After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

Nintendo recently announced it plans to partner with Universal Parks & Resorts to transform some of its most popular games, characters and worlds into theme park attractions. In partnering with Universal, which owns parks in California, Florida, Osaka and Singapore, Nintendo has an opportunity to further exploit some of its most popular franchises such as Mario, Legends of Zelda and Donkey Kong. Nintendo is expected to announce more details about the Universal partnership soon.  Continue reading Nintendo Announces its Theme Park Partnership with Universal

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

According to insiders, Spotify is reportedly in discussions with numerous media companies, TV networks, online video producers and magazine publishers to introduce short video clips to its streaming service as early as this month. The additional content would be available on Spotify’s mobile platform as part of an effort to keep users more engaged, challenge YouTube’s video dominance, and help the service sell more advertising. Discussions with potential partners are believed to be at an early stage and Spotify has yet to announce any deals. Continue reading Spotify Pursuing Major Media Companies to Partner on Videos

As mobile computing grows with the prevalence of smartphones and apps, Microsoft announced that it plans to bring in more money on a consistent basis by selling a subscription to Windows software. Currently, individuals and businesses pay a one-time license fee for Windows. To attract a wider user base, Microsoft re-engineered the software so that it will also work on phones and the company will give away the next version, Windows 10, for free to some users. The model will mark a significant change for Microsoft.  Continue reading Software Subscription Marks a Major Shift for Microsoft Model

Twitter stocks plunged this week after the company’s first quarter financial report showed less revenue growth than originally expected. The social network’s revenue grew 74 percent, which is lower than the company’s projections and its performance in the previous quarter. Twitter executives blame some of the company’s new advertising models as contributing to the slow growth, but other analysts believe that Twitter still has not found its niche among users and advertisers. Continue reading Twitter Earnings Disappoint as Company Struggles with Growth

Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Google has revamped its search criteria to make sure sites at the top of its search rankings are mobile friendly. The change went into effect earlier this week, along with other criteria that could dock a site for having hard-to-click links or a lopsided layout that requires too much scrolling. Google announced the new search criteria two months ago to give companies time to improve their mobile performance. The secret algorithm has about 200 factors that determine a site’s ranking. Continue reading Google’s Search Criteria Now Includes ‘Mobile Friendliness’

Netflix added 4.88 million subscribers in the most recent quarter, exceeding expectations for growth of its user base. The company had forecast 4.05 million new subscribers. Netflix believes its popular original programming like “House of Cards” helped attract more users both in the U.S. and internationally. The streaming service is continuing to expand overseas and plans to encrypt its video streams in order to protect the privacy of its now 62 million-strong user base. Continue reading Netflix Beats Projections for User Growth In U.S. and Abroad

Worldwide recorded-music revenue fell below $15 billion in 2014 for the first time in years, but the growth of streaming music services may have helped slow the decline, according to a new report from the International Federation of the Phonographic Industry. For the first time, digital music sales exceeded CD sales. Revenue from streaming services rose 39 percent, and if the trend continues, the music industry might start to see a rise in revenue as early as next year. Continue reading Streaming Services May Revive Falling Music Industry Revenue

The highly anticipated Apple Watch will begin shipping April 24, and Apple is hoping for big returns, even if store visitors do not purchase the pricey new wearable. Analysts expect the Apple Watch to draw many curious customers who want to see exactly what a smartwatch entails and whether it is worth the investment. Developers are also anxious to explore the possibilities of a wearable, and Apple received more than 1,000 Apple Watch apps in just four days last week. Continue reading Apple Watch Expected to Increase Foot Traffic in Apple Stores

Snapchat is now valued at $15 billion, and as it continues to grow, the company is taking more steps to keep users’ data safe and generate revenue by selling video ads. For the first time, Snapchat released a transparency report to show how often government agencies ask for user content. Also, the company will pay coders to help identify security bugs and shut down third-party apps that compromise privacy. With the rollout of the Discover feature, Snapchat has also started selling video ads. Continue reading Behind Snapchat’s New Privacy Protection Efforts and Ad Sales

Groupon may offer much more than a collection of coupons. The company is currently offering discounted products through a new initiative called Groupon Stores. Retailers can set up an online store on the Groupon site to sell their goods, which must be at least 5 percent cheaper than the normal prices. Groupon will take a 15 percent commission of the retailers’ sales. The company is testing the new marketplace model as a way to continue growing its Goods business. Continue reading Groupon Experiments with Online Storefronts for Selling Goods

Apple’s revamped Beats Music streaming service will debut later this year and will be looking to take on other popular streaming services such as Spotify. Originally, Apple intended to offer Beats Music at $8 per month, instead of the competition’s standard $10 per month, by using its leverage in the music industry to secure cheaper rights. The negotiations fell through, and with no plans for a free version of Beats Music, Apple may have to work harder to attract customers. Continue reading Apple’s Upcoming Beats Music Relaunch Has Spotify In Sight