Microsoft’s AI-powered Bing search engine has been drawing in excess of 100 million daily active users and logged half a billion chats. With OpenAI’s GPT-4 and DALL-E 2 models driving the action, it has also created over 200 million images since debuting in limited preview in February. Seeking to build on that momentum, Microsoft is adding new features and integrating Bing more tightly with its Edge browser. The company is also ditching its waitlist in a move to open preview. “We’re underway with the transformation of search,” CVP and consumer CMO Yusuf Mehdi said at a preview event last week. Continue reading Microsoft’s Next Generation of Bing AI Interacts with Images

Pinterest is highlighting the “Search” and “Lens” features on its mobile apps, emphasizing its move into this arena. Lens, which was introduced to U.S. users this year, is a reverse image search tool that allows users to take a photograph of something and then use smart search to return pins with similar images and related design ideas. Lens is now available to users of the iOS application; Pinterest says it will soon launch the Android version. Google is also upgrading its visual search engine to compete in this space. Continue reading Pinterest and Google Compete to Offer the Top Visual Search

Pinterest has introduced a new feature that makes it easier for users to buy items in the photos pinned on the social platform. “Shop the Look” lets Pinterest users click on items in the photos to buy them or, if the items aren’t for sale, see similar items that can be purchased through the network. Brands or Pinterest employees can tag the items in question. The company previously offered “buyable pins,” which allowed users to make purchases, but only on a single item per pin. With the new feature, a user can buy multiple products in the same pin. Continue reading Expanded Pinterest Tagging Feature Enables In-App Shopping