ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Twitter’s longtime hallmark has been its simplicity, and almost all of the company’s revenue, which is projected to be nearly $600 million this year and $950 million next year, has come from three basic advertising formats. While this simplicity has generated profit, it might put Twitter at a disadvantage, especially in relationship to other social sites such as Facebook that collect more information about individual users in order to sell advertising. Continue reading Twitter’s Ad Simplicity May Be a Weakness, Despite Revenue

Twitter announced filing its much-anticipated initial public offering last Thursday, in what could become the highest-profile tech stock market debut since last year’s Facebook IPO. The social media giant filed “confidential” paperwork with securities regulators to sell shares, but did not make public the company’s financials, including revenues. Filing confidentially is a new feature in the stock market created by the JOBS Act, designed for companies making less than $1 billion in revenue. Continue reading Twitter Announces Filing for IPO in Fewer Than 140 Characters

Clear Channel Communications announced a deal late last week with the Warner Music Group through which Warner’s acts will collect royalties when their songs are played on Clear Channel’s 850 stations. This will mark the first time that the music label and its acts — which include Bruno Mars, CeeLo Green, Coldplay and Green Day — will collect payments from Clear Channel. In exchange for the deal and promotion for its acts, Clear Channel will receive a favorable rate for online streaming. Continue reading Clear Channel-Warner Deal Underlines Digital Licensing Issues

According to new projections from researcher IDC, tablet shipments will exceed personal computer shipments for the first time in the fourth quarter of this year. The new report underlines the shift in consumer trends from laptops and desktops to mobile devices. IDC expects that tablet shipments will reach 84.1 million units in the fourth quarter, while PC shipments will reach 83.1 million units. The total market for Internet-connected devices will jump 28 percent to $622.4 billion this year. Continue reading New Milestone: Tablet Shipments to Surpass PCs for First Time

Facebook has again decided to postpone the unveiling of its video ad program. The 15-second ad slots, reportedly priced from $1 million to roughly $2.4 million, are expected to target specific demographics of the Facebook userbase. Although the program was initially scheduled to launch in the first half of the year, the unveiling was eventually pushed to the summer, and then October. With the most recent delay, the company has not provided a new launch timeframe. Continue reading Facebook Decides to Push Back Launch for Video Ad Program

Snapchat CEO Evan Spiegel recently announced that the company’s messaging app is processing more than 350 million snaps a day, which is an increase from 200 million in June. The popularity of the app stems from the fact that one can send pictures that are instantly deleted after being opened. Facebook’s Poke app may have been a potential threat to Snapchat, but while the Poke app has lost popularity, Snapchat is number 12 among Apple’s free apps. Continue reading Snapchat Boasts 350 Million Snaps Per Day, Looks to Expand

Since March, Emily White has been leading a team to develop a paid advertising program for Instagram. The photo-sharing service has been ad-free since the start, and may risk losing users when it adopts advertisements, especially from its large, young user base. White is working to establish relationships with brands, and to expand Instagram as a brand marketing platform. Yet it is unclear how advertisers and brands will pay for a service they use for free. Continue reading Instagram to Begin Experimenting with Advertising Service

We recently reported that Amazon has announced a new program called Kindle Matchbook that allows book enthusiasts to buy electronic versions of books that they have already purchased in print. In many cases, the program will allow customers to pay less than what they typically would for a standalone Kindle book. Customers will pay $2.99, $1.99, $0.99 — or nothing — for an electronic book they have already purchased in print. Continue reading Build Print and Digital Book Libraries with Kindle MatchBook

At a planned event tomorrow from its Cupertino, California headquarters, Apple is expected to announce two new iPhone models — one with a faster processor and another to be offered at a lower cost. As Apple’s profit growth has been impacted by a saturated handset market in the U.S. and parts of Europe, a lower-cost smartphone could allow the company to expand into other markets such as China and India, which would also mean new potential customers for iTunes movies, TV and music. Continue reading Apple Plans to Unveil Two New iPhones, Could Help Hollywood

Vimeo is providing filmmakers with movies at the Toronto International Film Festival the opportunity to have their films viewed by larger audiences through online streaming. Vimeo is offering a $10,000 advance to filmmakers who agree to feature their movies exclusively on the site for 30 days. With consumers increasingly turning to their mobile devices for viewing movies, the partnership may prove profitable for emerging filmmakers. Continue reading Vimeo Partners with Toronto Film Festival in Streaming Deal

With Labor Day the traditional end of summer, pundits survey the uneven landscape of a fickle summer. Disappointing openings and steep weekend-to-weekend drop-offs jarred execs and provided fodder for commentary and soul-searching. It may be easy to find irony in the titles of two financially successful movies — the low-budget “The Purge” and “This Is The End,” which spoofed the end of the world against a backdrop of contemporary Hollywood — to suggest that this summer truly marks the end for movies. But that would only happen if there were a total failure to recognize emerging trends, acknowledge this is not the first time Hollywood has faced a changing market and apply new ideas to shape the future. Continue reading EXCLUSIVE: Looking Beyond Summer Box Office as Trends Emerge

Last week, the MPAA rejected findings of a European study that suggests the shutdown of piracy site Megaupload damaged revenues for theatrical films other than blockbusters. Megaupload was shut down by the FBI in January 2012. While researchers at Carnegie Mellon found that the shutdown boosted legitimate digital sales of movies, a new study from Ludwig Maximilians University Munich and Copenhagen Business School argues that anti-piracy measures may have unintended consequences for different kinds of movies. Continue reading Megaupload Shutdown: MPAA Rejects Findings of Piracy Study

Social network Foursquare, which allows users to check-in to a variety of locations and share tips with friends, will soon offer suggestions automatically. The company will announce the first public test of its service that will automatically detect where a user is located and make relevant suggestions. The new app will be tested by 2,000 Android users within the next few weeks with plans to become more publicly available later in the year. Continue reading New Automatic Version of Foursquare, No Check-In Required

As a standalone app for iOS and Android, Peel has been working toward becoming the next-generation TV remote control. The second screen remote control app allows users to discover and access TV shows and movies from their tablets and phones. Due largely to recent partnerships with mobile device manufacturers, Peel has been gaining momentum, growing from 1 million registered users in Q1 of 2012 to nearly 26 million registered users today. Continue reading Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote