Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue

The Police Intellectual Property Crime Unit (PIPCU) of London has partnered with Project Sunblock, a content verification company, to help take down copyright infringing websites by replacing ads with warnings. The warning, which notifies site visitors that the site is under criminal investigation, serves as an alternative to when an advertisement from a Project Sunblock client is about to be placed on a piracy site. This solution helps keep respected brands off illegal sites. Continue reading UK Police Fight Piracy by Replacing Online Ads with Warnings

Unit sales of the best-selling tablet, Apple’s iPad, fell again for the second straight quarter, leaving some industry analysts wondering whether the tablet can survive in a world of bigger smartphones and smaller laptops. Microsoft and Samsung are also both losing money on their tablet devices, but cheaper Android tablets produced by smaller companies may be taking away some of the tech giants’ business. Still, many consumers do not see tablets as a must-have gadget. Continue reading The Future of Tablets May Be Uncertain: iPad Sales Fall Again

Netflix reported second quarter earnings higher than analysts’ estimates, and announced that original series “Orange Is the New Black” helped lift its number of subscribers past 50 million. Net income more than doubled to $71 million, while sales grew 25 percent. Netflix added 570,000 domestic streaming customers, bringing its U.S. total to 36.2 million. During the quarter, the company raised fees $1 to $2 a month for new customers of its online service to help finance original content. Continue reading Netflix Reports Strong Q2 Earnings, Unveils International Plans

During its much-publicized dispute over a new e-book contract with the Hachette Book Group, Amazon has proposed letting the publisher’s authors keep 100 percent of their e-book sales revenue while the tense negotiations continue. The proposal is Amazon’s response to Hachette authors’ complaints that they have become collateral damage in the ongoing negotiations. Hachette immediately rejected the proposal, suggesting that accepting it would be “suicidal.” Continue reading Amazon and Hachette Continue Tense E-Book Negotiations

To battle the increasing challenges that music labels have experienced with selling albums, some independent labels and their artists have decided to embrace streaming. Drip.fm, a two-year-old subscription streaming and download service, has partnered with Sub Pop Records to provide subscribers with the label’s albums, singles and special exclusives for $10 per month. The idea is to cultivate and monetize the most loyal fans as streaming continues to popularize. Continue reading Indie Labels Adjust to Growing Popularity of Music Streaming

Shipments of wearables are expected to reach 112 million units by 2018 — enough momentum for advertising companies to start considering new approaches to ads for wearable devices. In order to get an idea of how smartwatches, head-mounted displays, glasses and other gadgets may serve as marketing platforms, mobile-ad tools maker InMobi is developing virtual mock-ups of ads for these devices. Millennial Media and Kiip are among those also pursuing viable wearable-ad technology. Continue reading Wearables: Companies Explore New Advertising Opportunities

Beacons, hardware devices that can be detected by mobile apps, have seen interest from fields other than just retail. According to a new report from ABI Research, retail is one of the smallest markets for iBeacon and Bluetooth Low Energy-powered devices. While stores can better communicate with customers via apps — through special offers, alerts and ads — even more interest has developed in asset tracking, personal location, and connected home markets. Continue reading Beacon Market Projected to Reach 60 Million Devices by 2019

According to a Piper Jaffray report, Netflix remains ahead of Amazon’s Prime Instant Video in terms of licensing content, offering more top 50 movies and top 75 TV shows in recent years. Amazon has been heavily investing in exclusives and original content to increase its offerings. Meanwhile, Hulu delivers almost three times the number of top-rated shows as Netflix. Of the top 75 TV series from the 2013-2014 season, Hulu Plus has 57 percent, Netflix offers 20 percent and Amazon 9 percent. Continue reading SVOD: Analysis Looks at Race Between Amazon, Hulu, Netflix

One new feature suggests that Twitter may be experimenting with online shopping. “Buy Now” buttons began appearing in the mobile app this week in tweets from Fancy, an online retailer. The buttons previously took users to a checkout page, but the function is no longer active. If the function is restored, it will be the first time that Twitter allows users to pay for products from a tweet. Twitter has been expanding its e-commerce capabilities since the company went public. Continue reading E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

Netflix’s head of original content, Cindy Holland, recently spoke with The Hollywood Reporter about emerging trends in entertainment media and some of her company’s ambitions. Topics included Netflix viewer habits, development and pilot plans, working with content creators, and the straight-to-series strategy. Holland, a 12-year veteran of Netflix, oversees a growing portion of the company’s $3 billion programming budget. Most recently, she has been tasked with developing original series. Continue reading Netflix Exec Talks Viewer Habits, Development Plans and More

The U.S. Supreme Court has ruled in favor of broadcasters in a decision that could have far-reaching implications for the media industry. The court found that online video startup Aereo violated copyright law by allowing its subscribers to watch and record over-the-air broadcasts from electronic devices via a system of miniature antennas. Broadcasters including ABC, CBS, FOX and NBC have been battling Aereo, arguing that the startup was accessing their programming without authorization. Continue reading Supreme Court Rules Against Aereo in Favor of Broadcasters

Vice Media is best known for its wide array of online video content, which ranges from current events and investigative reporting to music and kittens. An insider says that the company expects to generate $500 million in revenue this year. Now, major media conglomerates looking for a younger audience are reportedly discussing a partnership with Vice that could potentially amount to billions — while some have suggested that such reports are exaggerated. Continue reading Vice Media Success Generating Interest from Media Giants?

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective