a reported $100 million, allows users to live stream content directly to and from their smartphones. The app was initially released only for iOS devices, but went live on Android phones this week. VH1 recently used the social tool to promote the wedding of two stars on “Love & Hip Hop” by providing users access to the ceremony’s red carpet arrival. Continue reading Now Live on Android, Periscope Part of New Social Strategies
By
Meghan CoyleMay 21, 2015
Facebook is looking to integrate mobile games into its Messenger app and business-to-consumer chats into WhatsApp. Both of these initiatives have the potential to generate new revenue for the social network. Game developers would potentially pay big bucks to make their games such an integral part of the Facebook experience. The gaming integration is already in the works, while the WhatsApp move may be introduced later. Facebook is talking with game developers to add new play options to Facebook Messenger. Continue reading Facebook Eyes New Ways to Earn Revenue from Messaging