The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search

Industry leaders speaking at two CES panels this week addressed new directions in entertainment media. During the panel “What are the Entertainment Trends at CES 2014?”, wearables were discussed, smartwatches in particular, and what it will take to spark consumer adoption. During “The State of the New TV Business: What Comes Next?” panel, speakers examined how networks are tackling distribution and monetization of content in an era of streaming media. Continue reading CES Panelists Discuss Entertainment Trends and Future of TV